13 Blog KPIs You Should Be Tracking
Digital Marketing | 5 min read
How to Navigate Ecommerce Seasonality
Digital Marketing | 3 min read
Learning new skills is always a great idea—especially if it will help you boost your business operations at the same time. Whether you’re an entrepreneur or a marketer, the learning process should never stop if you’re truly dedicated to thriving in your industry.
One vital aspect of a successful business is building an E-commerce site that offers a great experience and is optimized to help your brand reach its full potential. But how do you acquire the skills necessary to make this happen? The solution easily points towards the best E-commerce courses that are tried and tested to help you understand the fundamentals and game-changing strategies.
Check out The Influence Agency’s list of the top courses you need to take in 2022!
Whether you’re a freelancer, product owner, or affiliate, this course on E-commerce and marketing will teach you how to sell any product online.
As one of the best-selling E-commerce courses in Udemy, it aims to help you start and grow a business from any step. From creating and planning an advanced E-commerce structure for any business to connector marketing, this is quite a comprehensive course suitable for beginners.
Features:
Turn your vision into a full-fledged online store by taking this E-commerce course that covers all the fundamentals. Led by Patrick Rauland, the Producer Manager for WooCommerce at WooThemes, you’ll be introduced to the various fundamentals chapters of E-commerce. This includes the following:
– “Choose a Business Model”
– ”Industry and Persona Research”
– ”Product Selection”
– ”Establish Your Business”
– ”Sell Your Product”
– ”Attract Customers”
– ”Post Sale”
Features:
When you take this course by HubSpot, you’ll learn how to use E-commerce to attract, convert, and delight more customers! It’s one of the best E-commerce courses available for marketers, inbound professionals, and professional marketers.
Count on Ethan Griffin, the founder and CEO of Groove Commerce, to enlighten you on how to create an E-commerce inbound marketing strategy of your own.
Features:
If you’re interested in learning all about the E-commerce ecosystem, then this is the perfect course for you. Become adept in the architecture of a successful E-commerce store and the E-commerce content amplification system, learn about the most effective tools, widgets, & services, and maximize sales with E-commerce email automation.
Features:
Knowing that over 46k students have taken this class, it’s clear that it’s one of the best E-commerce courses to invest time and effort in! Learn from Tracey Wallace, the Editor-in-Chief at BigCommerce, as she dives into the state of E-commerce, finding your product niche, evaluating market viability, conducting competitive analysis, setting up your store, and making your business profitable.
Features:
This E-commerce course aims to teach you how to start a profitable online store from scratch in 12 weeks or less. Gretta van Riel, who has built four multi-million dollar stores, is the instructor of the Start and Scale program. This successful entrepreneur was even featured in Forbes’ 30 Under 30—and her course aims to share the ways that have worked for her and her thousands of students so far.
Features:
Because in-depth knowledge of digital marketing is crucial to E-commerce success, this course aims to help you master strategic marketing concepts and tools to address brand communication in a digital world. Learn about the principles, analytics, and strategies that will be vital to your site development through this E-commerce course.
Features:
Earn your diploma in web development by taking up this course from Alison! As one of the best E-commerce courses today, it teaches you how to build a site from scratch using PHP and SQL. This is especially useful for entrepreneurs who want to be more involved in the design process while reducing development costs at the same time.
Features:
If you’re building a site using Shopify, then this is one of the best E-commerce courses you can take. Learn how to set up an extraordinary website and interpret the Shopify reports and third-party analytic tools to really maximize the potential of your platform.
Take it from the founder of Pixie Faire, which has even been featured by Shopify itself as one of the top success case studies. Jason Miles, who is an award-winning CEO and Adjunct Professor of Online Marketing at Northwest University, is the instructor of this course.
Features:
Email marketing is such a vital aspect of any E-commerce business. Honing your skills in this aspect will really help you build better connections with existing and potential customers. Learn how to maximize the impact of your Shopify email marketing campaigns by taking up this course led by the successful CEO of AutoAnything.com, Drew Sanocki.
Features:
If you truly want your E-commerce platform to flourish, then teaming up with the right developers is just as important as polishing your skills. Think about it—if both parties have extensive knowledge in the field of E-commerce, then the internet is about to see an unstoppable platform come to life.
When it comes to Shopify Development and Web Development, the best solution is to partner with an award-winning team—The Influence Agency.
We’ve built countless E-commerce sites across various industries that continue to thrive and drive traffic & sales. Contact us to learn more!
Digital Marketing | 5 min read
Digital Marketing | 3 min read
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
