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How to Find a Manager as a Social Media Influencer

Kitty Lana Carr
Written By
Kitty Lana Carr
Published On
Jun 04, 2021
An influencer creating video content

Behind all those posts you see on social media is an influencer who’s put in a ton of effort to make you double-tap. It’s a career that involves endless hours of keeping up with the latest trends, curating engaging content, collaborating with other influencers, and handling business inquiries to grow their following. If you’re a social media influencer and find that you need more hours in your day just to get it all done—while still maintaining that mythical work-life balance everyone dreams about—then what you need is an influencer manager.

Continue reading to learn more about how and why you should be turning to influencer management to back you up!

Table of Contents:

An influencer management team working on a campaign

What is Influencer Management?

So, what exactly does an influencer manager do?

With influencer management, you will have a reliable team that works hard to ensure the success of your influencer marketing strategies and campaigns.

They are experts in the field of influencer marketing and have mastered the entire campaign process. From looking for the right influencers for brands to content ideation and strategy execution, influencer managers will play a vital role in boosting the brand image of both the influencer and the brands they work with.

How Can Influencer Management Help Grow Your Platform?

Succeeding at being an influencer involves meticulous planning on top of creating click-worthy content. Being able to juggle every aspect of this job is tough – in fact, behind some of the biggest social media personalities is a team of experts who helped them achieve their popularity. One example would be influencer Jillian Harris, who achieved online stardom thanks to her talent, hard work, and her innovative “Team Jilly.”

Influencer managers have extensive connections with various brands in the industry. When you team up with them, you become a part of that elite circle. Their business contacts will be a key factor in helping you acquire more partnerships and collaborations.

With influencer management, you can rest assured that there’s someone actively on the lookout for your next projects. They can also help you plan relevant content by monitoring current trends. This will free up some time in your schedule so you can focus on what you do best — creating awesome content.

What Are The Benefits of Having an Influencer Manager?

Having a manager as a social media influencer results in more efficiency and productivity in several aspects of the career. These are some of the key benefits that come along with influencer management:

  • In order to grow your platform, a manager will help you plan your content strategy. Aside from your own unique ideas, you’ll have another team behind you ensuring you keep your content fresh and relevant.
  • More ideas result in more content to release. Having a team to manage your content calendar is also a key benefit in helping you stay organized and on top of brand deals.
  • A manager will bring in more promotions and endorsements to your platform. By pitching you to brands, you’ll be able to secure partnerships at a much quicker rate.
  • Influencer management teams are experts in negotiating contracts and terms to ensure you receive the best value for your hard work.
  • A manager will be in charge of taking a close look at the outcome of all your work. They’ll organize the necessary data to create accurate reports which will be vital information when planning future content and brand strategies.
  • Aside from responding to all inquiries and managing communications, you’ll have a team behind you to aid in the decision-making process of all your career-related ventures.

It’s not enough to just have a team that can manage your influencer career, you need someone who can help you reach your full potential. Just like how you’re searching for a skilled management team, these experts also sift through talents carefully to decide who’s worth representing.

Whether you’re a micro or macro influencer, you have to ensure your platform offers your audience unique content that’s valuable and stands out from the rest. Creating quality content will lead to quality brand deals and sponsorships. Remember, it’s not always about the number of followers you have—quality content can upstage a large follower count any day.

Once you’ve built a presentable resume and media kit it’s time to look for the perfect influencer manager. Your next step is to send out your applications to the most relevant agencies. These are some of the game-changing agencies you might consider applying to:

Every influencer management agency has a different style of roster. Some focus on fashion, beauty, moms, BIPOC women, and more. Aligning your brand with an agency that’s the best fit for you will help you find the right management quickly.

You might find that recommendations from other influencers will come in handy too! At this point, it’s all about opening as many doors as possible. Getting your name out there starts when you consider all the opportunities available to you – and sometimes, you’ll find that opportunities will come knocking on your door. Additionally, influencer management teams often reach out to social media influencers they feel would be a perfect addition to their roster.

What Are The Key Considerations When Looking For The Right Influencer Management?

Before picking up that pen and signing with an influencer management team, there’s a lot that social media influencers need to take into consideration. Here are a few questions that the right management will be able to answer for you:

  • What are the influencer manager’s long- and short-term plans that will help you build your brand?
  • What are their strategies that will help you maximize your reach on social media?
  • How many influencers in a similar niche as yours do they represent?
  • Who are the influencers on their roster that have seen more success and growth in their following after signing with them?
  • What percentage will they take from your revenue?

Two beauty influencers filming content

Join The Influence Agency Roster

The Influence Agency has the largest roster of influencers, celebrities, and athletes in North America. While we do not manage influencers, if what you’re looking for is a team that can help you book projects instead of direct representation, then we’ve got you covered! Our database has personalities from various influencer categories like fashion, beauty, lifestyle, travel, fitness, foodies, athletes, moms, automotive, interior design, and more!

No matter what your niche is, we can connect you with the biggest brands for promotions and endorsements—without the need of a manager.

We’d love to work with you! Click here to join our roster of social media influencers.



  • Kitty Lana Carr

    Kitty Lana Carr is an Account Director, Creative Services and specializes in influencer marketing and paid media strategy, and creative direction for branded content. You will find Kitty walking her rescue dog Joy and trying out new food spots in Toronto!

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  • Kitty Lana Carr

    Kitty Lana Carr is an Account Director, Creative Services and specializes in influencer marketing and paid media strategy, and creative direction for branded content. You will find Kitty walking her rescue dog Joy and trying out new food spots in Toronto!

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