Do you know that hiring an in-house search engine optimization (SEO) expert costs $60,000 to $120,000 annually in salaries? A recent article published on LinkedIn just revealed this.
And let’s be honest—not many agencies, especially startups, have the financial muscle to hire and sustain an in-house team of SEO. That’s why some of them turn to SEO reseller programs.
Once you choose to use SEO reseller programs, they allow you, as an agency, to offer SEO services to your clients without bearing the financial weight that comes with maintaining an in-house SEO team.
But how exactly does it work, and how can it enhance your agency’s services?
Picture this: You’re an agency with several clients and have been been offering non-SEO services. You’ve created a good reputation with your current clients, and most of them have turned into repeat customers. Then, you notice that some are increasingly inquiring about SEO services.
As an entrepreneur, you see that as an opportunity to expand your services and make extra cash. But there’s a problem: You’re not skilled in SEO and don’t want to put the good reputation you’ve earned over the years on the line. You consider hiring several SEO experts to join your team but considering their salary expectations, you’re already feeling the pinch.
Now, that’s where SEO reseller programs come in handy!
Sometimes known as private label SEO resellers programs, SEO reseller programs involve collaboration between the agency and an SEO provider, whereby the provider agrees to handle a range of SEO tasks coming through the agency while remaining under the masking of the agency. Think of it as outsourcing the SEO services.
In other words, when using SEO reseller programs, you serve as the middleman between your existing clients and the professional SEO provider, offering them industry-grade SEO services without the need to maintain an in-house SEO team.
Image source: Canva
Using SEO reseller programs isn’t complicated. Begin by finding a reputable and reliable SEO provider. For quality SEO services, choose an award-winning white label SEO reseller. Then, enter into a collaboration, clearly stating how you will conduct business together.
Once your clients express the need for SEO services, all you need to do is forward their requests to the third-party SEO provider, who then offers private-label SEO services.
The client pays you for the services, and you take your share of the profit before forwarding the remaining to the SEO provider—and that’s it!
It’s a win-win situation. With this service, your agency can offer SEO services without needing an in-house team, while the SEO provider gets access to a new market through your existing clientele.
Why would you invest in a white label SEO reseller program? Is it worth it for your agency, or would you rather stick to your current service offerings?
These are some of the common questions agency owners ask themselves.
The answer? SEO companies can benefit your agency in many ways, but it depends on the unique needs and goals of your business.
Here are some of the benefits of SEO reseller programs to your current service offering:
One of the benefits of becoming an SEO reseller is that it widens the range of services your agency offers without incurring as much of an overhead cost for an in-house SEO department.
This will benefit your agency, especially if it’s small to mid-sized because it lets you reap the benefits of a broader service range without jeopardizing your agency’s financial stability.
One thing that can invite compromise in the quality of services offered by your agency is trying to become a jack of all trades.
If you are a social media marketing agency, it wouldn’t make sense for your team to handle SEO on top of their social media responsibilities. The repercussions of this could cause you to become stretched thin between keeping your core services top-notch and staying abreast of SEO trends.
When that happens, the quality of your core services tends to suffer the most.
Outsourcing SEO services means you can focus on what you do best while leaving the SEO work to the experts.
This is especially true for agencies providing related but non-SEO services, like web development, conversion rate optimization, or content marketing.
By embracing white label SEO services, these agencies can deliver more comprehensive, holistic marketing services to clients. This could mean that existing clients will no longer need to work with dedicated SEO agencies for their SEO needs—instead, they can use your agency for all their needs. This brings convenience to them, improves their satisfaction, promotes loyalty, and boosts your revenue in the long term.
Image source: Canva
While the idea of having SEO reseller packages is great, how you implement your SEO program can play a big part in determining whether the entire initiative will be a hit or miss.
Here are some SEO reseller implementation practices to help you make the most out of the reseller program:
The white label agency you choose can either take your business to the next level or become a source of frustration.
When outsourcing your SEO services, find a partner who’s a true master in the trade. Look for one who’s recorded a multitude of successful SEO projects with their past clients with evidence of improved Google search engine ranking.
Transparency is vital in any business partnership. Establish an explicit agreement with your SEO partner by stating your expectations clearly and agreeing on the terms and conditions that will govern the arrangement.
Where there’s no communication, confusion and disorder are inevitable. Establish a defined communication channel between the three parties involved in the reseller program. That means you, your clients, and the SEO provider should have a way to communicate effectively.
Pricing remains one of the elephants in the room when it comes to reselling programs. It’s up to you to determine how much margin you’ll add on top of what your white label SEO agency charges for their services.
While your SEO provider handles on-page SEO audits, SEO health assessment, keyword research, link building, technical SEO, and other SEO-related work behind the scenes, keep a keen eye on the progress.
Track your clients’ SEO performance. You can use KPIs or get their feedback on how they feel about the SEO campaign. Be proactive in addressing any issues and concerns they may raise.
Image source: Canva
Working with SEO resellers can have its drawbacks. Let’s examine some of these challenges and how to solve them effectively.
One issue you’re likely to encounter when using an SEO reseller program is a mismatch of brand values between your agency and the third-party service provider. It’s important that you carefully vet potential partners for alignment of values and quality standards before you strike a partnership.
In some cases, this misalignment can affect the quality of work, creating confusion and tarnishing your hard-earned reputation. To safeguard it, stay involved and monitor the quality of services delivered to ensure alignment with your agency’s standards and meet client expectations.
Agencies getting into reselling SEO can find onboarding and training the sales and marketing team for the SEO services daunting. Investing in training and ongoing support from the SEO provider can help alleviate these concerns and ensure all parties are prepared to succeed.
Working with an SEO reseller program can usher in a whole host of benefits for your agency, from increasing revenue potential to enhancing your brand credibility and reputation—as long as you partner with the right team.
Avoid the potential challenges and pitfalls of becoming an SEO reseller by working with the in-house team of digital marketing and SEO experts at The Influence Agency!
We do everything in-house and we practice what we preach. Whether you’re looking for SEO support for your clients or are a business owner wanting to enhance your visibility online, we’ve got you covered.
Contact our team today and let’s take your company’s growth to the next level!
2Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
