Behind all those posts you see on social media is an influencer who’s put in a ton of effort to make you double-tap. It’s a career that involves endless hours of keeping up with the latest trends, curating engaging content, collaborating with other influencers, and handling business inquiries to grow their following. If you’re a social media influencer and find that you need more hours in your day just to get it all done—while still maintaining that mythical work-life balance everyone dreams about—then what you need is an influencer manager.
Continue reading to learn more about how and why you should be turning to influencer management to back you up!
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So, what exactly does an influencer manager do?
With influencer management, you will have a reliable team that works hard to ensure the success of your influencer marketing strategies and campaigns.
They are experts in the field of influencer marketing and have mastered the entire campaign process. From looking for the right influencers for brands to content ideation and strategy execution, influencer managers will play a vital role in boosting the brand image of both the influencer and the brands they work with.
Succeeding at being an influencer involves meticulous planning on top of creating click-worthy content. Being able to juggle every aspect of this job is tough – in fact, behind some of the biggest social media personalities is a team of experts who helped them achieve their popularity. One example would be influencer Jillian Harris, who achieved online stardom thanks to her talent, hard work, and her innovative “Team Jilly.”
Influencer managers have extensive connections with various brands in the industry. When you team up with them, you become a part of that elite circle. Their business contacts will be a key factor in helping you acquire more partnerships and collaborations.
With influencer management, you can rest assured that there’s someone actively on the lookout for your next projects. They can also help you plan relevant content by monitoring current trends. This will free up some time in your schedule so you can focus on what you do best — creating awesome content.
Having a manager as a social media influencer results in more efficiency and productivity in several aspects of the career. These are some of the key benefits that come along with influencer management:
It’s not enough to just have a team that can manage your influencer career, you need someone who can help you reach your full potential. Just like how you’re searching for a skilled management team, these experts also sift through talents carefully to decide who’s worth representing.
Whether you’re a micro or macro influencer, you have to ensure your platform offers your audience unique content that’s valuable and stands out from the rest. Creating quality content will lead to quality brand deals and sponsorships. Remember, it’s not always about the number of followers you have—quality content can upstage a large follower count any day.
Once you’ve built a presentable resume and media kit it’s time to look for the perfect influencer manager. Your next step is to send out your applications to the most relevant agencies. These are some of the game-changing agencies you might consider applying to:
Every influencer management agency has a different style of roster. Some focus on fashion, beauty, moms, BIPOC women, and more. Aligning your brand with an agency that’s the best fit for you will help you find the right management quickly.
You might find that recommendations from other influencers will come in handy too! At this point, it’s all about opening as many doors as possible. Getting your name out there starts when you consider all the opportunities available to you – and sometimes, you’ll find that opportunities will come knocking on your door. Additionally, influencer management teams often reach out to social media influencers they feel would be a perfect addition to their roster.
Before picking up that pen and signing with an influencer management team, there’s a lot that social media influencers need to take into consideration. Here are a few questions that the right management will be able to answer for you:
The Influence Agency has the largest roster of influencers, celebrities, and athletes in North America. While we do not manage influencers, if what you’re looking for is a team that can help you book projects instead of direct representation, then we’ve got you covered! Our database has personalities from various influencer categories like fashion, beauty, lifestyle, travel, fitness, foodies, athletes, moms, automotive, interior design, and more!
No matter what your niche is, we can connect you with the biggest brands for promotions and endorsements—without the need of a manager.
We’d love to work with you! Click here to join our roster of social media influencers.15