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Amazon Influencer Marketing: A Step-by-Step Guide for Amazon Sellers

Elijah-Blue Vieau
Written By
Elijah-Blue Vieau
Published On
Nov 01, 2022
An Amazon influencer talking about products to her followers

As noisy as it is, it can’t be denied that social media is one of the most powerful cultural forces today. And with the rise of influencers, it has become a commercial force, too.

Influencers are individuals with a large number of social media followers. They are considered experts in their fields, making them reliable sources of information for their followers. They are different from traditional celebrities because they are more accessible to their followers and share a strong personal connection.

That means their word has a potent influence on their followers.

If you’re an Amazon seller, that’s something you can use to your advantage—thanks to the Amazon Influencer Program, a marketing channel for influencers.

For Amazon sellers, partnering with influencers is one way to get their products and brands out there to consumers they wouldn’t otherwise be able to reach.

If this concept is new to you, I’m here to help. In this guide, I’ll show you what Amazon influencer marketing is all about and how it can help your business.

I’ll also discuss the steps you need to take to use influencer marketing to your advantage.

Let’s get started.

What Is Amazon Influencer Marketing?

Amazon influencer marketing is a channel where sellers collaborate with Amazon influencers to push their products. Through this program, content creators apply to be Amazon influencers.

Once approved, they get their own storefront that features their recommended products. Each time a product in their storefront gets sold, they get a commission. The principle is the same as good old TV commercials, where a brand gets a renowned and widely-trusted person to endorse their product.

Similarly, Amazon sellers can approach influencers and ask them to recommend their products to their followers.

How Can Amazon Influencer Marketing Help Sellers?

Amazon influencer marketing is one of the most efficient tools for sellers to build brand awareness and drive sales to their listings.

Here are the ways this strategy benefits businesses:

It Drives Traffic to Your Site

External traffic is an area often neglected when selling on Amazon. But using multi-channel strategies should be a priority if you want to keep your sales from stagnating.

Creating a presence on other platforms like Google, YouTube, and social media might take more time and effort, but the upside is that it expands your reach and drives traffic to your Amazon store.

This is where influencer marketing comes in.

Amazon sellers can take leverage the following influencers have built and get their brand seen by a whole new audience. Plus, it’s a form of evergreen marketing. Unlike ad campaigns that run for a limited time, an influencer promotion lives on long after you’ve turned off your ads on social media platforms. Thus, it goes on working for you well after the active period, much like a well-placed investment.

It Improves Search Engine Rankings

The beauty of driving external traffic to Amazon is that it caters to the Amazon algorithm, which prioritizes brands that drive external traffic to the website. This ramps up your chances of ranking high on Amazon shoppers’ search results.

It Boosts Your Brand’s Trustworthiness

Another benefit of influencer marketing for Amazon sellers is that it gives your brand instant social proof. When influencers make recommendations, their followers listen, and their trust gets transferred to your product. And as any savvy seller knows, trust ratings play a huge role in enticing customers to buy a product.

An Amazon influencer promoting a product to his followers

How to Get Started With Amazon Influencer Marketing

Are you ready for your products and brand to go viral? Read the steps below to get started with this innovative marketing strategy.

Solidify Your Seller Reputation

The first step is to ensure your seller reputation is stellar. Of course, this is something you should always be doing anyway, but it becomes even more crucial when you’re collaborating with an influencer.

Influencers got to where they are by building a good reputation themselves. Thus, they wouldn’t want to risk that by promoting a less-than-excellent product. Before approaching an influencer, make sure you have a positive reputation and great customer reviews.

Research Relevant Influencers

The influencers you should be approaching are the ones that fit your product best.

For instance, if you’re selling makeup, your best partner would be a popular makeup artist with a reputation that resonates with you. That way, you’ll get your brand in front of your target audience—the people your products really matter to.

Remember to check whether the influencer already has an Amazon page. Since they are already part of the Amazon system, it would be easier to pitch and work with them on promotions.

Fortunately, Amazon makes it easy to do that with its Amazon Live page. You can also explore #Amazon hashtags on Instagram and Tiktok. These will lead you to creators you can collaborate with. Or, you can look at your own followers. You might not know it, but an influencer could already be following you.

Get in Touch and Make a Pitch

Once you’ve picked your influencer, it’s time to reach out. Pitch your product and focus on how it benefits them. You may offer free products as an incentive. That way, they get a freebie that they can actually try out and talk about honestly.

For the truly high-profile influencer, you might have to shell out extra for payment, which can be a wise investment if they really have a strong, persuasive voice and a large following.

However, it’s best to work with influencers who genuinely like your product. These types would be more able to provide authentic reviews that customers can trust.

Someone scrolling through an Instagram feed on their phone

Start Leveraging Influencer Marketing for Amazon Now

Because of the influx of businesses in the online scene and the noise it all creates, selling in digital spaces has become increasingly challenging in recent years. Brands nowadays have to compete with tens of thousands of other brands, and it can be exhausting to think of ways to stand out.

Influencer marketing might just be the push your product needs to stand out amidst the noise. Because consumers already trust an influencer’s opinion, they are more likely to be swayed and make purchase decisions quickly. It can help you reach your target audience, boost brand awareness, and, ultimately, improve your profit margin.

Here at The Influence Agency, we consistently succeed at helping brands create stand-out influencer marketing campaigns. Get in touch with us to get started today!

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Author

  • Elijah-Blue Vieau

    Elijah-Blue Vieau is the Director of Digital Marketing at TIA. Outside of digital, he's an unknown multi-instrumentalist, dedicated hugger, and tree climber.

    View all posts
Share this

Author

  • Elijah-Blue Vieau

    Elijah-Blue Vieau is the Director of Digital Marketing at TIA. Outside of digital, he's an unknown multi-instrumentalist, dedicated hugger, and tree climber.

    View all posts


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