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Society is becoming increasingly cashless and more digital than ever before, so what does this mean for website experiences and e-commerce?
As an e-commerce business, your fundamental focus is reaching more people and increasing your conversion rates on your website. Advertising and digital marketing strategies such as SEO are great methods of increasing your customer base and improving conversion rates. However, with all the competition out there, we need to implement multiple technical and creative strategies to grow your customer base and maximize your returns on your marketing spend.
But exactly what can you do to level up your strategy? Keep reading to find out!
We could have a world-class SEO and paid media strategy; however, if your website isn’t designed for the best user experience possible, you’ll miss out on a lot of potential for conversion. One of the biggest issues e-commerce sites face is the checkout process. When users land on your website and it has a slow checkout process with multiple steps, your customers may end up leaving your e-commerce store without ever making a purchase.
Additionally, how many times have you seen something online that you would like to purchase, but don’t have your credit card details on hand while you are on the move? According to Statista, a retail business can lose up to 70% of its potential customers due to an inconvenient payment checkout process.
In an increasingly cashless world, you might want to consider the benefits a digital wallet app can provide to your business. Take Apple Pay for example; it has about 507 million users worldwide and it’s estimated that 12% of the worldwide population uses digital wallet apps. Integrating Apple Pay with your e-commerce site has multiple advantages, but as an agency of digital marketing specialists one major advantage stands out.
Increasing conversion rates for e-commerce websites can be challenging for digital marketers, but with Apple Pay, the payment process is easier and faster than ever. Apple Pay users do not need to enter their credit card information for payment, therefore increasing e-commerce store conversion rates as a result of a fast check-out process and a safe payment method customers can trust.
Another challenge e-commerce store owners face is reducing their abandoned cart rate. Integrating Apple Pay into your e-commerce store will play a fundamental role in improving abandoned cart metrics by improving the overall checkout process.
For business owners who wish to increase their sales by targeting android users, Google Pay is another e-commerce payment system that works in a similar way to Apple Pay. With Google Pay, your customers can make payments with a simple click of a button using their smartwatches, mobile apps, or an e-commerce store website.
The pandemic has drastically accelerated the shift towards a more digital world in all aspects, including online shopping behaviours. When looking at the bigger picture, these changes will likely have lasting effects on consumerism and the world’s economy.
For businesses to capitalize on this shift, integrating multiple payment methods into your e-commerce store will assist in increasing your store conversion rates, therefore, helping e-commerce businesses maximize their ROI when investing in SEO and other digital marketing services.
Ready to start upgrading your e-commerce site? Make it happen with The Influence Agency.
Reach out to us today to learn more.
Digital Marketing | 5 min read
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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