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How to Find a Manager as a Social Media Influencer

Kitty Lana Carr
Written By
Kitty Lana Carr
Published On
Oct 15, 2024
An influencer filming a makeup review in a studio using her phone

Double-tapping might be as easy as a finger-flick, but getting people to double-tap? That takes a ton of effort. Being a social media influencer means constantly keeping up with trends and curating engaging content, while simultaneously handling the business side of things, such as brand partnerships, contracts, influencer campaigns, and target audience engagement.

If you’re a social media influencer struggling to balance your creative vision with the demands of running a business—not to mention maintaining that mythical work-life balance everyone dreams about—then you need an influencer management team. Learn how and why you should turn to an influencer manager to back up your business.

Table of Contents:

Alt text: An influencer management team working on a campaign 

Image Source: Adobe Stock

What is Influencer Management? 

Influencer management means having a dedicated team or manager who works hard to ensure the success of your influencer marketing efforts. The influencer-manager relationship can look different depending on the influencer’s individual needs.

For example, some influencers seek direct representation through influencer management agencies that handle everything from outreach to content creation. Others may prefer more hands-on involvement in their own brand strategies and campaign execution, with the influencer manager negotiating contracts, securing brand deals, and managing day-to-day communications with partners.

In either case, influencer management is about reducing the workload so you can focus on what you do best: creating awesome content and growing your social platforms. The right influencer managers help boost the brand image of both their content creators and the businesses they work with. 

How Can Influencer Management Help Grow Your Platform? 

Being a successful influencer requires meticulous planning, on top of creating click-worthy content. Juggling every aspect of this job is tough. In fact, behind some of the biggest social media personalities is a team of experts and marketers who helped them achieve their popularity. One notable example would be influencer Jillian Harris, who achieved online stardom thanks to her talent, hard work, and innovative “Team Jilly.” 

Influencer managers have extensive connections with various brands in the industry. When you team up with them, you become part of that elite circle. Their business contacts and resources will be key to helping you acquire more partnerships and influencer collaborations.   

They can also help you plan relevant content and campaigns by monitoring current industry trends. With influencer management, you can rest assured there’s someone actively looking for your next project. 

What Are the Benefits of Having an Influencer Manager? 

For most influencers, having an influencer manager results in more efficiency and productivity in several aspects of their career. Here are some key benefits that come along with successful influencer management:

  • If your goal is to grow your platform, an influencer manager will help you plan your content strategy. Aside from your own unique ideas, you’ll have a team behind you to come up with fresh projects and relevant engagement opportunities.
  • More ideas lead to a higher volume of content. Having a team to manage your content calendar is also a key benefit in helping you stay organized and on top of brand deals and campaigns.
  • An influencer manager will bring in more promotions and endorsements to your platform. By pitching you to brands, you’ll be able to secure partnerships at a much higher rate.
  • Influencer management teams are experts in negotiating contracts and terms to ensure you receive the best value for your hard work.
  • A manager will look at the outcome and analytics of your work. They’ll track the necessary data to create accurate reports, which are vital in planning future content and brand strategies.
  • In addition to responding to inquiries and managing communications, you’ll have a team behind you to help you in the decision-making process of every job you take on.

How Do I Find the Right Influencer Manager? 

More than simply managing your career, your influencer management team should collaborate with you to reach your full potential. In the same way that you’re searching for a skilled management team, these expert managers also sift through talent carefully to find influencers that will be good fits.

Whether you’re a micro or macro influencer, you have to ensure your platform offers your audience unique content that adds value and sets you apart. Creating quality content will lead to top brand deals and sponsorships. Remember, it’s not always about the number of followers you havequality content can upstage a large follower count any day. 

Once you’ve built a presentable resume and media kit, it’s time to look for the perfect influencer manager. Your next step is to send your applications to the most relevant agencies and managers. These are some of the game-changing agencies you might consider applying to:

Every influencer management agency has a different style and industry roster. Aligning your brand with influencer programs that best fit you and your audience demographics will help you figure out which influencer marketing management will best contribute to your success.

You might find that recommendations from other creators will come in handy! At this point, it’s about networking and opening as many doors as possible. 

It’s important to get your name out there by considering all the opportunities available to you. Sometimes, job opportunities will knock on your door when you least expect them. Influencer management teams often engage with social media influencers they identify as ideal candidates for their brands. 

This strategic approach enhances brand visibility and fosters authentic partnerships that can drive engagement and growth. By leveraging the unique strengths of selected influencers, companies can effectively align their marketing efforts with the values and interests of their target audience.

What Are the Key Considerations When Looking For the Right Influencer Management?

There’s a lot to consider before you pick up that pen and sign with a team to help your influencer marketing campaign. Here are a few questions you should ask when evaluating the different options for managers:

  • What are the influencer manager’s long- and short-term plans that will help you build your brand?
  • What strategies do they have to help you maximize your reach on social media platforms?
  • How many influencers similar to you do they represent?
  • Who are the influencers on their roster that have seen success and growth in their following after signing with them and what does that success look like? 
  • What percentage will they take from your revenue?

Influencer recording video podcast style content in front of a blue backdrop

Join the Influence Agency Roster 

The Influence Agency has an extensive network of influencers, celebrities, and athletes across North America. While we don’t manage influencers directly, if you’re looking for a team that can help you book successful projects and campaigns, we’ve got you covered! 

Our database has personalities from various influencer categories like fashion, beauty, lifestyle, travel, fitness, foodies, athletes, moms, automotive, interior design, and more! No matter what your industry niche is, we can connect you with the biggest brands for promotions and endorsements that help grow your audience. 

We’d love to work with you! Click here to join our roster of talented social media influencers.

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Kitty Lana Carr

Kitty Lana Carr is an Account Director, Creative Services and specializes in influencer marketing and paid media strategy, and creative direction for branded content. You will find Kitty walking her rescue dog Joy and trying out new food spots in Toronto!
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