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How Influencer Marketing Has Increased Opportunities in Gaming

Ethan Gallagher
Written By
Ethan Gallagher
Published On
Feb 17, 2022
Female streamer at her gaming setup streaming for her audience

It is a lot of little kids’ dream to turn gaming into something more than just a hobby. As a kid did you ever dream that you could sit at home all day playing video games and creating a community to make just as much money as someone with a 9 to 5 job working in an office? I know I did, but back then turning gaming into a career was only just a dream. Your parents would always tell you that you can’t make money playing video games all day so get up and find a job. 

Well, nowadays that statement couldn’t be more wrong. 

With the rise of social media, it has allowed gamers all across the world to turn their dream into reality. According to Datareportal, the Kepios Analysis shows us that there are over 4.62 billion users on social media as of January 2022. That is over 58% of the world’s population. With this amount of users on social media, the opportunities are endless and the reach you are able to achieve is immense. 

How Does Influencer Marketing Allow Gamers To Make A Career from Gaming?

Although having a massive reach on social media is very important in starting a career in gaming, it would mean nothing if it were not for the Influencer Marketing industry

What is Influencer Marketing you may ask? Influencer Marketing is a marketing technique that utilizes Influencers and their pages to help brands reach a wider audience with a more authentic and organic message. 

With this, it gives gamers the opportunity to create a channel showing their passion for gaming and then leverage that with brands to earn revenue. The bigger the page, the more opportunities, and the more brands are going to want to work with that creator. It pushes gamers to be the best there is and to keep growing their pages to eventually partner with their dream brand.

Gaming Is Welcome On All Platforms

The amazing thing about gaming on social media is that every platform welcomes gamers with open arms. Whether it’s Instagram, YouTube, TikTok, or even Facebook, there are gaming creators that have created an audience on all of these platforms. This gives gamers the pick of the litter when it comes to availability. 

Certain social media platforms are not accessible to the entire globe, which can make it difficult for certain creators to reach their maximum audience. With gamers, however, there is an audience for gaming content on every social media platform imaginable. Whether the creator wants to focus on one platform or all of them, the opportunities are endless when you are in such a diverse community. 

If you are looking for a few tried and true tips to help grow a YouTube channel in 2022 check out our related blog HERE!

Ninja, Nickmercs, and Pewdiepie side by side showing them at their setups

Influencers Who Have Made A Name For Themselves Through Gaming

PewDiePie

As the most subscribed channel on YouTube, PewDiePie has shown everyone that having a career in gaming is not so impossible. PewDiePie has grown his community of over 110,000,000 subscribers through gaming videos alone and continues to grow in the gaming industry. 

PewDiePie showed everyone that gaming was not just a hobby for people living in their parents’ basement. He proved to the world that with the right drive and personality you can become the biggest name in social media, just by playing video games.

Tyler “Ninja” Blevins

Tyler Blevins is one of the biggest names in all of gaming. He has accomplished more than any other gamer through his Fortnite streaming. Back in 2018, Ninja broke the all-time Twitch record for having the most concurrent subscribers at 269,154. Ninja also held the record for most concurrent viewers on Twitch with over 600,000 people when he streamed with both Drake and Travis Scott. 

Due to Tyler’s success, he secured a massive collaboration with Adidas to release his own shoe. Ninja acquired all of this success through gaming and turned his dream into a reality.

Nicholas “NICKMERCS” Kolcheff

Nicholas Kolcheff aka Nickmercs was able to stand out from the crowd when it came to Fortnite gaming through his skill as a controller player. Almost all the top Fortnite streamers play on PC so Nickmercs was really able to stand out when he was just as good as PC players on a controller. Through his high energy and skill, Nickmercs was able to grow as a streamer fast and win the 2020 streamy award for streamer of the year. Back in 2019, he became the tenth-most-watch streamer on Twitch helping him secure a $2,000,000 partnership with Twitch. Nowadays Nickmercs primarily streams Warzone and continues to dominate the competition.

Let’s the Games Begin

If you are interested in discovering gaming influencers you need to follow in 2022 check out this blog HERE for YouTube content creators and HERE if you want some new Twitch gamers to watch!

Influencer Marketing continues to grow as an industry and is currently worth roughly $14 billion. This means continued growth in opportunities for gamers of all varieties looking to turn their dreams into reality. Gaming is no longer just a pastime, but a way for people to pursue their career with the right passion!

ABOUT THE AUTHOR

  • Ethan Gallagher is an Account Coordinator with a demonstrated history of working in the entertainment industry. Ethan's experience lies primarily in Influencer Marketing, however, it is constantly expanding each and every day as he finds new opportunities to learn. Outside of work, Ethan loves to game, play musical instruments, golf, and stay fit.

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ABOUT THE AUTHOR

  • Ethan Gallagher is an Account Coordinator with a demonstrated history of working in the entertainment industry. Ethan's experience lies primarily in Influencer Marketing, however, it is constantly expanding each and every day as he finds new opportunities to learn. Outside of work, Ethan loves to game, play musical instruments, golf, and stay fit.



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