Instagram TIA Tiktok Youtube

How To Enhance Your Videography + Free Resources

Eliza Mehr
Written By
Eliza Mehr
Published On
Sep 02, 2020
video editing software

Videography is an essential form of multimedia being produced in an abundance these days. As the capacity to host and share digital content is rapidly expanding, the importance of providing value while making yourself seen increases synchronously. Whether you are creating content as a freelance, or for an agency, your videos matter.

Ready to take your creative projects to new levels? Keep reading to understand the impact that you as a videographer have on the world of digital marketing, and step up your videos with free downloadable resources.

The Value of Your Videos

Demand for professional videos is on the rise as brands and companies continue to integrate it as an integral part of their digital marketing strategy. Video posts do wonders for social media engagement, performing better than any other type of post on Instagram, making them a powerful tool for connecting with an audience. They’re shareable across multiple platforms, easy to understand, and can lead to major ROI. Consumers actually retain 95% of a message presented in a video, versus text; thus, it is essential for key messaging to be conveyed in a visually compelling manner.

social media video

Colour Grading

Similar to photo filters and effects, the same can be applied to video clips through your software’s adjustment panel, or better yet—in the form of LUTS. A LUT is a colour lookup table, which is essentially a preset of colour input values that adjust the lighting of your footage. They create a consistency of appearance, setting a predetermined look and feel that will contribute to the tone of your project. Using LUTSwill also boost your efficiency, as it removes the need to make manual adjustments on each and every clip.

Many creators are known for their distinct editing styles that can be hard to replicate. Thankfully, there are people out there who not only have been able to do so, but have been gracious enough to share. Youtuber Kamran Brown is a colour grading aficionado who has an incredible free LUT pack.

Looking for something more subtle and professional? Check out these free cool-toned LUTS from!

Before and after shot of colour grading


While you’ve probably tested out the transitions that came with your video editor, you’ve also likely realized that most of them are simple and seemingly tacky. What you may not know is that you can install additional transitions through the motion templates folder on your device.

Having innovative transitions in your video helps to build a creative flow. They also add excitement when used appropriately, as engaging bursts will keep your video from being too stagnant and help retain the viewer. However, it is important to ensure that you’re connecting clips together in a way that enhances the storytelling, rather than detracting from it. There are endless possibilities when adding and layering transitions into your projects!

Here are some key transitions that you will find yourself using frequently to liven up your projects:

  1. Smooth zoom transitions are perfect for shots where there are inwards or outwards camera motions, creating the effect that it’s moving right into the next clip. This transition is available free here for Adobe Premiere, and here for Final Cut Pro X.
  2. Pan motion transitions are great for adding camera movement, making the connection between clips look more dynamic. This transition is available free here for Adobe Premiere, and here for Final Cut Pro X.
  3. Luma fade transitions are useful for when there is high contrast between the lights and the darks in shots, dissolving the clips into each other in various styles. This transition is available free here for Adobe Premiere, and here for Final Cut Pro X.

Sound Design

Visuals aren’t the only component that make up a video. Sound design is part of the sensory experience, adding an additional element that takes your projects to new dimensions and helps stimulate the viewer. When audio and visuals synch together, it creates a satisfying feeling of coherence and completeness, tying everything together.

Both music, and sound effects aid in the storytelling process of your vision. Next time you have a shot of an inanimate object that would make a noise in real life, try layering that sound over your background track. Or, if you have a video where people are talking, add an instrumental at a reduced volume and watch the impact it makes!

Unfortunately, almost all popular music is copyrighted these days. However, this Youtube channel provides hundreds of songs that you might not know, but it is 100% free for your personal or professional use. ZapSplat is also a great website to utilize, with a comprehensive library of any sound effect you may need.

Take Your Videos to the Next Level

What are you waiting for? Add these free resources to your video editing toolbox and transform your projects into stunning videos that your clients will adore. Make your mark on the video realm today!

If you’re looking for professional videography services, we’ve got you covered! Our team of expert digital marketers knows what it takes to create videos that stand out. Contact us today to find out how we can work together to take your video advertising to the next level.


  • Eliza Mehr is a Multimedia Coordinator at the influence agency, with a strong passion for digital marketing, content creation, and all things social media.

Share this


  • Eliza Mehr is a Multimedia Coordinator at the influence agency, with a strong passion for digital marketing, content creation, and all things social media.

Read more from Creative


Stay up to date with the latest marketing, social media tips, guides and news.


Read what our clients have to say

Universal Music

"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."

Fraser MacKenzie -
U Music

Plan International

"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"

Nicki Lamont -
Plan International


"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"

Distorted Lens -

The Rosé Picnic

"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"

Adam Julian Mahgoub -
Rosé Picnic

Exodus Festival Las Vegas

"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."

Kassandra Nunes -
Exodus Festival Las Vegas

Mel Inspired

"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"

Mel Inspired -


Connect With Us!

    The Influence Agency: Influencer Marketing Toronto