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Social Media
Marketing

Social Media Marketing is all about leveraging social media channels to educate, provide value, build brand awareness, and turn prospects into customers and brand ambassadors.

What is Social Media Marketing?

Unlock a whole new level of visibility and open up endless possibilities with superior social media marketing.

With The Influence Agency, a leading social media marketing agency, you can leverage social media channels to educate, provide value, build brand awareness, and turn prospects into customers and brand ambassadors like never before.

Connect with your target audiences no matter where you are. And it all starts with building a strong online presence that’s fueled by innovative social media marketing strategies.

Social media marketing is the glow-up your brand strategy never knew it needed.

Increased Brand Awareness Icon Increased Brand Awareness

Enhanced Customer Trust Icon Enhanced Customer Trust

Establish a Unified Brand Icon Establish a Unified Brand

Wider Reach Compared to Traditional Marketing Icon Wider Reach Compared to Traditional Marketing

More Avenues For Customer Engagement Icon More Avenues For Customer Engagement

Accurate Reporting to Fuel Future Strategies Icon Accurate Reporting to Fuel Future Strategies

Our Social Media Marketing Services

Social Media Management

Keeping audiences hooked to your brand involves consistently treating them to fresh and engaging content—but keeping all your social media platforms up to date all the time can be a demanding task. 

With a social media marketing agency behind you, your online platforms are never idle.

The Influence Agency is a premier social media marketing agency in Toronto with decades of experience in planning and executing strategies for a wide range of businesses across a diverse range of industries. To create engaging social channels, we’ll create a foundation that will lead to success.

Branded Content Creation

From custom brand photography and videography to blogs, we’re your one-stop source for all the building blocks necessary to create a solid content strategy

Establish a magnetizing brand identity with unique content that stands out in crowded social media spaces and experience branded content creation that demands attention—right here at The Influence Agency. 

Social Media Advertising

Social media advertising works hand-in-hand with marketing strategies to maximize brand reach. 

No matter which online platform you plan to advertise on, our experts have got you covered with groundbreaking ideas.  

TikTok Advertising

Live up to TikTok’s viral nature with exciting ads that are unskippable. Become visible to Gen Z and Millenials (aged 10-29), who make up about 47.4% of TikTok users in the U.S., through TikTok ads that always entertain.

Instagram Advertising

Shine bright on Instagram with story ads, photo ads, video ads, and carousel ads that never fail to build your following and garner those double taps.

Facebook Advertising

Given the magnitude of the community on Facebook, advertising on this platform is bound to boost visibility exponentially. It’s easier than ever when you have a leading social media marketing agency dreaming up the plan for you.

YouTube Advertising

Make your presence known on the world’s second most used search engine. Produce top-quality content and create unskippable YouTube ads with The Influence Agency’s social media advertising services.

LinkedIn Advertising

Whether it’s sponsored content, sponsored in-mail, display ads, or standard text ads, when you leverage our LinkedIn advertising services, boosting brand awareness becomes an easy feat on the business-to-business platform.

Pinterest Advertising

Create Pinterest ads that pique audience interest and spark inspiration across digital spaces. With our innovative Pinterest ads creation and management services, our experts are here to compel target audiences to pin their sights on your brand.

Our social media marketing process is fueled by a careful understanding of the brands we work with, accurate data, avant-garde creativity, and dedicated implementation.

We work to make your brand visible in its best light in social spaces. And before devising the best way to shine the spotlight on your brand, the experts on our team follow a meticulous process.

Discovery Icon

Phase 1: Social Discovery

Prior to designing the social media solution for your brand, The Influence Agency does extensive research to understand your ideal user and business objectives as clearly as possible:

  • Who are you trying to engage?
  • Where are these individuals located?
  • What are the common interests amongst these groups of people?
  • Which of these interests is generating the most search volume and hashtag usage?
  • Who are the “thought” leaders in this space?
  • What are your in-house resources?
  • How will your social strategy complement your other digital efforts, like SEO, email marketing, content marketing, and paid advertising?
  • What is your competition doing on social media platforms? And what topics are they covering? 

Coming up with the ultimate social media marketing solution involves asking many other questions—but this is a great starting point that will fuel the strategies.

Phase 2: Content Production Schedule

Once the necessary background information has been gathered, a content production schedule and deployment strategy needs to be developed.

  • Which social channels do you want to leverage?
  • What is the optimal frequency of posting?
  • What is the best time of day to post across each channel?
  • Who responds to public comments and reviews?
  • How will you leverage social advertising to maximize the reach of your content?
  • Who manages those paid ads?
  • How will you test the performance of your ads?
  • What KPIs are being set to gauge performance?

Phase 3: Execution

When the social media strategy is complete, it’s time for our experts to execute the game plan. It’s all about producing innovative content, sticking to an effective production schedule, and tracking your defined KPIs through social analytics.  

The marketplace is fluid—and things change very quickly. When you have a skilled and experienced hand at the wheel of your online presence, your brand will be driven forward as it is fueled by top-of-the-line expertise.

Take one look at our TIA Instagram account, and you’ll see the kind of creativity we inject into every piece of content we publish—just imagine how well we treat our clients. 

Phase 4: Reporting

As a premier social media marketing agency, we understand how essential the reporting phase is to the success of marketing efforts.

By tracking social analytics and providing precise reports, you’ll be able to discover whether the plan was a success and how you can revamp your strategies moving forward.

When you’re armed with accurate data, it puts you on the right road that leads to elevated audience engagement.

Social Media Management Pricing - The Influence Agency

Social Media Management Pricing

The cost for social media marketing services, social advertising, and social media management can vary depending on a few factors:

  • Number of accounts managed
  • Frequency of content published on each account
  • The type of content created or curated (custom graphics, video)
  • The level of engagement required (responding to comments, likes, reposts)
  • The level of customer support required

The Influence Agency is here to help you achieve your online marketing goals through customized plans that fit your budget. If you’d like to know more about our reliable social media marketing agency services, we’d love to hear from you.




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