Behind all those posts you see on social media is an influencer who’s put in a ton of effort to make you double-tap. It’s a career that involves endless hours of keeping up with the latest trends, curating engaging content, collaborating with other influencers, and handling business inquiries to grow their following. If you’re a social media influencer and find that you need more hours in your day just to get it all done—while still maintaining that mythical work-life balance everyone dreams about—then what you need is an influencer manager.
Continue reading to learn more about how and why you should be turning to influencer management to back you up!
Succeeding at being an influencer involves meticulous planning on top of creating click-worthy content. Being able to juggle every aspect of this job is tough – in fact, behind some of the biggest social media personalities is a team of experts who helped them achieve their popularity. One example would be influencer Jillian Harris, who achieved online stardom thanks to her talent, hard work, and her innovative “Team Jilly.”
Influencer managers have extensive connections with various brands in the industry. When you team up with them, you become a part of that elite circle. Their business contacts will be a key factor in helping you acquire more partnerships and collaborations.
With influencer management, you can rest assured that there’s someone actively on the lookout for your next projects. They can also help you plan relevant content by monitoring current trends. This will free up some time in your schedule so you can focus on what you do best — creating awesome content.
Having a manager as a social media influencer results in more efficiency and productivity in several aspects of the career. These are some of the key benefits that come along with influencer management:
It’s not enough to just have a team that can manage your influencer career, you need someone who can help you reach your full potential. Just like how you’re searching for a skilled management team, these experts also sift through talents carefully to decide who’s worth representing.
Whether you’re a micro or macro influencer, you’ve got to ensure your platform offers your audience unique content that’s valuable and stands out from the rest. Creating quality content will lead to quality brand deals and sponsorships. Remember, it’s not always about the number of followers you have—quality content can upstage a large follower count any day.
Once you’ve built a presentable resume and media kit it’s time to look for the perfect influencer manager. Your next step is to send out your applications to the most relevant agencies. These are some of the game-changing agencies you might consider applying to:
Every influencer management agency has a different style of roster. Some focus on fashion, beauty, moms, BIPOC women, and more. Aligning your brand with an agency that’s the best fit for you will help you find the right management quickly.
You might find that recommendations from other influencers will come in handy too! At this point, it’s all about opening as many doors as possible. Getting your name out there starts when you consider all the opportunities available to you – and sometimes, you’ll find that opportunities will come knocking on your door. Additionally, influencer management teams often reach out to social media influencers they feel would be a perfect addition to their roster.
Before picking up that pen and signing with an influencer management team, there’s a lot that social media influencers need to take into consideration. Here are a few questions that the right management will be able to answer for you:
The Influence Agency has the largest roster of influencers, celebrities, and athletes in North America. While we do not manage influencers, if what you’re looking for is a team that can help you book projects instead of direct representation, then we’ve got you covered! Our database has personalities from various influencer categories like fashion, beauty, lifestyle, travel, fitness, foodies, athletes, moms, automotive, interior design, and more!
No matter what your niche is, we can connect you with the biggest brands for promotions and endorsements—without the need of a manager.
We’d love to work with you! Click here to join our roster of social media influencers.5
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"