Frequently Asked Questions:


Q: Why should you contact The Influence Agency?

A: The Influence Agency is a team of digital media professionals that specialize in custom marketing strategies for brands and influencers around the globe. We use a combination of both influencer and digital marketing to maximize the reach of every campaign.

We are different:

  • Unique out of the box creative strategy
  • Exclusive access to over 10,000  influencers, pro athletes, and celebrities
  • Holistic approach to digital marketing
  • Over 1000 businesses consulted to success, across a diverse range of industries,
  • A wealth of knowledge and experience in all verses of executing successful digital marketing and media programs

Q: What is influencer marketing?

A: Influencer marketing is about marrying the right social media personality to the right brand to produce quality advertising that resonates and engages.


Q: Why is influencer marketing an important component of your marketing plan?

A: Because people trust people before they trust brands. We view authenticity in people much easier than faceless business enterprises.


Q: What is SEO?

A: SEO is a combination of on-page optimization and off-page optimization. The on-page component is setting page titles, meta descriptions, Header tags, internal linking, and more.

It’s important to remember that it’s impossible to rank for something you don’t talk about on your website. So content is king. Once that content is developed, a formal off-page SEO strategy includes sharing that content to acquire backlinks from other websites, and shares through social media platforms.


Q: What is PPC?

A: Pay Per Click advertising is a live auction system where you pay for each click, or pay for every thousand impressions.

The value of PPC advertising is the immediacy. You can select the keywords you want to bid on in a given geography, at defined times throughout the day and week. Within other PPC platforms, you can identify target audiences and bid on interests and lifestyle habits.


Q: Why is content strategy an important component of your marketing plan?

A: Content is king. But it’s useless without a strategy.

Content strategy is about thinking critically about what you’re going to say, who is going to listen, and where it will be heard. A brilliant message to no one is ineffective. A dull message to everyone has little positive impact, and in fact, could actually damage a brand.

Content strategy is about the development of content, and the manner by which to deploy it artfully and strategically.

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“Martin Luther King did not say ‘I have a mission statement'”

– Simon Sinek