WordPress is an open-source content management system, almost half of all websites use this system. A content management system is also known as CMS, this type of system will allow users to update, create and delete content without knowing how to code or program. WordPress is highly versatile, it can become a blog site, eCommerce site, business site etc. It offers thousands of free plugins that can be used to customize your site and/or add forms, and popups, improve SEO performance etc. Which is the reason it is so widely used.
That said, it may be helpful to learn a few basic WordPress skills. In this blog, we’ll be covering the following:
This is where all the magic happens. You can access WordPress’s backend—also known as their dashboard—through this URL (usually) yourdomain.com/wp-admin. Once you log in you will see an overview of your site, which will consist of: notifications, updates, recommendations, etc. On the left side, you’ll see a sidebar menu, this is where the majority of the menu items we will walk through for this article are located.
2. Posts
Hovering over “Posts” will drop down 4 other submenus: All Posts, Add New, Categories, and Tags. All Posts will direct you to a page where all the published, draft posts can be selected and viewed. Add New will refer you to a post creation page, I will go into a little more in-depth about this later in the article.
Categories are used to sort and group posts, this is the default taxonomy used in WordPress. You can create parent and child categories, all this can be done on the category page, where you will see created categories, and you can add, edit, and delete them.
Tags are similar to categories, both are considered to be taxonomy and adding, editing, and deleting them are the same process. But the difference between the two is that categories are mandatory, while tags are optional. Categories can have “parents” and “children”, while tags are not hierarchical. Tags are usually used as a way of providing a more specific description of the post, while categories are more extensive.
Back to “Add New” post option. Depending on which theme you choose, the majority of themes will display posts under the blog page. To create a blog, “Add New”, you’ll be directed to a page where you’ll be able to add content (and depending on your WordPress verison, you can move blocks around), add category (parent and child), add tags, and add a featured image.
Once done, you can preview the post in the top right corner. Once you’re happy with how it all looks, just click publish!
3. Pages
Page creation is very similar to creating a post, you select “Add New” and will be direct to a page where you’ll add your content. Again, depending on the chosen theme, there may be a page templates selection option. Each template will have a different layout and content blocks to fill out.
There is a “All Pages” submenu to view all pages, like posts. From here you can click on the page to edit/delete or do a “Quick Edit” where you can edit the URL (slug), title, publish date, set to draft, author, and much more.
Pages and posts may seem the same, but often times pages are used for static pages that you don’t update often, such as your about, privacy, homepage, contact pages etc. Posts usually have the same default layout and, unlike pages, you cannot select different post templates.
4. Plugins
In my opinion this is by far why I think WordPress is so widely chosen to be used to build a website.
But first, what is a WordPress plugin? Plugins are similar to apps, once installed and activated it gives you an array of new functions and features (depending on which app you install). Oftentimes plugins are built by other developers and are open-sourced, which can allow a developer to customize the plugin. This means in most cases, “there is a plugin for that” (whatever you are envisioning), so building an add-on function to an existing plugin won’t be necessary but the option is there.
The best thing yet, many of these plugins are FREE!
So how do you get these amazing little plugins on your WordPress site? On the left sidebar, click “Plugins” and you’ll see all the plugins that have already been installed. Some will be active and some are inactive. Only the ones active are being used on your site and you can usually find the active plugins on the left sidebar. If you can’t, sometimes under the plugin you’ll see “settings”, click on that to discover your chosen plugin features.
To install brand new plugins and find a new plugin, on the top left, there will be a “Add New” button, click on this. From here you’ll be navigated to a new page, you can search for a new plugin and “install now”.
WordPress Is So Much More
There’s so much more to WordPress than the items we have covered today, such as media, appearance, users, tools, and more! For now, we will end the article here and for more WordPress Basics stay tuned!
Need immediate WordPress help? Our expert web development team can build custom brand new themes, update and give your current site a facelift, or do you just need something small updated but can’t seem to figure it out? Contact us today!
Caelia Luk is the Lead Developer at The Influence Agency and specializes in WordPress and Shopify development. She’s a proud mama of 4 adorable fur babies. When she’s not coding away, she’s out at the dog park with her fur babies.
Caelia Luk is the Lead Developer at The Influence Agency and specializes in Wordpress and Shopify development. She’s a proud mama of 4 adorable fur babies. When she’s not coding away, she’s out at the dog park with her fur babies.
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Perfect Your PPC Marketing Strategy Paid Search Checklist
1. Define Your Goals
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
2. Outline a TOFU/MOFU/BOFU Strategy
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
3. Research Keywords for Search
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
4. Craft Engaging Ad Copy & Stand-Out Creative
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
5. Create Conversion-Friendly Landing Pages
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
6. Choose Your Paid Platforms
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
7. Build Campaigns & Ad Groups/Sets
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
8. Don’t Forget About Retargeting Ads
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
9. Run A/B Tests
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
10. Track Your Results
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
11. Adjust as Needed
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
Perfect Your PPC Marketing Strategy Paid Search Checklist
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