Plan International Canada is an independent global organization that strives to advance children’s rights and equality for girls. For over 80 years, they have been building powerful partnerships and advocating for children and are now active in over 70 countries. They asked us to help them Change The Birth Story through Influencer Marketing to create educational content that generates interest, increases awareness, and that encourages sign-ups for their Change The Birth Story initiative geared at raising awareness about gender equality rights, sexual and reproductive health and rights, and maternal and infant health.
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What Is The Change The Birth Story Campaign?
Plan International Canada’s Change the Birth Story initiative is all about raising awareness on several key topics such as sexual and reproductive health and rights, maternal and infant health and gender equality in countries like Bangladesh, Ghana, Haiti, and Nigeria.
Complications from pregnancy and childbirth are the leading cause of death for adolescent girls aged 15 to 19 around the world. Gender inequality and the lack of power women have over their own bodies and decisions, is at the heart of these barriers.
Plan International Canada works to transform gender relations by empowering women and girls as leaders of change for gender equality and to engage men and boys as partners in this change.
Finding The Right Influencers
We partnered with 4 Mom Influencers, Elle Lindquist, Amanda Muse, Joanna Venditti, and Tina Jhall, as well as co-host of HGTV Canada’s “Love It or List It Vancouver” and Former Bachelorette, Jillian Harris to increase awareness, engagement, and signups for the Change The Birth Story Campaign.
They produced a mix of YouTube videos, Instagram posts, Instagram stories, blog posts, Tweets, and Facebook posts to help spread the word.
Changing The Birth Story with Jillian Harris
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Changing The Birth Story with Elle Lindquist
https://www.youtube.com/watch?v=QaDfb5gV30c&
Changing The Birth Story with Amanda Muse
Changing The Birth Story with Joanna Venditti
https://www.youtube.com/watch?v=mFgdyRcXL2U
Changing The Birth Story with Tina Jhall
The Results
The success of influencer marketing to help Change The Birth Story has surpassed its initial sign up goals and the initiative stirred up thought-provoking conversation and comments that generated awareness about the amazing work that Plan Canada is doing to make a change.
Striving for equality is at the heart of Plan International Canada’s programs. They work to transform gender relations by empowering women and girls as leaders of change for gender equality and to engage men and boys as partners in this change.
Every Canadian can play a meaningful role in promoting gender equality and the rights of all women, adolescent girls and children around the world.
Your name has the power to change the birth story. Please take a moment and sign your name to help Change The Birth Story today.