Society is becoming increasingly cashless and more digital than ever before, so what does this mean for website experiences and e-commerce?
As an e-commerce business, your fundamental focus is reaching more people and increasing your conversion rates on your website. Advertising and digital marketing strategies such as SEO are great methods of increasing your customer base and improving conversion rates. However, with all the competition out there, we need to implement multiple technical and creative strategies to grow your customer base and maximize your returns on your marketing spend.
But exactly what can you do to level up your strategy? Keep reading to find out!
We could have a world-class SEO and paid media strategy; however, if your website isn’t designed for the best user experience possible, you’ll miss out on a lot of potential for conversion. One of the biggest issues e-commerce sites face is the checkout process. When users land on your website and it has a slow checkout process with multiple steps, your customers may end up leaving your e-commerce store without ever making a purchase.
Additionally, how many times have you seen something online that you would like to purchase, but don’t have your credit card details on hand while you are on the move? According to Statista, a retail business can lose up to 70% of its potential customers due to an inconvenient payment checkout process.
In an increasingly cashless world, you might want to consider the benefits a digital wallet app can provide to your business. Take Apple Pay for example; it has about 507 million users worldwide and it’s estimated that 12% of the worldwide population uses digital wallet apps. Integrating Apple Pay with your e-commerce site has multiple advantages, but as an agency of digital marketing specialists one major advantage stands out.
Increasing conversion rates for e-commerce websites can be challenging for digital marketers, but with Apple Pay, the payment process is easier and faster than ever. Apple Pay users do not need to enter their credit card information for payment, therefore increasing e-commerce store conversion rates as a result of a fast check-out process and a safe payment method customers can trust.
Another challenge e-commerce store owners face is reducing their abandoned cart rate. Integrating Apple Pay into your e-commerce store will play a fundamental role in improving abandoned cart metrics by improving the overall checkout process.
For business owners who wish to increase their sales by targeting android users, Google Pay is another e-commerce payment system that works in a similar way to Apple Pay. With Google Pay, your customers can make payments with a simple click of a button using their smartwatches, mobile apps, or an e-commerce store website.
The pandemic has drastically accelerated the shift towards a more digital world in all aspects, including online shopping behaviours. When looking at the bigger picture, these changes will likely have lasting effects on consumerism and the world’s economy.
For businesses to capitalize on this shift, integrating multiple payment methods into your e-commerce store will assist in increasing your store conversion rates, therefore, helping e-commerce businesses maximize their ROI when investing in SEO and other digital marketing services.2