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Red Tag Case Study

How We Generated a 33% Organic Engagement
Rate for RedTag.ca’s #TagAlong Campaign

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403K

Organic Reach

500K

Organic Impressions

33%

Engagement Rate

13K

Organic Blog Views

About
RedTag.ca

RedTag provides Canadians access to a wide range of international vacation packages, flights, car rentals, cruises, and activities—truly covering every step of the way.

They go above and beyond when assisting you in planning your dream vacation with their attentive and personalized customer service, affordability, and innovation. They negotiate with their travel partners to optimize buying power and offer their customers the lowest possible rates. RedTag.ca provides travelers with the best deals available without compromising on service.

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RedTag Vacation Trip GIF Image

The Opportunity

RedTag.ca asked us to help them reach Canadian individuals between the ages of 18-35 years old, to make them the go-to site when looking to book your next vacation.

With so many travel sites to choose from, RedTag wanted to demonstrate how they assist throughout this process, by providing guidance for every aspect of your booking from flights to accommodations to entertainment. We wanted to showcase how RedTag is the right company to choose when booking travel and how they go the extra mile to cover every step of this process. The goal of the program was to raise awareness, engagement, and sales, highlighting why RedTag.ca is the most trusted site to use when booking your next vacation.

Epic Girl’s Trip Las Vegas - The Influence Agency
RedTag Vacation Girls Trip - The Influence Agency

The Solution

We partnered with a group of three, real-life best friends from Toronto who are fashion and lifestyle influencers and sent them on the best Vegas trip of their life!

Las Vegas has so much more to offer than parties and casinos. From the food to the shopping and the activities, Las Vegas is the vacation destination for an epic girl’s trip! Victoria, Tee, and Mel documented their experience with RedTag.ca and shared each step of their journey from booking, flights, accommodations, entertainment and dining through Instagram stories, posts, and blogs. The shared content highlighted the various activities that the girls got up to during their trip, including ziplining, foodie tours, a Vegas Knights game and so much more.

Influencer : Victoria Hui - The Influence Agency

Victoria Hui

@thelustlist

Influencer : Mel Hwang - The Influence Agency

Mel Hwang

@melhwang

As part of the campaign, Victoria, Tee, and Mel also posted two unique blogs each, highlighting Vegas as an activity junky’s dream destination and a foodie’s paradise. Whether they were sharing the top food spots or the activities that will truly wow any adventurer, our influencers definitely evoked major FOMO and truly showcased Vegas as a epic girls trip destination.

The influencers captivated their audience with beautiful, fun, and engaging content with their followers, asking people to #TagAlong. The three friends showcased all that Las Vegas has to offer and how RedTag.ca helped make it all happen.

RedTag Vacation Trip Las Vegas - The Influence Agency
RedTag Girl’s Trip - The Influence Agency
RedTag Vacation Trip Food Image - The Influence Agency
RedTag Vacation Trip Image 1
RedTag Vacation Trip Image 2
RedTag Girl’s Trip - The Influence Agency

Total Results

Through Influencer Marketing The Influence Agency successfully increased brand awareness of RedTag.ca.

We saw over 100,000 engagements and an overall engagement rate of 33.3%, indicating that the Influencer’s travel content resonated with their audience. Moreover, the #TagAlong campaign resulted in 100% positive brand sentiment, which means their audience was extremely enthusiastic and supportive about the content they were sharing.

403K Organic Reach

500K Organic Impressions

100K Organic Engagements

33% Engagement Rate

13K Organic Blog Views

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