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Full-Service Amazon Advertising Management

Our PRIME purpose is to help your business grow and make more sales

Full-Service Amazon Advertising Management

Turnkey advertising on Amazon is what our clients have come to love and refer us for. We empower business owners to focus on what they love while we take care of increasing sales and converting new customers online. Let us handle your Amazon ads strategy, execution, and analysis so you don’t have to worry about wasted advertising dollars.

Our data-driven campaigns tap into the largest eCommerce site in the world,
powering brands and delivering unparalleled results again and again.

Benefits

Improve Product Visibility & Reach Icon

Improve Product Visibility & Reach

Make Data-Driven Business Decisions Icon

Make Data-Driven Business Decisions

Reduce Your Sales Cycle Icon

Reduce Your Sales Cycle

Pay for Only Ads Clicks Icon

Pay for Only Ads Clicks

Full Control Over Your Amazon Ads Icon

Full Control Over Your Amazon Ads

Round Out Your Multi- Channel Strategy Icon

Round Out Your Multi- Channel Strategy

Our Amazon Advertising Services

Our paid advertising team has been utilizing Amazon advertising to bolster our clients’ sales for many years. We understand how to do the right kind of market research, by product, so that your brand stands out in any competitive landscape.

Our Amazon services are meant to be completely turnkey. For some customers that means one thing, for others, it means another. Here are some of the services we offer for the vast majority of our clientele.

Amazon Seller Account Management - The Influence Agency

Amazon Seller
Account Management

To scale your business, it is necessary to maintain a healthy Amazon account. At The Influence Agency, we expertly manage Amazon seller accounts

Amazon Ads Creation & Management - The Influence Agency

Amazon Ads Creation &
Management

PPC campaigns are one of the key elements to a successful Amazon Marketplace store. When done correctly, they can boost your brand’s visibility

Holistic Digital Marketing Services - The Influence Agency

Holistic Digital
Marketing Services

Our team is comprised of specialists in all fields of digital marketing. We provide additional services and expertise that can round out your strategy.

Our Amazon Ads Management Process

1

Discovery & Research

Every good partnership starts with discovery and research. We work with you to combine our knowledge of the Amazon landscape and your goals to gain a better understanding of what strategy will work best for your business.

At this stage in the process, we take into consideration keyword search volume, target audience, your competitors, the market — and more — to build a robust Amazon ads strategy. Our team of Amazon experts will provide you with feedback on your price point, positioning, and where to display your products.

2

Listing Optimization

Even the best-planned Amazon ads strategy will flop without an optimized product listing. A fully optimized listing is key to converting Amazon users into buying customers. We understand the Amazon algorithm and what buyers look for when visiting a product page. Our team will evaluate and optimize your store listings, including:

  • Detailed product description
  • Clearly listed key product features
  • High-quality product imagery
  • Accurate size and measurement information
  • Keyword optimized
  • Ratings and reviews

3

Campaign Execution

It’s time to get your products out there! At each stage of your marketing campaign, we will communicate your brand’s benefits-from promoting awareness to boosting conversion rates. From there, we will build loyalty and a loyal customer base using the following types of Amazon ads:

  • Auto campaigns
  • Branded search campaigns
  • Competitor brand campaigns
  • Competitor ASIN targeting
  • Manual campaigns
  • Defensive ASIN targeting campaigns
  • Sponsored displays
  • Video ads

Through the development of creative advertising campaigns, we strategically position your products in ways that engage your target audience at every stage of the buyer journey.

4

Strategy Review

When it comes to advertising on Amazon, it’s pretty black and white. The numbers don’t lie so you know exactly what ROI you’re getting and how best to spend your marketing budget.

Once we’ve had a chance to collect and distill your campaign data, we’ll provide you with a detailed plan on what to do next. We take into consideration all aspects of your Amazon ads, including what’s working, what’s not, if there’s an opportunity to introduce ancillary products to your Amazon store, as well as seasonality considerations and the occurrence of annual holidays.

5

Ongoing Account Management

When it comes to advertising on Amazon, it’s pretty black and white. The numbers don’t lie so you know exactly what ROI you’re getting and how best to spend your marketing budget.

Once we’ve had a chance to collect and distill your campaign data, we’ll provide you with a detailed plan on what to do next. We take into consideration all aspects of your Amazon ads, including what’s working, what’s not, if there’s an opportunity to introduce ancillary products to your Amazon store, as well as seasonality considerations and the occurrence of annual holidays.

Is Amazon Advertising Right for You?

Our Amazon ads management service will benefit you if:

To understand if there is demand for your product Icon

You want to understand if there is demand for your product

To know if your price point is competitive Icon

You want to know if your price point is competitive

To build a sustained reputation for ancillary products Icon

You want to build a sustained reputation for ancillary products

Advertising on Amazon: FAQs

Amazon uses a pay-per-click model, which means you only pay for an ad after someone clicks on it. Utilizing the experience of an Amazon ads specialist to manage your sponsored ad campaigns will help to ensure that you see a return on your advertising spend.

Amazon provides useful insights into your performance, conversion rate, ad spend, and more so that you are enabled to make strategic advertising decisions. Our team of Amazon ads specialists analyzes this valuable data in order to make appropriate recommendations to further optimize your campaigns.

There are various placements across Amazon where you can promote your products. This includes in the organic search results, as sponsored products, as well as on product detail pages in the recommended section.

Read More About Advertising on Amazon

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