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9 Tips for Optimizing Your Amazon Listing

Joanne Arguelles
Written By
Joanne Arguelles
Published On
May 16, 2022
Close-up of a customer shopping by optimized Amazon listings

With an estimated 2.7 billion monthly users, Amazon is the most popular and most well-known eCommerce site in North America and the whole world. It’s no surprise that there are around 9.7 million sellers on this highly effective eCommerce platform. On the one hand, the high number of businesses present on Amazon is a clear indicator of this site’s ability to boost revenue. However, this also means that competition is fierce. 

This guide goes over how to optimize Amazon listing. As you optimize Amazon listings, you will be able to stand out from the noise and get customer preference in this highly competitive landscape. We will cover the following: 

Let’s get started!

A business owner looking at how to optimize listing on Amazon

A. How to Add Product Listings

Before being able to add product listings on Amazon, you first need to have a seller’s account. 

If you already have a seller’s account on Amazon, follow these steps on adding product listings: 

  1. While on Amazon Seller Central, select “inventory”
  2. Click “Add a Product”
  3. From here, you can select from three options:
    1. Add a product that is not yet sold on Amazon
    2. Create a product listing for a product that is already sold on Amazon
    3. Bulk upload multiple products

B. Parts of an Amazon Product Listing

As you create a product listing, you will encounter different fields where you can input information about your product. 

Part of the Listing Description
1. Product Category

You can either search or browse Amazon’s categories and select the one that applies best to your product

2. Vital Information

This includes the product’s name, the manufacturer, the brand name, and the product ID (barcode number)

Note: For some categories, additional fields for vital information may be included.

3. Variations

If you offer different colours, sizes, shapes, and so on, you can also add these to your product listing.

Note: You will be able to enter different SKUs and prices for each variation.

4. Offer

Under the offer tab, you can enter the price of the product, matching each SKU. You can also enter a manufacturer’s suggested retail price (or list price) and a sale price (i.e. the actual price the customer will pay) – to show how much customers will save.

Here, you can also indicate the condition of the product – whether it’s New, Renewed, Used (Like New), Used (Very Good), Used (Good), Used (Acceptable), or Collectible.

Note: For each product category, there may be restrictions on what conditions a product can be sold under. As an example, baby products must always be “New.” For more information, on product conditions, check out this resource.

Lastly, under the “Offer” tab, you can indicate if a product will be fulfilled by Amazon or fulfilled by the merchant (you.) To learn more about FBA vs FBM, check out this article.

5. Images

You can upload up to 9 product images. Once the upload is complete, you can rearrange the images to change their order of appearance.

6. Description

This section allows for 2000 characters. It’s the best place to detail a product’s key features and benefits.

7. Keywords

The keywords tab is where you can add additional terms and phrases that relate to your product listing. These keywords don’t appear on the listing itself but they help the algorithm.

8. More Details

This tab varies depending on the chosen product category. Simply fill out the fields as best as you can to describe your listed product in detail.

C. Tips on How to Optimize an Amazon Listing

Now that we’ve covered the basics of adding a product listing on Amazon, let’s go over the best practices to optimize Amazon listing. Simply follow these tips on how to optimize listing on Amazon and these will help boost your product listing’s ranking and sales.

1. Keep the Listing Complete and Accurate

The bare minimum on how to optimize listing on Amazon is to complete all the fields when listing a product. 

Earlier, we went over the parts of an Amazon Product listing. As you add your products, go over each tab one by one and make sure that the information you enter is complete and accurate. 

Essentially, the information on product listings is there to make up for the fact that the products aren’t fully tangible to the customers. The info should be complete enough for customers to get a sense of how well the product serves their needs and preferences. Even little details count. When important information is not available on your listing, customers are likely to gravitate to another similar listing where there is less uncertainty about a product. 

In addition to all of the above, having complete product information will boost the ranking of your Amazon listing. So before anything else, go over the tabs and see to it that all fields have the needed information.  

2. Have an Informative but Concise Product Title

Amazon recommends a product title that is less than 80 characters so that it can be displayed in full length – even on mobile devices. So though it may be tempting to cram information into the product title, try to stay within the recommended length. 

For some products, staying within this character limit may not be possible. If so, try to get as close to 80 characters as possible. 

3. Create a Competitive Product Title

If you’re unsure about how to write or optimize product titles, then it’s time to do a bit of competitor research. Try different search terms related to your product and note the title structure and terms included in high-ranking listings.

 A happy online shopper who came across an optimized amazon listing with a competitive product title

4. Detailed (But Easy-To-Read) Product Description

When writing product descriptions for your listings, you need to consider two things: 

As long as your product description is aligned with customer needs and Amazon’s rules, your product listing has the best chance of performing well. Merchants are allowed 2000 characters under the product description field.

Here are some tips to keep in mind: 

  • Avoid walls of text; use bullets when you can
  • List all the key features and benefits of your product
  • Make sure to highlight what sets your product apart
  • Use short and straightforward sentences

5. High-Quality Product Imagery

The product’s photo is one of the first elements that potential customers will see. And because first impressions count (especially in the realm of eCommerce), it’s crucial to have professional-looking photos for your product listing. 

Whenever shooting imagery for your Amazon products, here are key tips to remember: 

  • Shoot against a white background
  • Have adequate lighting
  • Use a high-resolution lens when shooting
  • Images should be 1000 pixels or more 
  • Don’t forget to include lifestyle images for your product

6. Accurate Size and Measurement Information

Information on product listings lets buyers know what to expect. When the size and measurement information is vague or erroneous in these listings, it could cause customer dissatisfaction. On the other hand, if this information is not on the listing, customers will likely look for another product that offers more certainty. 

This is why it’s important to pay close attention to the size and measurement information on your product listings. 

A confused customer after receiving an order from a merchant that failed to optimize Amazon listing

7. Keyword Optimized

Because there is a field for backend keywords, it is not advisable to stuff keywords on your product title. When using backend keywords, you can make the most of this product listing field by doing the following: 

  • Avoid repeating words
  • Avoid quotation marks that will limit your character count
  • Include synonyms and variations in spelling

8. Has Ratings and Reviews

One of the best ways to get good ratings and reviews is to exceed customer expectations in terms of product quality and customer service. As much as possible, avoid fake and poorly written reviews as this will put off discerning buyers. Having fake reviews also presents the risk of having your listings permanently removed. 

Merchants can also ask for customer reviews through personalized review request emails or product inserts. 

9. Get the Prime Badge

Another way to optimize Amazon listing and get customer preference is to have the Prime badge on your product listing. Becoming an FBA seller instantly gets you the Prime badge. However, FBM sellers can also get the Prime badge by enrolling in Seller Fulfilled Prime. 

Next Steps

That wraps up our article on how to optimize listing on Amazon. The next step is to leverage proven marketing strategies to boost your sales and win more customers on this exciting eCommerce platform. If you have any questions or need help with marketing your products effectively on Amazon, contact our team today!



  • Joanne Arguelles

    Joanne Arguelles is a Content Writer at The Influence Agency who specializes in long-form content and loves all things digital. When not wearing the writing hat, she is a devoted learner in diverse areas of interest like personal development, ocean conservation, and hula-hooping.

    View all posts
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  • Joanne Arguelles

    Joanne Arguelles is a Content Writer at The Influence Agency who specializes in long-form content and loves all things digital. When not wearing the writing hat, she is a devoted learner in diverse areas of interest like personal development, ocean conservation, and hula-hooping.

    View all posts

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