TIA Tiktok

Behind the Gram: Asian and Pacific Islander Heritage Month

Jess Copeland
Written By
Jess Copeland
Published On
May 27, 2021
Meghan Yuri-Young, Didier Young, Jennifer Lau, and Maxim Kim

In honour of Asian American and Pacific Islander (AAPI) Heritage Month, The Influence Agency’s Executive Producer, Brigitte Truong, interviews four prominent influencers and creators within the AAPI community for TIA’s latest edition of Behind the Gram. In this four-part series, Meghan Yuri-Young, Didier Young, Jennifer Lau, and Maxim Kim share their views on AAPI Heritage Month and the heightened awareness around discrimination of the greater Asian community with the #StopAsianHate movement. 

Let’s see what they have to say!

Episode 1: Meghan Yuri Young

“I’m 34, but look 24. I love style, but hate materialism. I adore animals, but eat meat. I run, but hardly stretch. I’m awkward, period. In the end, aren’t we all walking contradictions trying to make sense of the world? I try to do that through experiences and meaningful connections, words, and images.”

A proud half Korean, half Sri Lankan, Meghan Yuri Young (@meghanyuriyoung) is devoting Asian Heritage Month to education — what it means to her and the significance of it, and learning about her own heritage.  

“Some of my favourite books — I’m a big reader — that are written by Asian authors are Little Fires Everywhere [by Celeste Ng], Trick Mirror by Jia Tolentino, and White Ivy by Susie Yang.”

To learn more about Meghan see her full episode here.

Episode 2: Didier Young

Didier Young (@didieryhc) is of Chinese descent, raised in Africa and the proud owner of a french name. How does one stumble into such an odd ethnic makeup one may ask? One cannot say for sure but a couple of decades ago (the exact number shall not be disclosed), Mr. Didier made his grand entrance into this world on the beautiful island of Mauritius.

Didier shares his thoughts on the history of his heritage, honouring the generations before him as a way of moving forward. 

“Asian Heritage Month is a celebration of a culture that I grew up in, a celebration of our history, our cultures, our cuisine, our triumphs and our shortcomings.”

Check out Didier’s full episode here.

Episode 3: Jennifer Lau

Jennifer Lau (@itsjenniferlau) loves to run, cannot stomach a meal without hot sauce, uses Snap filters to express her emotions, and is the owner of a grandiose Hello Kitty collection. She is also a highly accomplished Personal Trainer and Holistic Nutritionist with 10 years of experience in the fitness and health industry. Her passion to empower women has led her to become a leader in female training.

In this episode, Jennifer discusses her sense of pride around her Asian heritage and using this month as an opportunity to celebrate, learn, and really connect to her heritage. Jennifer also shares some of her favourite Asian Entrepreneurs. 

I have a great support system so having conversations with my friends, including Meghan [Yuri Young], we have conversation constantly about how we can support each other, what we can do for the community, how we can show up for each other and then really being able to give ourselves that space to step back if we don’t feel like we have the energy to show up that day.”

Check out Jennifer’s full episode here.

Episode 4: Maxim Kim

Maxim Kim (@maximusvook) is a Videographer at TIA, Content Creator, Video Strategist, and a Model. 

Our final episode of this month’s Behind the Gram series features Maxim Kim where he discusses the rich history behind Asian heritage, respect for his elders, as well as the deep sense of anger he felt with the rise in Asian hate.

“We can all respectively honour Asian Heritage Month at home by looking into Asian rich history and learning their philosophies, their culture. I feel like everybody can learn something, it’s inclusive for everybody, not just written for Asian culture specifically.”

Check out Maxim’s episode here

 

Thank you so much Meghan, Didier, Jennifer, and Maxim for sharing your experiences and allowing us to celebrate Asian and Pacific Islander Heritage Month with you. We are humbled by your openness and eagerness to share more of your culture with us. 

What did you think of this month’s series? Sound off in the comments below!

ABOUT THE AUTHOR

  • Jess Copeland is the Brand Director at TIA and has over a decade of Brand Marketing experience. She moonlights as Mom to 2 boys and a husky; loves black coffee, red wine and early morning workouts. She has no spare time. You can follow her at @latestybjess

1
Share this

ABOUT THE AUTHOR

  • Jess Copeland is the Brand Director at TIA and has over a decade of Brand Marketing experience. She moonlights as Mom to 2 boys and a husky; loves black coffee, red wine and early morning workouts. She has no spare time. You can follow her at @latestybjess



Read more from Community


SUBSCRIBE TO OUR NEWSLETTER

Stay up to date with the latest marketing, social media tips, guides and news.



EXPLORE BY TOPICS

Read what our clients have to say

Universal Music

"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."

Fraser MacKenzie -
U Music

Plan International

"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"

Nicki Lamont -
Plan International

Distorted

"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"

Distorted Lens -
@distorted.lens

The Rosé Picnic

"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"

Adam Julian Mahgoub -
Rosé Picnic

Exodus Festival Las Vegas

"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."

Kassandra Nunes -
Exodus Festival Las Vegas

Mel Inspired

"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"

Mel Inspired -
@melhwang

map
Icon

Connect With Us!

    Icon
    The Influence Agency: Influencer Marketing Toronto