Thank you for your interest in writing for The Influence Agency's blog! We’re glad you’re here. We consistently produce high-quality, engaging content—which is probably why you want to post on our site in the first place. As a thought leader in the marketing industry, we post about topics ranging from social media marketing to design tips to how to craft the perfect blog post.
With thousands of visitors to our blog every month, you’ll be able to share your own industry insights with an audience ready to learn. And that doesn’t take our social networks into consideration! Your post will be shared on our social feeds with the TIA community, which includes more than 21,000 followers across our channels.
If you have excellent writing skills and are looking for a chance to share your expertise with a large audience, we’d love to work with you. Please take the time to read through this entire page in order to understand what kinds of content we’re looking for and how the submission process works.
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Get StartedThe Influence Agency blog is a popular hub for digital marketers and content creators. We aim to make our blog a resource for brands and professionals working in the digital sphere who are looking for fresh insights into the industry.
For a better idea of the kinds of content we like to publish, here are some of our top-performing blogs currently on our site:
We only accept submissions of original content that has not been published anywhere else.
Your blog post should be between 800 and 2000 words. You want to strike a balance between being detailed and informative, while also remaining concise. Use clear language to write compelling content that our readers will love.
No one likes to click on a link only to be greeted with a giant wall of text. Break up your paragraphs with headings to help the flow of your post and keep readers engaged.
Shareable headlines are key. Hook readers’ attention with a short and catchy headline that clearly shows what your guest post is about.
Make sure you include visually-compelling images and other media between the paragraphs of your post that are relevant to your topic.
Please ensure your attached images are compressed beforehand using an online service like TinyJPG. Reducing image size helps to keep from slowing down our website.
Always use Creative Commons Licensed resources and copyright-safe images, or photos you have taken yourself.
At the end of your guest post, you will be given an author byline where you may include one (1) link back to the homepage of your website. The article itself should contain a good balance of internal links and links to credible external sources. If including statistics or data, please be sure to link to the source. A contextual link to your website may be considered in the body of the article, only if it fits within the context of your post to enhance the narrative you are sharing.
The perfectly optimized page includes a title tag, keyword-rich URL, and meta description. Each of your images should include alternative text for accessibility purposes and Google indexing. Under no circumstances will keyword stuffing be approved.
Fill out the form below, providing a link to the completed post in Google Docs. We will use Copyscape and Google to ensure your content is unique.
We just want to make sure your idea aligns with our blog and speaks to our audience. There should be no spelling or grammar errors. We will read it over one (1) time and send it back to you for one (1) round of edits. Follow the guidelines listed above. If your post requires too many edits, we will kindly recommend you publish elsewhere.
If you’ve properly written, edited, and formatted your post, you will become an official guest writer for The Influence Agency’s blog! Your post will be published under our Guest Contributor author profile. Once your guest post is published, we’ll share it across Instagram, Facebook, Twitter, and LinkedIn, as well as our newsletter.
If you have any questions or concerns, please contact us
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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