How Retailers Can Win in an Amazon World
How Retailers Can Win in an Amazon World I recently went to an event where one of the speakers was talking about the challenges he’s facing as a retailer in…
The Influence Blog
Importance Of Proper Photography Lighting
Within content creation, many key factors result in successful imagery, one of those is the importance of proper photography lighting. Lighting determines not only brightness, darkness, contrast, hue, saturation, but…
The Importance Of Colour In Content
Have you ever wondered about the importance of colour in content, marketing, and photography? We’re going to break it down. Colour is defined as a component of light that is…
Easier Asset Management with Figma
Work Less By Using Figma for Asset Management Can I get the logo in black? What font is this? What is the hex code of the yellow? These are the…
Healthy Social Media Habits For 2020
The ability to be always “on” or connected, is not always a good thing, and you must be concise of your consumption and create healthy social media habits for 2020….
Social Media Trends For 2020
We’re well into Q1 for this new year and we’ve come across already so many different social media trends for 2020. Social media has truly become something that people are…
Using TikTok As A Marketing Tool
What is TikTok? TikTok is a video-sharing social networking service that has certainly blown up over 2019 and will continue to grow in 2020. The company is owned by a…
Top 10 Sustainable Influencers
With 2020 in full swing, many are trying to focus on maintaining a more eco-friendly lifestyle, and if you’re looking for tips and tricks you can look to our list…
20 Canadian Nano Influencers On The Rise
These influencers are killing their content games within their specific lifestyle & fashion niches, within 2020 these are our top picks for 20 Canadian Nano Influencers On The Rise. We…
Top Canadian TikTok Influencers
All the cool kids are TikTok-ing these days and it’s taken the social media world by storm. From watching users test the latest #broomchallenge to getting outfit inspo from a…
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