Cannabis marketing is known to be a sector that’s not easily navigated. To successfully advertise your cannabis business, you’re going to need a team of experts who fully understand the legalities surrounding this industry in the digital space. That’s where we come in. The Influence Agency is among the top cannabis marketing agencies and we strive to take your digital strategies higher than they’ve ever gone before.
The Influence Agency is the team of digital marketing professionals that you’ve been looking for. With our skillset, we successfully design campaigns that never fail to exceed expectations. Having worked on marketing campaigns for countless companies across various industries has enabled us to develop the ability to create content that’s engaging and compelling, no matter what industry it is—including cannabis marketing.
As a strategic cannabis marketing agency for Canadian markets, The Influence Agency will work closely with your brand to navigate the sometimes confusing world of cannabis marketing. Our goal is to help your business garner the engagement you’re aiming for. With our team of digital marketing experts, you’ll be able to overcome the roadblocks that often appear in this particular industry.
In 2020, Canadian sales of legal recreational cannabis reached $2.6 billion, up 120% over 2019. This sector is clearly growing swiftly, and our strategies will enable your business to keep up in just a few simple steps.
First, we’ll identify your cannabis-related company goals and objectives. From your unique selling point and positioning in the market to your target audience, we consider all vital factors in designing effective campaigns. In doing this, we gain a clearer picture of your brand which allows us to develop it to its full potential.
The next step involves our team devising a digital cannabis marketing plan that will effectively represent your brand and communicate your message across various platforms. Through comprehensive social media calendars, email marketing proposals, and influencer marketing recommendations, our services are specifically curated for your company’s goals in order to produce meaningful results.
When we receive your go-ahead, our in-house experts will officially kick start the process of cannabis marketing for your brand. On the creative side of our services, we work to capture the essence of your product through custom branded photography and videography, then repurpose that content through our social media marketing and blog writing expertise. From there, we can transform your website with our web design and development services, equipped with expert local search marketing and extensive keyword research to drive the most traffic and conversions to your domain.
Once your project has been successfully completed, we’ll provide you with a detailed report on all the statistics and results that we achieved for your brand. Looking closely at the outcome will enable both parties to continuously take their potential to the next level.
Cannabis marketing is essential in order to effectively reach your target audience, and ultimately convert them into consumers.
As a top cannabis marketing agency in Canada, The Influence Agency knows exactly what it takes for a brand to stand out in such a competitive market. Depending on your company’s specific goals and objectives, our team carries out each of these marketing efforts carefully and strategically:
The Yearbook is your all-in-one influencer and digital marketing guide. Packed with industry insights and
actionable strategies, it’s everything you need to stay ahead.
The rules of cannabis marketing can be confusing at times. When you choose to work with The Influence Agency, you won’t have to worry about campaign efforts going to waste due to content being blocked on social media and other channels. You want your brand to reach the masses—and we’re the cannabis marketing agency that can get the job done.
With our unparalleled expertise in digital marketing and our ability to carefully navigate the legalities surrounding cannabis marketing, you can rest assured that there’s a passionate and driven team helping you grow your cannabis brand.
Connect with us today to start the process for your business, or if you have any questions regarding cannabis marketing.
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
416.254.2944