Search engines are the ultimate battleground of digital marketing. They’re the place consumers go to find you. So if your brand isn’t on top of the search engine results pages (SERPs), do you even exist?
Visibility, traffic, and leads are all at stake. In 2025, will your SEO strategies keep you on top of search rankings? Check out these SEO trends and learn how to outrank competitors this 2025!
Search intent is personal and highly influenced by preferences, past searches, location, and even timing. But historically, ranking factors operated on a relatively narrow set of metrics, largely ignoring user behavior.
Search engine optimization trends will change that. The year 2025 will see search engines use machine learning and user behavior to deliver more contextual, intuitive, and relevant results. AI-powered search engine algorithms, like Google’s BERT and MUM, will increasingly prioritize personalized content. And high user engagement will override traditional SEO metrics.
For marketers, this means we have to optimize for AI comprehension and user interaction. Success depends on understanding user intent and delivering high-quality content tailored to different segments.
Fast, responsive, and visually engaging websites will be all the rage in 2025. With Google’s ongoing focus on Core Web Vitals and page experience, all bets on the future of SEO are on user experience (UX).
Traditional SEO practices like extensive alt text and strict title tag optimization are no longer the main ranking factors to watch out for. AI is now good enough to understand content and images with minimal input from SEO professionals. So, instead, UX will be the decisive factor in determining the site’s rankings.
Users don’t want clunky interfaces—88% won’t return to a site after one bad experience. With Google tracking engagement metrics like click-through rates (CTR) and time on page, SEO strategies need to double down on optimizing for user satisfaction. We no longer need to get users on the site, we need to get them to stay.
There are 5.35 billion internet users worldwide. Guess how many of them use English? If you guess the majority, you’d be correct—but only because, currently, English is still the most used language online.
The truth is, most internet users aren’t native English speakers, and many more don’t know English. As internet access expands globally, more people from emerging markets with diverse languages are jumping online.
Now imagine trying to capture people from Mexico, Malaysia, or India with just English content. That’s why SEO trends in 2025 will be about translation and localization. If you want to stay competitive in these growing markets, strategize for local languages, search engines, and culturally relevant keywords. Think global, act local.
Expertise, Authoritativeness, and Trustworthiness (E-A-T) are the longstanding standards used to evaluate web content. In 2022, Google added Experience to the list (making it Double E-A-T). In 2025, SEO and content marketing trends will expand this framework further to include aspects like ethical content creation, fact-checking, and transparency.
Search engines will look at how brands create content, not just what they create. This means SEOs need to focus on building and maintaining a robust reputation. The goal? Become the go-to source in your field. Forget just climbing rankings—aim to build a loyal community around your brand’s expertise.
Win hearts with real stories and on-the-ground insights. Every click, scroll, and interaction should serve the user’s needs and deliver value.
Brand trust will be the new SEO currency, especially for backlinks. As search engines refine their algorithms, high-quality backlinks will be the gold standard. This will drive SEO trends toward more off-page strategies, like securing AI-driven ad placements, building a more robust online brand presence, and executing strategic link-building campaigns.
Effective link-building strategies will focus on cultivating authoritative links through passive linking and relationship-led methods, such as guest posts, partnerships, and digital PR (public relations). One way to secure high-quality placements from bloggers, industry leaders, and journalists is to create original, compelling content (exclusive research reports, industry surveys, or in-depth case studies) to use as outreach. The goal is to become so authoritative that others naturally link to you.
Let’s talk about AI and the future of SEO. Latest SEO trends have made organic search even more of a mystery, with AI and dynamic results (think of Google’s Search Generative Experience) taking hold of the SERP. Zero-click searches continue to rise, while search traffic falls by up to 25% as users get answers directly from the SERP.
Clicking through to a website? Only if you capture user attention. SEO professionals must optimize for the new “prime real estate” of the SERP—featured snippets, knowledge panels, “People Also Ask” boxes, and other AI-powered features. Establishing topical authority and making your brand a trusted source will be the key to maintaining visibility.
Trends in SEO will look different in the coming years, as search engines gear up to integrate more sophisticated multimodal search options. Consumers already blend text, image, video, and voice in their search queries, and engines are poised to accommodate these evolving search behaviors.
By 2025, all “future of SEO” talks will be on optimizing for multiple content formats. Getting their share of organic traffic will mean delivering a content strategy that’s accessible and engaging across all formats.
More than 4 billion devices now work on AI-powered voice assistants, and 97% of mobile users rely on these AI-powered tools. Visual and voice searches aren’t going away anytime soon.
The only way is up, and for SEOs, this means optimizing with a renewed focus on conversational and context-aware content. SEO strategies must now account for longer, natural language voice searches.
We also recommend ensuring visual content is properly indexed and easily searchable. Brands that can seamlessly integrate these SEO trends into their content and user experiences will reap the rewards of enhanced visibility and engagement.
SEO trends in 2025 will be about localization. While traditional on-page optimization will remain relevant, the emphasis will be on off-page strategies. Backlinks from reputable, geographically relevant websites will be the name of the game, as brands invest more resources into building a strong off-site presence.
Digital hyperlocal targeting will also gain traction. Expect businesses to use granular location data to deliver highly personalized content and offers to consumers in specific neighborhoods or even individual streets. The goal will be to effectively reach and engage your target audience within their communities.
As privacy regulations tighten worldwide, search engines will demand a more privacy-first approach from SEO professionals. Trends in SEO will require data-driven strategies combined with transparent practices and anonymized data use.
SEO teams will need to keep a strict eye on search algorithms and their updates. Brands will need to respond to ranking fluctuations with agility and data-driven decision-making. Be prepared to make swift, informed adjustments—initial drops may be temporary as search engines refine their algorithms.
The race to the top of search results is more competitive than ever. Brands need to capitalize on the latest innovations and SEO trends to succeed.
The Influence Agency is an award-winning digital marketing agency with the expertise and cutting-edge strategies to elevate your search rankings, build brand awareness, and generate more conversions. No guesswork here—just a proven track record of clients soaring at the top of the SERPs.
We’re the SEO A-team you need for 2025 and beyond. Contact us today to get a quote!
SEO | 5 min read
SEO | 4 min read
SEO | 5 min read
SEO | 5 min read
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
