LinkedIn has turned into a powerhouse for marketing, especially for B2B campaigns. With 93% of B2B marketers tapping into LinkedIn for their organic social marketing needs in the year leading up to October 2021, you can see why this platform is significant.
Out of those who used paid social media strategies, 75% picked LinkedIn, resulting in the best outcomes. As a result, LinkedIn’s ad revenue reached 3.8 billion in 2021, and the numbers are expected to double to 7.7 billion by 2026, as measured by the best revenue recognition practices.
However, becoming a LinkedIn influencer and optimizing your returns requires a deep understanding of the nuances of the platform, which can be challenging. In this article, we’ll explore the intricacies of LinkedIn influencer marketing and share examples that you can emulate to succeed in this growing and promising field.
Influencer marketing on social media platforms like Instagram or Facebook aims to capture the attention of users through entertaining content. This is usually the case because such platforms are utilized, primarily, for that purpose by their user base.
On the other hand, LinkedIn—a more professional platform—caters to an audience primarily interested in networking with like-minded individuals, engaging with thought leaders, and learning from educational content.
The platform usually features bite-sized insights, valuable lessons from experience, and hard facts from its community. It’s about substance rather than just style.
Leveraging the authority of this platform can give your brand a strong voice in the business community. You’re not just reaching consumers; you’re engaging with industry leaders, fellow professionals, and potential business partners.
This makes LinkedIn influencer marketing an essential strategy for elevating your brand, building trust, and positioning yourself as an industry leader.
When it comes to engaging content on LinkedIn, short videos paired with summarizing text make a powerful combination. The video, usually 2-3 minutes long, focuses on sharing informative content. Alongside it, you’ll usually find a concise caption summarizing the key takeaways from the video.
Image carousels are a series of pictures or slides that contain insights on a specific topic, presented in a visually engaging way. Think of them as a visual journey through key points or ideas related to your industry.
Experience-based content is all about authenticity. It’s where you, as the creator, share an anecdote from your personal life or professional journey. It could be presented in the form of a video or text post, depending on what feels right for you.
This content approach focuses on bolstering your conclusion or actionable advice with cold, hard facts and figures. It could be a post with or without multimedia, but the key is to include credible data that supports your statements.
In the rapidly evolving world of LinkedIn influencer marketing, here are the four strategies that can help you build authority among experienced professionals:
Don’t be afraid to experiment with these approaches to discover the perfect way to connect with your professional network on LinkedIn.
Happy marketing!
About Author
Oliver Thyra is the head SaaS copywriter and content strategist at Your Marketing Digest. His intense passion for marketing and his engineering background has made him a guy who understands how to sell software subscriptions with words. In his free time, Oliver enjoys quality time with his pets (he has 4 golden retrievers!).
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