Instagram TIA Tiktok Youtube

BookTok Influencers You Should Be Following on TikTok

Darcy Price
Written By
Darcy Price
Published On
Aug 01, 2022
A collage of BookTok influencers holding books

Who knew book FOMO was a thing? I didn’t, until I caved and downloaded TikTok during the pandemic. 

While I’ve always been an avid reader (fun fact—I was grounded for reading under my pillow with a flashlight when I was supposed to be sleeping), but unfortunately work, school, and tbh, Netflix got prioritized over a good page-turning thriller. 

And I know I’m not alone in this. 

#BookTok, a popular subcategory on TikTok, has been recognized as single-handedly breathing new life into reading culture and the publishing industry as a whole over the last few years. Without BookTok influencers, this new community of bright, young readers may never have been born—and speaking for myself, I might not have been exposed to so many brilliant, heart-shattering, heart-warming, and other-worldly stories that I now treasure on my (rainbow-coloured) bookshelf. 

Get ready to add to your already overwhelming to-be-read (TBR) list, as these creators have a lot of BookTok book recommendations coming your way. 

Sydney | @sydneyybean

Goodreads: Sydney Renee

Looking for book recommendations with plot twists that will keep you up all night? Sydney’s got you covered. Dark, moody, creepy, spooky—four of my favourite things packed into one BookTok account.

Give this BookTok influencer a follow if you crave the unpredictable!

Janelle | @janellelovesbooks

Goodreads: Janelle

Janelle prefers a little bit of fantasy and a lot of spice (🌶 🥵) when it comes to her genres of choice. More than just sharing book recommendations or dissecting last month’s reads, this BookTok influencer brings us along in her day-to-day life including getting a super cute bookish tattoo, sharing her opinion on certain underrated tropes, and super adorable puppy content!

Peyten Jewell | @pjandbooks

Goodreads: Peyten Jewell

Peyten is a 22-year-old BookTok influencer who, as her bio states, is servings looks & books—and we’re here for it. From monster romance (yes, this is a thing) to highlighting authors of colour and black female main characters, this BookTok influencer is one of the many POC creators shaping this subcommunity.

Melissa Blair | @melissas.bookshelf

Goodreads: Melissa Blair

Melissa is an Anishinaabekwe of mixed ancestry living in Turtle Island, splitting her time between Treaty 9 in Northern Ontario and the unceded territory of the Algonquin Anishinabeg in Ottawa. Dedicating her account to discussing Indigenous and queer fiction, feminist literature, and non-fiction, we love to see representation in the BookTok community. She’s even a published author, and releasing this August is her first novel, A Broken Blade!

Tolu | @tolusuniverse

Is your TBR full of trending books and not much else? That’s totally fine if you’re looking for a some popular reads to ease you back in after a slump, but if you’re looking for something deeper, Tolu is the queen of recommending queer-friendly books that will tear your heart apart (in the best way possible).

Give this BookTok influencer a follow to get your next (inclusive) hot girl summer read!

Jasmin | @jasminlibrary

From enticing us with excerpts from a spicy book, to monthly roundups rating her latest reads, as well as complete books reviews, Jasmin’s book TikTok account is perfect for those who love everything about the art of reading. We also love that she isn’t afraid to get candid behind a camera; like we all know life isn’t what social media portrays, and getting personal is one of the many things that makes #BookTok such a supportive and empathetic community!  

Aaliyah | @aaliyahreads

Goodreads: Aaliyah Reads

Aaliyah is as relatable as BookTok influencers come, with floor-to-ceiling bookshelves full of stories waiting to be read—but that doesn’t stop her from buying new books. During the pandemic, Aaliyah found a passion for reading and starting collecting and reading large amounts of published books, and has since read over 80 just last year.

Give her a follow if you’re a fan of LGBTQ+, enemies to lovers, love triangles, and friends to lovers themes.

Ella | @ellas.edition

Goodreads: Ella

Anyone who has A Little Life by Hanya Yanagihara or The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid as one of their favourite books is my kinda person; and in this case, that’s Ella! Her feed is visually stunning, with seamless transitions of monthly roundups rating each book based on what she thought she’d rate it before and after reading. It only took me scrolling through her account for five minutes to add another 10 books to my TBR…

Sarah | @messbooks

Goodreads: Sarah

Sarah is another one of our favourite Canadian BookTok influencers, and for good reason! From discussing which books she will never read (and why), to helpful tips on how to read more, to bringing us thrifting for great book finds. Give her a follow if you need more YA or fantasy BookTok recommendations!

Alaina | @alaina.wyl

Goodreads: Alaina

This quick-witted BookTok influencer has a surprisingly dark sense of humour, and we’re here for it. Check out her account if you’re into fantasy novels, love a hilarious use of trending sounds, and want to feel heard with relatable #readerproblems.

Leveraging TikTok Marketing to Reach Your Niche Market

It’s clear how powerful social media is as a marketing tool, but each platform is effective in a unique way. With TikTok, creators are encouraged to speak their truth in an unfiltered way, sharing recommendations that broke them, picked them back up, and pieced them together again.

If you’re looking for unique ways to reach your audience with TikTok, let us help!

ABOUT THE AUTHOR

  • Darcy Price is a Content Manager at TIA. She finds creative inspiration through nature, travel, cooking, reading, and writing. Recommend your favourite book to her @darcy_.

2
Share this

ABOUT THE AUTHOR

  • Darcy Price is a Content Manager at TIA. She finds creative inspiration through nature, travel, cooking, reading, and writing. Recommend your favourite book to her @darcy_.



Read more from Tips & Tools


SUBSCRIBE TO OUR NEWSLETTER

Stay up to date with the latest marketing, social media tips, guides and news.



EXPLORE BY TOPICS

Read what our clients have to say

Universal Music

"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."

Fraser MacKenzie -
U Music

Plan International

"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"

Nicki Lamont -
Plan International

Distorted

"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"

Distorted Lens -
@distorted.lens

The Rosé Picnic

"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"

Adam Julian Mahgoub -
Rosé Picnic

Exodus Festival Las Vegas

"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."

Kassandra Nunes -
Exodus Festival Las Vegas

Mel Inspired

"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"

Mel Inspired -
@melhwang

map
Icon

Connect With Us!

    Icon
    The Influence Agency: Influencer Marketing Toronto