13 Blog KPIs You Should Be Tracking
Digital Marketing | 5 min read
How to Navigate Ecommerce Seasonality
Digital Marketing | 3 min read
The importance of strong product pages can’t be overstated when it comes to sales—they’re where your products live, after all!
However, creating product pages that convert is easier said than done, especially if you don’t know conversion rate optimization (CRO) strategies. Ecommerce product page optimization is an ever-evolving process, especially as the internet consistency reshapes user expectations and experiences.
The good news? We’ve got you covered. So, without further ado, keep reading to learn how to design a high-converting product page. Cha-ching!
Creating an effective product description for an e-commerce site or online store involves presenting information in a clear, compelling, and informative manner to entice potential customers to make a purchase.
Here are 15 best practices for creating the ideal structure for product descriptions and product pages:
Start your products page with a catchy yet descriptive title that quickly conveys what you’re selling and its primary benefit. Keep things short to avoid confusion and losing attention. First impressions matter, so make sure yours sends the right message!
Provide a brief introduction or overview of the product that mentions its key features, purpose, and unique selling points. When introducing items on product pages, don’t be afraid to inject your brand’s personality into the narrative.
One way to keep audiences hooked is by leveraging the gravitational pull of incredible storytelling. Provide some background information to form a deeper connection with audiences as you communicate your value proposition.
Something you’ll notice is that the best product pages on ecommerce sites provide a detailed overview of your item. Why? Because one’s going to buy something they don’t understand! Always make it a point to list the most important features and functionalities of the product, perhaps even through bullet points for easy readability.
How many items have you swiped away from a product while shopping because the description didn’t contain the specifications you were looking for? If you were to look up “bad product page examples” online, you’d for sure find this red flag.
Nobody should have to leave your site to learn more. Ensure people stay on your products page by detailing all technical specifications, such as dimensions, materials used, colour options, weight, or any other relevant information about the product. These are all some of the key elements of a high-converting product page.
Rather than simply providing product details, seize the opportunity to explain how your product can benefit the customer. Make sure to highlight what problems it solves or needs it fulfills. Tap into the psychology of selling!
Don’t forget to describe how the product can be used and when. The best product page out there will solidify your item as something capable of catering to diverse audience needs, or even spark interest in those who didn’t know they needed it.
Customer reviews and testimonials build trust. One good review is often enough to push people further down the sales funnel, while a single bad review can easily scare them away. Authentic, sincere opinions on your product can go a long way.
When designing a high-converting product page, including high-quality product images, videos, or other multimedia that showcase the product from different angles and demonstrate its usage is an absolute must. When pursuing ecommerce product page optimization, ensure you’re giving customers a clear image of what to expect.
Price sticks out on all the best product page examples. Remember to clearly yours as well as any available discounts or offers. After all, it’s more difficult to get people to convert if they don’t know the price upfront. You can also provide a comparison to the original price or market value to further drive your value home.
Next on our list of product detail page best practices is shipping and delivery information. A products page that details shipping options, estimated delivery times, and any associated costs is fulfilling expectations for a user-friendly shopping experience.
Ensure that your product pages contain a clear call to action (CTA). Encourage the reader to take action by including a clear and compelling CTA, such as “Add to Cart,” “Buy Now,” or “Learn More” —tell them what action you want to be taken!
If you truly believe in your products and services, then you should be confident enough to offer returns and warranties. Outline your return policy, warranty details, or any guarantees associated with the product to build trust with potential buyers.
By easing uncertainty, FAQs help customers move through the buying process. One of the best product page practices is addressing common questions or concerns that customers may have about the product. This helps clarify potential doubts for site visitors!
Another crucial element of a high-converting product page is communicating social proof. You can do this by displaying trust badges, certifications, or any industry awards the product has received to enhance credibility.
What are some of the other items that your brand offers that could possibly elevate the consumer experience even further? Product pages are a golden opportunity to offer suggestions for related products, accessories, or complementary items that the customer might also be interested in—upselling at its finest.
There you have it: fifteen tips to make the best products page out there. Follow them all and reap the rewards of more conversions. Or, better yet, let the professionals at The Influence Agency put them into action for you—we know CRO!
We’re a results-driven agency, and our results speak for themselves. We’ve worked with countless brands to overhaul their digital storefronts for their target audience, incorporating a variety of tactics from SEO optimization to design-driven rebrands.
Contact us today to get started with ecommerce product page optimization!
Digital Marketing | 5 min read
Digital Marketing | 3 min read
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
