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We put together a list of Canadian Dad Influencers that we love! Dad’s are funny, entertaining, and give great advice. We all know about the benefits of working with Mommy Bloggers, but we love working with Dad Influencers because they can give a different perspective to a brand or a product and their content is candid and relatable.
From sporting goods to kid’s toys, these Dad Influencers are in the know. Are you trying to teach your kids how to skate or figure out how to sneak vegetables into dinner? No problem, follow these Dad Influencers for all the best parenting tips and Dad jokes!
Shaun Frey is a proud girl-dad, and he never fails to show it with his hilarious reels and heartfelt captions! What this Canadian dad influencer loves about having a baby is making up his own games and dressing her up however he wants. His little girl, Zoe, may only be a few months old but she’s already been sorted into her Hogwarts house. Watching Shaun having the time of his life being a dad is an instant mood booster!
Raising twin toddlers may look like twice the work, but Joseph Tito makes it look like twice the fun! This single dad is pulling off parenting like a pro, and has got some extremely useful tips and tricks to share with all his followers.
From parenting programs geared towards dads to art activities that will help your kids beat boredom during the pandemic, Joseph Tito has got all the answers. Plus, you’ll love that this Canadian dad influencer uses his platform to speak to issues like affordable childcare and LGBTQ+ community concerns.
Mike Reynolds’ Instagram is a platform for all their deepest thoughts — and they’re all just beyond relatable. This non-binary girl-dad stands for mental health, body positivity, and LGBTQ+ rights, and it’s sure to add some inspiration to your newsfeed.
This Canadian dad influencer’s parenting tips will have you laughing, agreeing, and double tapping in no time!
If you’re looking for a daily dose of laughter and sarcasm, it’s clear that you’ve got to follow the CEO of sarcasm, Dads with Attitude. Parenting can often be chaotic, and this Canadian dad influencer isn’t afraid to document it all in the most hilarious ways.
He may be poking fun at his six-year-old daughter every now and then, but at the end of the day, he lets her paint his nails in an ultra-shiny pink shade. If that isn’t awesome parenting, we don’t know what is.
Stewart Reynolds calls himself “The Internet’s Favourite Dad,” and after scrolling through his witty posts, we’re 100% sure you’ll agree. His funny videos always look like high-budget TV commercials – the difference here is that we won’t be skipping the ads.
Stewart is one of our top Canadian dad influencers because of his point of view on mental health, the pandemic, and social media. His personality is the perfect balance between thought-provoking and classy comedy. Trust us when we say you’ll be binge-watching Stewart Reynolds’ videos for the rest of the day!
Everything about the hockey life and family life can be found on Coach Jeremy Rupke’s Instagram page and YouTube Channel! The best part is that the whole Rupke family loves hockey.
So whether they’re excitedly getting ready for the World Juniors or documenting their daughter’s suggestions for a ball hockey team name (she suggested crusty old men), Jeremy’s wholesome Canadian family content is sure to capture your heart and convince you to step onto the hockey rink!
We’re pretty sure you’ve seen Rick Campanelli on TV before. This media personality has interviewed a bunch of our favourite celebrities, and it’s all documented on his Instagram page!
Aside from being an accomplished emcee, this Canadian dad influencer is also a proud father to three adorable boys. The games they play and the snacks they whip up prove that there’s never a dull moment in the Campanelli household.
Another one of our top Canadian dad influencers, Casey Palmer, is winning at the content creation game. Through his blogs, he’s helping other dads navigate the challenges that come along with fatherhood. On top of that, he’s encouraging dads to start building a strong bond with their kids right now.
In one of his Instagram posts, Casey Palmer states, “You only get one shot at being a father to your child—it’s best not to waste it.” — and we couldn’t agree more!
This MasterChef Canada season 7 runner-up cooks amazing recipes and also has a fun take on parenting that make him one of the must-follow Canadian dad influencers on our list. Hay loves taking his daughter on dates to the grocery store, and it’s honestly one of the cutest ideas we’ve ever heard!
We also love the adorable father-daughter bonding moments in the kitchen that he shares on Instagram, and we’re sure you’ll quickly be tapping that follow button because of them.
David is a Calgary-based dad influencer and talented photographer. If you’re looking for images that tell a story and are basically dreams come to life, you’ve hit the jackpot with Bacque’s Instagram feed. When collaborating with brands he is a Photoshop wizard; and his creativity completely tantalizes our visionary taste buds!
Khodr has cracked the code – and we’re not just talking about documenting #dadlife to the fullest – we’re talking about his Instagram captions. Funny, relatable, and always telling a story, this Canadian dad captures hilarious, wholesome, and honest moments every parent experiences with their kiddos.
You may not know Scott but you have seen his stunning images of Alberta. This talented photographer shares scenic shots from various locations. Often behind the camera, Scott occasionally gets in front, usually with his friends, wife and children.
To see more of his work, check out Scott’s blog!
This Toronto-based fitness influencer, Jose, shares fitness tips, tricks and health advice to his audience. Aside from his expertise in the fitness space, Jose’s platform is filled with curated lifestyle content. Sharing how you can enjoy a balanced lifestyle, Jose often finds innovative ways to include his son, Oliver, into his workouts.
For more lifestyle and fitness tips for a balanced lifestyle, check out Jose’s blog!
Sameer is another proud girl-dad that loves sharing all the adventures his family goes on. Having travelled to 27 countries, his family is always on the go! His cutely curated content is a family photo album of memories for everyone to see.
Aside from family, Sameer is also a co-owner of Kylo & Co! A parent-owned Canadian small business specializing in comfy gender-neutral apparel for kids.
James is a certified dad blogger! This award-winning blogger highlights all things dad from travel, lifestyle and advice on his blog SocialDad.ca. A popular section is ‘Just Ask Dad’ where people anonymously ask James various questions and he offers his advice.
This Vancouver native has found his niche as a social media dad sharing his dad experience with his audience.
If you are looking for some fun family and relationship content be sure to check out Dany’s page. Alongside his travel and lifestyle content are moments highlighting his lovely family. Whether at home or on an adventure, Dany shares them all on his feed.
If you are interested in working with any of the Dad Influencers on our list, or if you have any questions about how a Dad Influencer could work for your Influencer program, do not hesitate to reach out here!
Influencer Marketing | 6 min read
Influencer Marketing | 7 min read
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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