Who knew book FOMO was a thing? I didn’t, until I caved and downloaded TikTok during the pandemic.
While I’ve always been an avid reader (fun fact—I was grounded for reading under my pillow with a flashlight when I was supposed to be sleeping), but unfortunately work, school, and tbh, Netflix got prioritized over a good page-turning thriller.
And I know I’m not alone in this.
#BookTok, a popular subcategory on TikTok, has been recognized as single-handedly breathing new life into reading culture and the publishing industry as a whole over the last few years. Without BookTok influencers, this new community of bright, young readers may never have been born—and speaking for myself, I might not have been exposed to so many brilliant, heart-shattering, heart-warming, and other-worldly stories that I now treasure on my (rainbow-coloured) bookshelf.
Get ready to add to your already overwhelming to-be-read (TBR) list, as these creators have a lot of BookTok book recommendations coming your way.
Goodreads: Sydney Renee
Looking for book recommendations with plot twists that will keep you up all night? Sydney’s got you covered. Dark, moody, creepy, spooky—four of my favourite things packed into one BookTok account.
Give this BookTok influencer a follow if you crave the unpredictable!
Goodreads: Janelle
Janelle prefers a little bit of fantasy and a lot of spice (🌶 🥵) when it comes to her genres of choice. More than just sharing book recommendations or dissecting last month’s reads, this BookTok influencer brings us along in her day-to-day life including getting a super cute bookish tattoo, sharing her opinion on certain underrated tropes, and super adorable puppy content!
Goodreads: Peyten Jewell
Peyten is a 22-year-old BookTok influencer who, as her bio states, is servings looks & books—and we’re here for it. From monster romance (yes, this is a thing) to highlighting authors of colour and black female main characters, this BookTok influencer is one of the many POC creators shaping this subcommunity.
Goodreads: Melissa Blair
Melissa is an Anishinaabekwe of mixed ancestry living in Turtle Island, splitting her time between Treaty 9 in Northern Ontario and the unceded territory of the Algonquin Anishinabeg in Ottawa. Dedicating her account to discussing Indigenous and queer fiction, feminist literature, and non-fiction, we love to see representation in the BookTok community. She’s even a published author, and releasing this August is her first novel, A Broken Blade!
Is your TBR full of trending books and not much else? That’s totally fine if you’re looking for a some popular reads to ease you back in after a slump, but if you’re looking for something deeper, Tolu is the queen of recommending queer-friendly books that will tear your heart apart (in the best way possible).
Give this BookTok influencer a follow to get your next (inclusive) hot girl summer read!
From enticing us with excerpts from a spicy book, to monthly roundups rating her latest reads, as well as complete books reviews, Jasmin’s book TikTok account is perfect for those who love everything about the art of reading. We also love that she isn’t afraid to get candid behind a camera; like we all know life isn’t what social media portrays, and getting personal is one of the many things that makes #BookTok such a supportive and empathetic community!
Goodreads: Aaliyah Reads
Aaliyah is as relatable as BookTok influencers come, with floor-to-ceiling bookshelves full of stories waiting to be read—but that doesn’t stop her from buying new books. During the pandemic, Aaliyah found a passion for reading and starting collecting and reading large amounts of published books, and has since read over 80 just last year.
Give her a follow if you’re a fan of LGBTQ+, enemies to lovers, love triangles, and friends to lovers themes.
Goodreads: Ella
Anyone who has A Little Life by Hanya Yanagihara or The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid as one of their favourite books is my kinda person; and in this case, that’s Ella! Her feed is visually stunning, with seamless transitions of monthly roundups rating each book based on what she thought she’d rate it before and after reading. It only took me scrolling through her account for five minutes to add another 10 books to my TBR…
Goodreads: Sarah
Sarah is another one of our favourite Canadian BookTok influencers, and for good reason! From discussing which books she will never read (and why), to helpful tips on how to read more, to bringing us thrifting for great book finds. Give her a follow if you need more YA or fantasy BookTok recommendations!
Goodreads: Alaina
This quick-witted BookTok influencer has a surprisingly dark sense of humour, and we’re here for it. Check out her account if you’re into fantasy novels, love a hilarious use of trending sounds, and want to feel heard with relatable #readerproblems.
It’s clear how powerful social media is as a marketing tool, but each platform is effective in a unique way. With TikTok, creators are encouraged to speak their truth in an unfiltered way, sharing recommendations that broke them, picked them back up, and pieced them together again.
If you’re looking for unique ways to reach your audience with TikTok, let us help!
7
Tips & Tools | 3 min read
Tips & Tools | 6 min read
Tips & Tools | 3 min read
Influencer Marketing | 6 min read
Tips & Tools | 5 min read
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2023 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
