7 Best AI SEO Tools For Big Businesses
Digital Marketing | 5 min read
13 Blog KPIs You Should Be Tracking
Digital Marketing | 5 min read
Keeping up-to-date on marketing trends is a handy skill to have — no matter what industry you’re in. But the truth is, learning the basics and some new strategies isn’t always easy or fun, especially if you don’t have the bandwidth during working hours.
What you need is an entertaining way to take your marketing skills to the next level! Whether you’re on your way to work, or enjoying a cup of coffee, it’s very much possible to learn valuable information at the same time.
Hone your skills, learn something new, and tune in to the top shows that have made it on The Influence Agency’s list of the best marketing podcasts to start listening to!
Hosted by: Tom Yawney
Podcast official link: https://theinfluenceagency.com/the-influence-podcast/
Have you ever wanted to know how much influencers really make, or are you more curious about technology and the future of content? Join Tom Yawney, partner and Director of Business Development at The Influence Agency as he chats with some of Canada’s top marketing professionals, influencers, managers and digital personalities in “The Influence Podcast”.
From Amber Mac, award-winning keynote speaker and bestselling author, to Brittlestar, top Canadian influencer and video creator, all the way to Rick Campanelli, Canadian TV and radio personality. This weekly podcast discusses hard-hitting topics like the role of diversity in marketing, the future of events, and the value of organic partnerships.
Listeners can tune in weekly starting October 19, 2021, to December 12, 2021, for The Influence Podcast’s first official season.
Hosted by: Terry O’Reilly
Podcast official link: https://www.cbc.ca/listen/live-radio/1-70-under-the-influence
If you’re looking to be under the influence of some knock-out marketing tips and tricks, then allow advertising genius, Terry O’Reilly, to give you a closer look at this dynamic industry! With over one million listeners per week in Canada alone, “Under the Influence” has been one of the world’s most-loved marketing podcasts since 2012.
Hosted by: John J. Wall and Christopher S. Penn
Podcast official link: https://www.marketingovercoffee.com
Catch Jon J. Wall and Christopher S. Penn as they discuss social networks, search engine optimization, search marketing, email marketing, multivariate testing, copywriting, and offline marketing campaigns — all over a nice cup of coffee! This marketing podcast might just be your new java buddy.
Hosted by: Joe Pulizzi and Robert Rose
Podcast official link: https://www.thisoldmarketing.site/‘
Excelling in the content marketing space can be tricky. This is where the experts of this industry, Joe Pulizzi and Robert Rose, come in! They’ll keep you updated with everything you need to know about media marketing, content marketing and digital content news.
“This Old Marketing” has been downloaded over two million times in more than 150 countries!
Hosted by: Brooke Gladstone
Podcast official link: https://www.wnycstudios.org/podcasts/otm
How does the media shape our worldview? Learn all about it by tuning in to the marketing podcast, “On The Media”! This multi-awarded show has been recognized by the Edward R. Murrow Awards for feature reporting and investigative reporting and has won the National Press Club’s Arthur Rowse Award for Press Criticism.
Hosted by: Gary Vaynerchuk
Podcast official link: https://www.garyvaynerchuk.com/podcast/
CEO of VaynerMedia and Chairman of VaynerX, GaryVee, is here to share a mix of his best highlights from his popular DAILYVEE documentary video series, keynote speeches on marketing and business, and interviews! There’s surely always something to learn from this accomplished entrepreneur and investor’s marketing podcast.
Hosted by: Mark Schaefer and Brooke Sellas
Podcast official link: https://businessesgrow.com/podcast-the-marketing-companion-2/
Dubbed as “The World’s Most Entertaining Marketing Podcast,” this is the show you need to gain some powerful insight into the marketing world! Tune in to Mark Schaefer and Brooke Sellas as they join forces on a mission to take your marketing intellect to a whole other level.
Hosted by: Louis Grenier
Podcast official link: https://www.everyonehatesmarketers.com/podcast
Downloaded over a million times since 2017, “Everyone Hates Marketers” is one of the best marketing podcasts out there! Why, you ask? This show is made specifically for those who are sick of all the common marketing fluff and untargeted ads. Catch Louis Grenier and his innovative take on podcasting!
Hosted by: Laura Morelli
Podcast official link: https://www.semrush.com/podcast/
Need the latest scoop on everything marketing? Laura Morelli is your ultimate source for case-based stories on marketing growth, content creation, SEO tools, as well as interviews with accomplished marketers who have created some of the world’s most successful campaigns. It’s all you’ll need to have that digital marketing edge!
Hosted by: John Jantsch
Podcast official link: https://www.iheart.com/podcast/263-duct-tape-marketing-30090943/
Small business marketing insights are what “Duct Tape Marketing” is all about. Just like how duct tape can pretty much fix everything, this podcast might just be the fix you need for your business! Best-selling author, John Jantsch, shares his own strategies on the show as well as those of the business leaders he interviews.
Hosted by: Julie Solomon
Podcast official link: https://juliesolomon.net/podcast
If you’re wondering why you should be taking advice from Julie Solomon, it’s because she was named one of the “Top 100 Leaders in Influencer Marketing”. The host of this chart-topping podcast, and founder of The Influencer Academy and Pitch It Perfect, aims to help listeners with her branding and PR expertise.
Hosted by: Daniel Rowles and Ciaran Rogers
Podcast official link: https://www.targetinternet.com/digital-marketing-podcasts/
As the CEO of Target Internet, you just know that Daniel Rowles can really help improve the digital marketing capabilities of your brand. Together with a fellow expert in the field, Ciaran Rogers, these two hosts will serve up the latest news, tools, and techniques plus some interviews with global experts.
Hosted by: Matt Wolfe & Joe Fier
Podcast official link: https://hustleandflowchart.libsyn.com/
This podcast is known to have a focus on traffic, brand awareness, wealth growth, marketing automation, lifestyle, mindset and business systematization. Matt Wolfe and Joe Fier always succeed at leaving their listeners with actionable takeaways that truly improve both life and business!
Hosted by: Adweek news team
Podcast official link: https://podcasts.apple.com/ca/podcast/yeah-thats-probably-an-ad/id1148183191
Aside from its catchy title, there are many reasons why this is a marketing podcast you should definitely tune in to. If you love listening to debates, then this is the show for you! Catch the quirky Adweek news team as they discuss creativity, advertising, marketing, media and technology.
Learning new marketing techniques has never been more convenient and entertaining.
Show us your support and tune in to The Influence Agency’s very own podcast “The Influence Podcast”! From topics like the future of technology, to how an influencer marketing campaign actually works, to the role of diversity and how it has transformed modern marketing – nothing is off the table.
Let us know in the comments below or message us on Instagram what you’d like to see covered on our podcast next! We can’t wait to hear from you.
Digital Marketing | 5 min read
Digital Marketing | 5 min read
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
