With over 2 billion downloads worldwide as of August 2020, TikTok is now the world’s 7th most used social platform. Featuring short-form videos that range from dance challenges, cleaning hacks, trending recipes, or just hilarious memes, TikTok has become a place for anyone to create content. To ensure content on the platform stays fresh, supporting creators is a big part of TikTok’s strategy. They’ve even set up a creator portal with many resources.
Of course, becoming a creator on TikTok means becoming familiar with video editing tools. There are so many platforms out there that range from simple tap and drop formats, to more robust platforms that even seasoned videographers use. To make it a bit easier, we’ve rounded up some of our favourite video editing apps – take a look below!
iMovie is no stranger to being a good, basic video editor. An easy drag and drop video editor, you can achieve other effects outside of the TikTok platform like split screens. You can easily split and trim video clips, change their speed, and add some text with basic animations. Once you’re done editing, you can also export the video directly into TikTok to continue there!
Available on: iOS, macOS
Pros:
Cons:
Potentially even simpler than iMovie, PicPlayPost is a great app for easily resizing videos for multiple platforms. You can add custom text and a couple of stickers, but the app does have a paywall to unlock all of its features. We recommend this if you want to create content for more than just TikTok, or have a video you want to resize for TikTok!
Available on: iOS, Android
Pros:
Cons:
VSCO used to be one of the most popular apps for photo editing when posting for the #gram was at its peak. In more recent updates, they’ve unrolled great video editing features, while still keeping true to their aesthetic-first branding. VSCO itself is a social platform, so you can share your edits with other users!
Available on: iOS, Android
Pros:
Cons:
Zoomerang is a great app for beginners who want tutorials when it comes to making TikTok videos. The app comes equipped with a wide range of editing tools, filters, and effects, outside of letting you snip videos together.
Available on: iOS, Android
Pros:
Cons:
Familiar to Adobe users, Premiere Rush is a powerful video editing tool with robust capabilities. If you’re a beginner, this might have a bit of a learning curve, but the interface is easy to understand and Adobe has great tutorials.
Available on: iOS, Android
Pros:
Cons:
Of course, we had to mention the TikTok in-app editor. While it may not be the most robust editor for intense transitions and effects, it is a great place to start with ample effects, filters, text and GIF options. You can either upload previously recorded content and create a video, or film directly on the app itself. This is a great place to start for beginners!
Available on: iOS, Android
Pros:
Cons:
As you can see, there are a ton of different video editing apps out there. While each one isn’t perfect, levering this list is a great way to start! You’ll find that editing videos for TikTok can take place on multiple apps depending on the video you’re trying to create. Good luck and hopefully see you on our FYP!
Looking for a digital marketing agency that can help promote your brand using TikTok? The Influence Agency is your answer! Contact us today to find out more about our TikTok marketing services.
2
Tips & Tools | 3 min read
Influencer Marketing | 6 min read
Tips & Tools | 3 min read
Tips & Tools | 6 min read
Tips & Tools | 5 min read
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2023 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
