Our PRIME purpose is to help your business grow and make more sales
Turnkey advertising on Amazon is what our clients have come to love and refer us for. We empower business owners to focus on what they love while we take care of increasing sales and converting new customers online. Let us handle your Amazon ads strategy, execution, and analysis so you don’t have to worry about wasted advertising dollars.
Our data-driven campaigns tap into the largest eCommerce site in the world,
powering brands and delivering unparalleled results again and again.
Our paid advertising team has been utilizing Amazon advertising to bolster our clients’ sales for many years. We understand how to do the right kind of market research, by product, so that your brand stands out in any competitive landscape.
Our Amazon services are meant to be completely turnkey. For some customers that means one thing, for others, it means another. Here are some of the services we offer for the vast majority of our clientele.
To scale your business, it is necessary to maintain a healthy Amazon account. At The Influence Agency, we expertly manage Amazon seller accounts
so you don't need to waste your time on tedious issues that threaten the flow of your business, resulting in lost revenue. Our team will advise you on the best solutions for managing your Amazon business, supporting your business’ growth. This includes whether or not you should sell on Amazon Prime, optimal product placement on Amazon Marketplace, shipping cost suggestions, return and refund management, and more. Let us maximize potential revenue with expert sales strategies and Amazon account management services so you can focus on what you do best; running your business.
PPC campaigns are one of the key elements to a successful Amazon Marketplace store. When done correctly, they can boost your brand’s visibility
and your profits. Developing a paid media team that can execute the full management of your eCommerce strategy on Amazon alone, may require years of experience and multiple people. Luckily, that experience can be found on our team here at The Influence Agency. When it comes down to Amazon advertising, it’s truly a partnership. Our model is geared towards making sure you’re profitable and our strategy is never in question because it always comes down to dollars and cents. We provide strategic solutions for your business goals utilizing our comprehensive knowledge of the Amazon platform, its algorithm, and buyer behaviour — while remaining transparent in our results so you know exactly where your marketing dollars are going.
Our team is comprised of specialists in all fields of digital marketing. We provide additional services and expertise that can round out your strategy.
From search engine optimization to product photography to eCommerce website development, we can scale your business beyond Amazon’s reach.
Every good partnership starts with discovery and research. We work with you to combine our knowledge of the Amazon landscape and your goals to gain a better understanding of what strategy will work best for your business.
At this stage in the process, we take into consideration keyword search volume, target audience, your competitors, the market — and more — to build a robust Amazon ads strategy. Our team of Amazon experts will provide you with feedback on your price point, positioning, and where to display your products.
Even the best-planned Amazon ads strategy will flop without an optimized product listing. A fully optimized listing is key to converting Amazon users into buying customers. We understand the Amazon algorithm and what buyers look for when visiting a product page. Our team will evaluate and optimize your store listings, including:
It’s time to get your products out there! At each stage of your marketing campaign, we will communicate your brand’s benefits-from promoting awareness to boosting conversion rates. From there, we will build loyalty and a loyal customer base using the following types of Amazon ads:
Through the development of creative advertising campaigns, we strategically position your products in ways that engage your target audience at every stage of the buyer journey.
When it comes to advertising on Amazon, it’s pretty black and white. The numbers don’t lie so you know exactly what ROI you’re getting and how best to spend your marketing budget.
Once we’ve had a chance to collect and distill your campaign data, we’ll provide you with a detailed plan on what to do next. We take into consideration all aspects of your Amazon ads, including what’s working, what’s not, if there’s an opportunity to introduce ancillary products to your Amazon store, as well as seasonality considerations and the occurrence of annual holidays.
When it comes to advertising on Amazon, it’s pretty black and white. The numbers don’t lie so you know exactly what ROI you’re getting and how best to spend your marketing budget.
Once we’ve had a chance to collect and distill your campaign data, we’ll provide you with a detailed plan on what to do next. We take into consideration all aspects of your Amazon ads, including what’s working, what’s not, if there’s an opportunity to introduce ancillary products to your Amazon store, as well as seasonality considerations and the occurrence of annual holidays.
Our Amazon ads management service will benefit you if:
Amazon uses a pay-per-click model, which means you only pay for an ad after someone clicks on it. Utilizing the experience of an Amazon ads specialist to manage your sponsored ad campaigns will help to ensure that you see a return on your advertising spend.
Amazon provides useful insights into your performance, conversion rate, ad spend, and more so that you are enabled to make strategic advertising decisions. Our team of Amazon ads specialists analyzes this valuable data in order to make appropriate recommendations to further optimize your campaigns.
There are various placements across Amazon where you can promote your products. This includes in the organic search results, as sponsored products, as well as on product detail pages in the recommended section.
If you have any questions or concerns, please contact us
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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info@theinfluenceagency.com
416.254.2944