It is without a doubt that Pinterest has been a great source of inspiration for many years. I have always been the type of person who goes on Pinterest to look for a specific idea, and then ends up getting distracted by a million other beautiful images to the point of forgetting what I needed to find in the first place! Our creative team at TIA also uses this platform to look for inspiration for our custom branded shoots, and helps us find new trends to follow.
After multiple moodboards and pins, I have come to the conclusion that putting up your product and services on Pinterest is a great way to drive traffic to your website, and gain potential clients. After all, Pinterest reports 459 million monthly active users! So how do you get your work noticed on this platform?
Not only does this make your business appear trustworthy, it also links your business website to your Pinterest account, and helps fill that gap between the two. A business account also shows your analytics on your Pins, where you see how many views you get, what pins are the most popular and a lot of other crucial information that helps you understand your audience. A business account also allows you to run ads and gain more traction.
Pinterest has a tendency to boost your pins if you’re posting original content. For example, if you’re pinning a blog post and using a stock image for the cover, you will get less spotlight on this post. Use your own images, or videos to help overcome that. It is also a good idea to format the visuals in 2:3 ratio (or 600px X 900px), which is a native format for this platform and looks great when scrolling through your phone. High resolution images are a must! If video is not your thing, you can also add some moving graphics to your still images.
Similar to any other platform, such as Instagram or TikTok, Pinterest is a great way to share some behind the scenes content. For example, creating a blog post about making a specific backdrop for a photoshoot, will help you get clicks to your website through the Pinterest post, and get your work discovered. I have found many artists through this way, and have been following them for more educational content!
Adding descriptions and keywords, helps users find you! Don’t just use simple one sentence descriptions, you can share more about the product or work you are showcasing and spark more interest. To help you find the right keywords (aka Pinterest hashtags), you can use the search bar and start typing in the word that’s related to your post. Pinterest will then suggest similar keywords, which you can then use in your post. This is also a great way to see what is currently trending.
In order to grow your audience on Pinterest, you have to post original content on a regular basis, engage with your audience, and stay on top of trending topics. There is a way to automate this and make your job easier! Apps like Later and Tailwind are very helpful- you can schedule posts, create a calendar in which you know what is getting posted each day, and let them work in the background as you tend to your business.
While these tips will definitely help you gain your audience, it is important to remember that this does take time! Don’t get discouraged, and keep posting while using scheduling apps to help you. Pinterest is such a great resource, and will really help you and your business get recognized in the long run. It is also a fun community to be a part of, and will help you stay inspired for new ideas and ways to sell your products!1