TORONTO, March 28, 2022 — The Influence Agency, an award-winning digital marketing agency specializing in custom advertising solutions for brands around the globe is celebrating an impressive milestone of five years in business on April 1, 2022.
Founded in 2017, The Influence Agency was the brainchild of four marketing experts with a vision of bringing creative and compelling campaigns to life. Today, their expertise spans countless industries including health and wellness, entertainment, hospitality, medical aesthetics, cannabis and not-for-profit. They’ve also executed some of the biggest digital marketing campaigns with notable brands such as Jamieson Vitamins, Universal Music Canada, Crave, Rakuten, Staples, Hello Fresh and Napoleon.
Among the agency’s most outstanding activations is the first NIL campaign in history with Six Star Pro Nutrition, a successful partnership with Pride Toronto, and a “Best in Branded Image Content” award-winning campaign with Jamieson Vitamins. Next on the horizon is focusing on expanding into the global market with campaigns and brand partnerships in Mexico, Australia and Europe.
“It’s hard to believe that five years ago we started from scratch launching a new brand, in a relatively new area of marketing, and have grown to over 40 people working with some of our favourite brands,” stated Tom Yawney, Partner and VP of Business and Communications at The Influence Agency. “While the team and company have definitely grown over the years, we have remained true to our vision of being one thriving company that elevates our clients and enriches our people — and we’re just getting started.”
What began in a modest 500 sq. ft. office in downtown Toronto has now expanded to a 5,000 sq. ft. office in Toronto’s west end, and that team of four has now evolved into a tight-knit squad of 42. Since 2020, a time when most organizations were downsizing due to the pandemic, The Influence Agency grew by 162%.
In 2022, The Influence Agency is expanding its service offerings with TikTok social and ads management, branded GIFs and face filters, and Pinterest advertising. The second-annual The Influence Awards, an accolade that celebrates influencers across North America is set to run in fall 2022, as well as its third-annual publication The Yearbook, an industry thought-leadership piece reflecting on the past year’s marketing trends and predicting those for 2023 will be released at the end of the year. The company’s podcast, The Influence Podcast, saw guest speakers Rick Campanelli, Kelly Linehan, and Amber Mac in its first season, and will be making its return in early spring.
About The Influence Agency
The Influence Agency is a digital marketing agency based in Toronto, Canada. Since their start in 2017, they’ve established themselves as one of the country’s most sought-after agencies for strategizing and executing some of the biggest influencer and digital marketing campaigns. They work alongside notable brands including Jamieson Vitamins, Staples, Rakuten, Napoleon, and Dole Canada – an impressive roster that only continues to grow!
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"