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20 Cleaning Influencers to Follow on CleanTok

Brittni Grier
Written By
Brittni Grier
Published On
Dec 06, 2023
Close up of a cleaning influencer wiping down a coffee table

A clean house may be a sign of a disorderly life, but at least our home is spotless, right? 

The great thing about TikTok is that it has something for everyone. Some use TikTok to watch people eat corn off a rotating drill bit, while many people use it to partake in viral dance challenges. However, if cleaning and organizing is more your speed, then allow us to introduce you to CleanTok—and 20 cleaning influencers in this scene

     1. Lori | @nowitsclean

When it comes to eliminating grime, grease, and dust in those hard-to-reach places, Lori leaves no stone unturned. Deep cleaning isn’t exactly fun all the time, but given how Lori turns a simple oven scrub into an ASMR session, we actually see hear the bright side of it all. 

Remember, it isn’t clean unless Lori says @nowitsclean

@nowitsclean Clean my Kitchen with Me. As long as I have the right mindset, a game plan, the time, and my @getdotti Super Scrubber cleaning my kitchen is a breeze. I’ve been using Dotti to clean my kitchen and bathroom lately and I love its chic ergonomic design. It’s made of food-grade silicone and lasts as long as 6 regular sponges. Did I mention it comes in 3 cute colours too? It’s Odour-free, Antibacterial, and I pop it in the dishwasher and now it’s clean. #DottiPartner #cleanwithme #cleantok #asmr ♬ original sound – Lori

     2. Demi | @sparklingwithdemi

When Demi cleans something, it literally sparkles. That’s how you know something is genuinely clean, right?

This Cleantok queen is known for her aesthetically pleasing feed that makes daily chores look like little luxuries. She possesses laser beam focus and an unparalleled cleaning method that thrives on effectiveness more than just “scrubbing.”

We dare you not to get hooked on her laundry supply refill series!

@sparklingwithdemi Summertime refill 😌 these scents together are gonna be so good! #sparklingwithdemi #cleaning #refill #asmr #satisfying #restock #organization #cleanwithme #foryou #cleantok #fyp ♬ original sound – Sparkling With Demi

     3. Kim | @organizingspacesbykim

Some people are so busy with work, school, and social life that they can’t find the time to organize their surroundings. Others just don’t have a knack for neatly stacking the spice canisters in the cupboards without causing culinary chaos. 

The good news is that professional organizer Kim can lend a hand! We recommend watching her garage organization reel first. 

@organizingspacesbykimIt’s GARAGE ORGANIZATION SEASON! Does your garage need an OSBK makeover? 💁🏽‍♀️ If you book now through October YOU get 1️⃣5️⃣% off our services! Whooo hoooo! Message me to get started! ⚡️PS I rarely do this so you MUST take advantage of this SWEET deal⚡️♬ original sound – OrganizingSpacesbyKim

     4. Jessica Haizman | @jessicahaizman

A follow for Jessica Haizman means a follow for pristinely organized fridges, sustainable storage, and spotless toddler bathrooms. 

Oh, and the occasional sweater haul that we love

@jessicahaizman ✨ Follow for more mom life, cleaning & organizing. #momlife #firsttimemom #newmom #cleaningcalendar #grocerydelivery #cleaninghacksyouneedtoknow #cleanhome #groceryshopping #mealpreps #momsofinstagram #momlife #cleaningschedule #stressfreeliving #homemaker #simple #simpleliving #cleaningdaily #dailycleaning #weeklycleaning #monthlycleaning #stressfreeliving #baby #nontoxiccleaning #toxicfree #toxicfreeliving #cleanhomewithkids #mealprep #mealplan #mealplanning ♬ original sound – Jessica Haizman

     5. Melissa Maker | @cleanmyspace

Melissa Maker first made it as a famous cleaning expert on YouTube. 

Known for her relatable cleaning tips (read: cleaning hacks for fellow lazies), this content creator is a mean cleaning machine! She makes cleaning so easy that even the most inexperienced of us can happily pick up a rag and a bucket of soapy water. 

@cleanmyspace This song is THE cleaning theme song. #cleantok #CleanGlassCooktop #SparklingStove #CooktopCleaning #KitchenMaintenance #GlassCooktopCare #StoveShine #CooktopHacks #CleanKitchen #ShinyStoveTop #EcoFriendlyClean #NoMoreStains #StoveTopMagic #GleamingCooktop #DIYCleaning #SpotlessCooktop #HomeCleaning #KitchenHacks #CleanHome #CookingLove #TikTokCleaningTips ♬ original sound – MORE ENERGY 😎

     6. Azure MacCannell | @livecomposed

Azure MacCannell has over 728,000 people watching her clean gutters, heat filters, dryer vents, and barbecue grills among other things that require a deep clean.

This neat freak (that’s a compliment, by the way) provides clear instructions and visual cues to help us regular people become cleaning influencers, too!

@livecomposed Some things you should clean this fall #fallcleanup #deepcleaningvideos #homemaintenance #springcleaning #cleaningmotivation ♬ Love You So – The King Khan & BBQ Show

     7. Rab | @cleanwithrab

Rab holds the title of TikTok’s “Cleaning Daddy.” 

Demonstrating the notion that cleaning is a life skill and not a gender role, he will inspire guys all over the world to step up their cleanliness game. Follow him to unravel the secrets to the best cleaning products and how to use them.

@cleanwithrab Every little helps this time of year 🎅🏼 @Cleanipedia #cleantokawards #cif #cleantok #fyp #cleaning #kitchen #cleaningtiktok #cleanwithme ♬ Ain’t No Mountain High Enough – Freischwimmer

     8. Charlee | @buildandcreatehome

Did someone say DIY projects? Charlee sure did!

As far as cleaning influencers on TikTok are concerned, this Cleantok maven is a 10. Aside from doing regular spring cleaning, she also specializes in DIY woodworking projects. 

@buildandcreatehome Cleaning my 16-year-old daughter’s bedroom. ❤️ #cleanwithme #cleaningmotivation #teenbedroomdecor #levelupbootcamp #tiktokpartner ♬ original sound – buildandcreatehome

     9. Brandon Pleshek | @cleanthatup

How many times did your mother tell you to “clean that up” during your childhood?

Those of us with messy rooms can relate—if only we had a magic spell to clean things up in a snap, right? Well, Brandon Pleshek, also known as @cleanthatup, takes your cleaning nightmares to the TikTok-sphere to offer helpful tips and hacks. 

It may not be magic, but it’s the second-best thing. From rubbing scuffs off of purses to getting the floors spotless, this cleaning professional can make it shine! 

@cleanthatup Quick tip to check if your floors are really cleaning affer washing them. #cleantok #howto #cleaningtips #cleaning #cleaningmotivation #floorcleaning ♬ original sound – Clean That Up!

     10. Vanesa Amaro | @vanesamaro91

Vanesa Amaro‘s 5.6 million-strong following puts her high up in the CleanTok rankings. As one of the leading cleaning influencers in TikTok land, she has a handle on how to effectively clean glass stoves, dishwashers, and bathroom fans. 

Also, hello, colour-coordinated microfibre towels! 

@vanesamaro91 Are your microfiber towels color coordinated? If not, you should!!!! #clean #microfiber #cleantok #organize #organization #trending #organization #viral #tips ♬ Bejeweled – Taylor Swift

     11. Cary | @pairswellwithwhine

This mama of four is a superhuman. Cary takes care of the little ones, keeps the house sparkly clean, and vlogs about it on TikTok. Her cleaning methods revolve around working smarter, not harder—we can get behind that!

@pairswellwithwhine DO YOU PREFER WASHABLE RUGS? THESE ARE STAIN RESISTANT AND NON SKID 🤗 ALSO, THAT SELF CLEANING TINECO IS LIFE!!! • • • • • • • #walmart #washable #washablerugs #betterhomesandgardens #lifehack #cleanTok #clean #organize #viral #mom #cleargenius #share #like #selfcare #parati #trending #momsoftiktok #momsofinstagram #tiktok #reel #follow #love #tip #video #instagood #explore #explorepage #instaclean #tips #cleaning @Walmart Creator @Walmart @Better Homes & Gardens ♬ Sixty Second Commercial 1 by Michael Reynolds – malcolm

     12. Ashley Dixon | @alexanderreneedesign

Ashley Dixon‘s TikTok feed is what neat freak dreams are made of. Anyone who desperately needs hacks on how to organize drawers, medicine cabinets, and refrigerators should definitely tap the follow button.

When you’re all done cleaning, wind down by watching her DIY a basement countertop or assemble a gorgeous indoor s’mores board and fire pit. 

@alexanderreneedesign DIY BASEMENT BAR PT.3 Making your own countertops can save you a ton. These butcher block countertops are relatively easy to do and save $$$ money while looking nice #diytok #diytiktok #diytiktoktutorial #diywithme #diycouple #countertops #countertopsdiy #diybasementmakeover #diybasementbar #basementbar #homedepot #girlswithtools ♬ original sound – DIY | Decor | OrganizingTiktok

     13. Nessa | @cleanwithnessa

Some of us like to clean for the…well, cleanliness. On the other hand, others like to clean for the ASMR. Hygiene, organization, and ASMR; it’s all here with Nessa

@cleanwithnessa Deep clean my fridge with me to help save energy 🙌🏽😍 head over to @Origin Energy blog to learn more about how keeping your appliances clean can help reduce your energy usage #clean #cleaning #cleantok #cleanwithme #fridgeclean #satisfying #deepclean #ad #paidpartnership ♬ original sound – Nessa 🌸

     14. Ileana | @morethancleaning

Ileana is a wife, mother, and Cleantok royalty. Oh, and if you’re bilingual, you’ll love that she re-uploads most of her content in Español. She really does deliver more than cleaning with her awesome lifestyle content. 

@morethancleaning Things i clean that maybe orhers may not notice… #deepcleaning #cleaninghacks #cleaningtiktok #cleantok ♬ Funny – Gold-Tiger

     15. Allison @allisonscleanin

Who’s cleanin’? Well, Allison is, of course!  

All cleaning influencers on TikTok have their signature charm, and Allison’s is her playfulness. She cleans corners of kitchen countertops with—wait for it—her ex’s toothbrush. 

@allisonscleanin Send em in baybee! 100% satisfaction guaranteed! #cleaningtips #cleaninghacks #cleaningtiktok #cleaninglady #procleaner ♬ original sound – Allisonscleanin – Cleantok

     16. Gabie Vineault | @cleaningwithgabie

Watching Gabie Vineault‘s content is one of the most soothing things for the soul, especially when she features her adorable kids! This steam-cleaner-wielding queen cleans, organizes, nurtures, and crushes mom life all at once.

@cleaningwithgabie The Steam Cleaner is Available in my Amazon Store ☺️💙 #steamcleaner #cleantok #satisfying #satisfyingvideo #cleaninggadget #cleaningwithgabie #CapCut ♬ Hanging Tree Mashup by Gabriel Wittner – gabriel wittner

     17. @neatlydesigned

If you are simmering in the messy chaos that you call home and need just a little nudge in the right direction, @neatlydesigned will inspire you to get organized! 

@neatlydesignedA recent oantry project using more of my OXO favorites!♬ original sound – Neatly Designed

   18. Teresa Caruso | @teresalauracaruso

There’s nothing quite like a good before-and-after video to inspire your very own cleaning adventures. Tessa Caruso doesn’t just know how to clean a sink; she also knows how to organize underneath it, too! 

@teresalauracaruso Let’s organize under the kitchen sink 🤍 #organized #asmrsounds #homeorganization #organizedhome #neutralaesthetic #underthesinkorganization #scrubdaddy #organizingtiktok ♬ original sound – Teresa Caruso

     19. Kayleen Kelly | @kayleenkellyorganize

Decluttering can be therapeutic for both your mind and body. 

Kayleen Kelly is one of the most popular cleaning influencers on TikTok, with nearly 800k followers on her page. There’s no denying this Cleantok boss produces content that is sure to make any clean freak proud.  

@kayleenkellyorganize Learn How to Declutter & Organize Your Entire Home: Check out the Declutter Kits on my page! #Organizing #organization #organizingtips #declutter #decluttering #decluttertips #professionalorganizer #denverorganizer #jacksonvilleorganizer #core4method ♬ original sound – Kayleen Kelly Home Organizing

     20. Sam Pregenzer | @thesimplyorganized

Do you want to watch someone conquer the challenge of organizing pantries and closets? Or perhaps, you always wanted to unravel the mystery of how to properly clean your Airpods? 

Sam Pregenzer, face behind the Cleantok account, @thesimplyorganized, has you covered!

@thesimplyorganized Back to new and ready for music, podcasts or pretending I’m on a phone call 😆 #introvert Tool is linked in my amazon storefront or on like to know it! #simplyorganized #organizingtiktok #cleantok #techorganization ♬ Borderline – Tame Impala

Build a Spotless Marketing Strategy With Cleaning Influencers 

These 20 CleanTok stars are sure to scrub your feed clean of boring content—give them a follow and soak in the good vibes! However, if you’re wondering how to leverage them for your brand then you’ve come to the right place. 

The Influence Agency is your one-stop shop for all things influencer marketing. We’ll connect you with some of the biggest personalities in the business and help you design a winning strategy to get the results you deserve. It’s what we do. 

Give us a call to upgrade your marketing flair!



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