Unlock a whole new level of visibility and open up endless possibilities with superior social media marketing.
With The Influence Agency, a leading social media marketing agency, you can leverage social media channels to educate, provide value, build brand awareness, and turn prospects into customers and brand ambassadors like never before.
Connect with your target audiences no matter where you are. And it all starts with building a strong online presence that’s fueled by innovative social media marketing strategies.
Social media marketing is the glow-up your brand strategy never knew it needed.
Increased Brand Awareness
Enhanced Customer Trust
Establish a Unified Brand
Wider Reach Compared to Traditional Marketing
More Avenues For Customer Engagement
Accurate Reporting to Fuel Future Strategies
Keeping audiences hooked to your brand involves consistently treating them to fresh and engaging content—but keeping all your social media platforms up to date all the time can be a demanding task.
With a social media marketing agency behind you, your online platforms are never idle.
The Influence Agency is a premier social media marketing agency in Toronto with decades of experience in planning and executing strategies for a wide range of businesses across a diverse range of industries. To create engaging social channels, we’ll create a foundation that will lead to success.
From custom brand photography and videography to blogs, we’re your one-stop source for all the building blocks necessary to create a solid content strategy.
Establish a magnetizing brand identity with unique content that stands out in crowded social media spaces and experience branded content creation that demands attention—right here at The Influence Agency.
Social media advertising works hand-in-hand with marketing strategies to maximize brand reach.
No matter which online platform you plan to advertise on, our experts have got you covered with groundbreaking ideas.
Shine bright on Instagram with story ads, photo ads, video ads, and carousel ads that never fail to build your following and garner those double taps.
Given the magnitude of the community on Facebook, advertising on this platform is bound to boost visibility exponentially. It’s easier than ever when you have a leading social media marketing agency dreaming up the plan for you.
Make your presence known on the world’s second most used search engine. Produce top-quality content and create unskippable YouTube ads with The Influence Agency’s social media advertising services.
Whether it’s sponsored content, sponsored in-mail, display ads, or standard text ads, when you leverage our LinkedIn advertising services, boosting brand awareness becomes an easy feat on the business-to-business platform.
Create Pinterest ads that pique audience interest and spark inspiration across digital spaces. With our innovative Pinterest ads creation and management services, our experts are here to compel target audiences to pin their sights on your brand.
Our social media marketing process is fueled by a careful understanding of the brands we work with, accurate data, avant-garde creativity, and dedicated implementation.
We work to make your brand visible in its best light in social spaces. And before devising the best way to shine the spotlight on your brand, the experts on our team follow a meticulous process.
Prior to designing the social media solution for your brand, The Influence Agency does extensive research to understand your ideal user and business objectives as clearly as possible:
Coming up with the ultimate social media marketing solution involves asking many other questions—but this is a great starting point that will fuel the strategies.
Once the necessary background information has been gathered, a content production schedule and deployment strategy needs to be developed.
When the social media strategy is complete, it’s time for our experts to execute the game plan. It’s all about producing innovative content, sticking to an effective production schedule, and tracking your defined KPIs through social analytics.
The marketplace is fluid—and things change very quickly. When you have a skilled and experienced hand at the wheel of your online presence, your brand will be driven forward as it is fueled by top-of-the-line expertise.
Take one look at our TIA Instagram account, and you’ll see the kind of creativity we inject into every piece of content we publish—just imagine how well we treat our clients.
As a premier social media marketing agency, we understand how essential the reporting phase is to the success of marketing efforts.
By tracking social analytics and providing precise reports, you’ll be able to discover whether the plan was a success and how you can revamp your strategies moving forward.
When you’re armed with accurate data, it puts you on the right road that leads to elevated audience engagement.
The cost for social media marketing services, social advertising, and social media management can vary depending on a few factors:
The Influence Agency is here to help you achieve your online marketing goals through customized plans that fit your budget. If you’d like to know more about our reliable social media marketing agency services, we’d love to hear from you.
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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