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Videography is an essential form of multimedia being produced in an abundance these days. As the capacity to host and share digital content is rapidly expanding, the importance of providing value while making yourself seen increases synchronously. Whether you are creating content as a freelance, or for an agency, your videos matter.
Ready to take your creative projects to new levels? Keep reading to understand the impact that you as a videographer have on the world of digital marketing, and step up your videos with free downloadable resources.
Demand for professional videos is on the rise as brands and companies continue to integrate it as an integral part of their digital marketing strategy. Video posts do wonders for social media engagement, performing better than any other type of post on Instagram, making them a powerful tool for connecting with an audience. They’re shareable across multiple platforms, easy to understand, and can lead to major ROI. Consumers actually retain 95% of a message presented in a video, versus text; thus, it is essential for key messaging to be conveyed in a visually compelling manner.
Similar to photo filters and effects, the same can be applied to video clips through your software’s adjustment panel, or better yet—in the form of LUTS. A LUT is a colour lookup table, which is essentially a preset of colour input values that adjust the lighting of your footage. They create a consistency of appearance, setting a predetermined look and feel that will contribute to the tone of your project. Using LUTSwill also boost your efficiency, as it removes the need to make manual adjustments on each and every clip.
Many creators are known for their distinct editing styles that can be hard to replicate. Thankfully, there are people out there who not only have been able to do so, but have been gracious enough to share. Youtuber Kamran Brown is a colour grading aficionado who has an incredible free LUT pack.
Looking for something more subtle and professional? Check out these free cool-toned LUTS from Lutify.me!
While you’ve probably tested out the transitions that came with your video editor, you’ve also likely realized that most of them are simple and seemingly tacky. What you may not know is that you can install additional transitions through the motion templates folder on your device.
Having innovative transitions in your video helps to build a creative flow. They also add excitement when used appropriately, as engaging bursts will keep your video from being too stagnant and help retain the viewer. However, it is important to ensure that you’re connecting clips together in a way that enhances the storytelling, rather than detracting from it. There are endless possibilities when adding and layering transitions into your projects!
Here are some key transitions that you will find yourself using frequently to liven up your projects:
Visuals aren’t the only component that make up a video. Sound design is part of the sensory experience, adding an additional element that takes your projects to new dimensions and helps stimulate the viewer. When audio and visuals synch together, it creates a satisfying feeling of coherence and completeness, tying everything together.
Both music, and sound effects aid in the storytelling process of your vision. Next time you have a shot of an inanimate object that would make a noise in real life, try layering that sound over your background track. Or, if you have a video where people are talking, add an instrumental at a reduced volume and watch the impact it makes!
Unfortunately, almost all popular music is copyrighted these days. However, this Youtube channel provides hundreds of songs that you might not know, but it is 100% free for your personal or professional use. ZapSplat is also a great website to utilize, with a comprehensive library of any sound effect you may need.
What are you waiting for? Add these free resources to your video editing toolbox and transform your projects into stunning videos that your clients will adore. Make your mark on the video realm today!
If you’re looking for professional videography services, we’ve got you covered! Our team of expert digital marketers knows what it takes to create videos that stand out. Contact us today to find out how we can work together to take your video advertising to the next level.
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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