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As noisy as it is, it can’t be denied that social media is one of the most powerful cultural forces today. And with the rise of influencers, it has become a commercial force, too.
Influencers are individuals with a large number of social media followers. They are considered experts in their fields, making them reliable sources of information for their followers. They are different from traditional celebrities because they are more accessible to their followers and share a strong personal connection.
That means their word has a potent influence on their followers.
If you’re an Amazon seller, that’s something you can use to your advantage—thanks to the Amazon Influencer Program, a marketing channel for influencers.
For Amazon sellers, partnering with influencers is one way to get their products and brands out there to consumers they wouldn’t otherwise be able to reach.
If this concept is new to you, I’m here to help. In this guide, I’ll show you what Amazon influencer marketing is all about and how it can help your business.
I’ll also discuss the steps you need to take to use influencer marketing to your advantage.
Let’s get started.
Amazon influencer marketing is a channel where sellers collaborate with Amazon influencers to push their products. Through this program, content creators apply to be Amazon influencers.
Once approved, they get their own storefront that features their recommended products. Each time a product in their storefront gets sold, they get a commission. The principle is the same as good old TV commercials, where a brand gets a renowned and widely-trusted person to endorse their product.
Similarly, Amazon sellers can approach influencers and ask them to recommend their products to their followers.
Amazon influencer marketing is one of the most efficient tools for sellers to build brand awareness and drive sales to their listings.
Here are the ways this strategy benefits businesses:
External traffic is an area often neglected when selling on Amazon. But using multi-channel strategies should be a priority if you want to keep your sales from stagnating.
Creating a presence on other platforms like Google, YouTube, and social media might take more time and effort, but the upside is that it expands your reach and drives traffic to your Amazon store.
This is where influencer marketing comes in.
Amazon sellers can take leverage the following influencers have built and get their brand seen by a whole new audience. Plus, it’s a form of evergreen marketing. Unlike ad campaigns that run for a limited time, an influencer promotion lives on long after you’ve turned off your ads on social media platforms. Thus, it goes on working for you well after the active period, much like a well-placed investment.
The beauty of driving external traffic to Amazon is that it caters to the Amazon algorithm, which prioritizes brands that drive external traffic to the website. This ramps up your chances of ranking high on Amazon shoppers’ search results.
Another benefit of influencer marketing for Amazon sellers is that it gives your brand instant social proof. When influencers make recommendations, their followers listen, and their trust gets transferred to your product. And as any savvy seller knows, trust ratings play a huge role in enticing customers to buy a product.
Are you ready for your products and brand to go viral? Read the steps below to get started with this innovative marketing strategy.
The first step is to ensure your seller reputation is stellar. Of course, this is something you should always be doing anyway, but it becomes even more crucial when you’re collaborating with an influencer.
Influencers got to where they are by building a good reputation themselves. Thus, they wouldn’t want to risk that by promoting a less-than-excellent product. Before approaching an influencer, make sure you have a positive reputation and great customer reviews.
The influencers you should be approaching are the ones that fit your product best.
For instance, if you’re selling makeup, your best partner would be a popular makeup artist with a reputation that resonates with you. That way, you’ll get your brand in front of your target audience—the people your products really matter to.
Remember to check whether the influencer already has an Amazon page. Since they are already part of the Amazon system, it would be easier to pitch and work with them on promotions.
Fortunately, Amazon makes it easy to do that with its Amazon Live page. You can also explore #Amazon hashtags on Instagram and Tiktok. These will lead you to creators you can collaborate with. Or, you can look at your own followers. You might not know it, but an influencer could already be following you.
Once you’ve picked your influencer, it’s time to reach out. Pitch your product and focus on how it benefits them. You may offer free products as an incentive. That way, they get a freebie that they can actually try out and talk about honestly.
For the truly high-profile influencer, you might have to shell out extra for payment, which can be a wise investment if they really have a strong, persuasive voice and a large following.
However, it’s best to work with influencers who genuinely like your product. These types would be more able to provide authentic reviews that customers can trust.
Because of the influx of businesses in the online scene and the noise it all creates, selling in digital spaces has become increasingly challenging in recent years. Brands nowadays have to compete with tens of thousands of other brands, and it can be exhausting to think of ways to stand out.
Influencer marketing might just be the push your product needs to stand out amidst the noise. Because consumers already trust an influencer’s opinion, they are more likely to be swayed and make purchase decisions quickly. It can help you reach your target audience, boost brand awareness, and, ultimately, improve your profit margin.
Here at The Influence Agency, we consistently succeed at helping brands create stand-out influencer marketing campaigns. Get in touch with us to get started today!
Influencer Marketing | 6 min read
Influencer Marketing | 7 min read
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Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
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In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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