Facebook has developed a sophisticated Advertising platform that allows businesses to target their audience based on age, gender, relationship status, “liked” pages, general interests, and much more. These targeting features ensure your content is displayed to a highly targeted audience, and is an essential strategy that we pair with each of our Influencer Marketing programs to ensure maximum reach.
Running effective Facebook (or Influencer) campaigns starts with defining your audience group. These groups could be based on age, gender, relationship status, education level and/or career, general interests, or “Liked” pages.
Once the audience groups have been defined and segmented, it’s all about creating messaging and a content strategy that will resonate within that community. It sounds easy in theory, but it’s much more difficult in practice. As of 2016, humans have a shorter attention span than a goldfish (6 secs vs. 10 secs). With that in mind, it’s very difficult to capture and maintain someone’s attention… Are you still reading? Great.
In order to create an effective message, you need to define what motivates a particular audience group. Are they looking to be entertained? Or perhaps they are looking to be educated and informed? You also need to consider the tone of the message. Once you’ve identified your audience and created the perfect message, it’s important that the users you are targeting are driven towards a conversion friendly landing pages. After all, the best marketing in the world cannot overcome a poor landing environment and/or web experience.
The landing environment of your Facebook and/or Instagram Ads should have consistent messaging and imagery, and it should provide a logical next step. That could include filling out a form, placing a phone call, downloading a piece of content, registering for an event, or joining the community.
Facebook is the largest social community on the internet. With over one billion members, the average user spends between 20 – 40 minutes per day on Facebook.
As marketers, the goal is to capture the attention of your audience and persuade them to see the value in what you have to offer. Given the magnitude of the community on Facebook, it only makes sense to have a formal advertising strategy through this platform.
Perhaps more importantly, Facebook has strategically diminished the reach of “organic” content. This means that a large percentage of your brand’s, or your influencer’s, community will not see the information you post in their newsfeed. So Advertising budget is required to amplify your message to a broader community.
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"