In today’s ever-changing digital landscape, search engine optimization (SEO) proficiency has become more crucial than ever. It is critical in driving organic traffic to your site and helps you cultivate a strong digital presence for your business.
However, with SEO trends seemingly always changing at a rapid pace, it can be difficult to understand what works and what doesn’t. Here’s the thing: you can’t afford to fall behind if you want to maintain your visibility on search engines.
To help prepare you and your business for what’s ahead, we’re going to dive into 10 SEO trends we expect to dominate digital marketing in 2024 and beyond! These trends are poised to revolutionize how websites rank, how users search, and ultimately, how businesses succeed in the highly competitive online sphere.
Mobile users have increased over the past few years thanks to smartphone companies regularly releasing better-performing and higher-quality phone models. As a result, mobile devices have become the primary method for accessing information online.
To stay on top of SEO trends in 2024, websites should focus on mobile-first indexing, which is what ranks their web pages at the top of a search results page. Essentially, mobile-first indexing means that Google will prioritize the mobile version of a website—rather than the desktop site—to determine its ranking on its results page.
Your mobile site therefore needs to rock to stay competitive in this digital environment. As a business, focus on creating a seamless, user-friendly website with faster loading speeds and an intuitive reader experience.
Expertise, Authority, and Trustworthiness (E-A-T) will remain key factors in determining your website’s rankings as Google continues to prioritize quality content that establishes itself as a credible source of information. Therefore, businesses must create content that demonstrates their expertise, authority, and trustworthiness in a given niche.
Citing credible sources properly in your content, sharing relevant and up-to-date information, using good grammar, and maintaining a professional appearance are just some of the ways you can establish stronger E-A-T signals to increase traffic to your site.
Targeting specifically suggested keywords widens your audience reach, which will then increase your brand awareness and enhance your digital presence. We expect to see a whole lot of specific keyword optimization in 2024.
Through proper keyword research, you can produce timely content that appeals to your target audience. When users search for precise terms related to a product, service, or topic, they are often at a point in their buyer’s journey where they are seeking detailed information or are ready to make a decision. Making sure your content is optimized for these specific search queries will help your website rank higher.
That said, this SEO strategy also comes with its unique challenges—there’s no telling how long relevant keywords will stay trending. This impacts the traffic driven to your website and, consequently, its rankings on search engine results pages.
The digital marketing sphere has seen a gradual shift into accepting AI and other machine-based tools in writing content. While AI-generated content continues to gain positive public interest, Google will maintain its commitment to crack down on AI content—particularly those of low quality—and still prioritize human-generated content.
This means you still need an awesome content strategy. If you just let AI do all the work, you can expect Google to rightfully reject your content. You’re better off using AI to help streamline your processes rather than write for you!
Diving further into AI and its relationship with the SEO industry, the former is starting to become an important aspect of search engines. Why? For its ability to interpret and understand user search intent. This is a huge development.
AI-powered algorithms can quickly adapt to evolving search patterns, user intent, and content preferences, providing a seamless and enhanced user experience. Therefore, businesses should look to optimize their content for AI analysis. This means refining blog content creation to become more personalized by maximizing keyword research and analyzing current trends in search queries. Doing so can help improve algorithms and overall authority in your niche—refer back to our point on E-A-T!
Producing high-quality content that’s optimized for your target audience will set you apart from competitors in 2024. Bad content will never rank on search results pages, but great long-form content will always rank in Google’s top ten results.
While word count isn’t always the deciding factor in how Google determines a page’s ranking, long-form content typically contains compelling elements that make high-ranking pages. Simply put, having longer content creates more opportunities for:
When brainstorming your SEO strategy for next year, focus on upping your content quality by being informative, authoritative, and well-researched!
For those unfamiliar with the term, a search engine results page (SERP) has featured snippets that provide a concise summary of a search query. Position zero refers to the featured snippet typically found below paid results and above any organic search result.
It can appear in the form of a paragraph, a list, a video, or otherwise, and is usually the content that stands out the most in landing pages. Google grants this coveted spot to the page it deems as the most concise and valuable. Your content must be clear and answer search queries directly if you want to land position zero!
Video content is extremely popular due to its engaging features, making it a preferred method for consuming information as quickly as possible. So, ensure you’re maximizing visibility by focusing on video SEO techniques.
Much like traditional SEO, optimizing videos will improve your site’s ranking. One technique is using video sitemaps, which are files that feed search engines with information about the videos found on your website. They allow you to add specific information—such as languages available and content categories—to better target users with specific search intent.
User experience has always been a vital aspect of SEO and will continue to remain a priority in 2024. This is because Google measures your website’s speed, responsiveness, and visual stability in determining how high you rank in its search results pages.
Having success in this area means building an intuitive website that’s mobile-user-friendly and with faster loading times. If you do this, you’re more likely to be prioritized by Google as it appreciates you delivering exceptional user satisfaction.
The SEO world has shifted away from just trying to fulfill requirements to rank in Google to trying to understand a user’s search intent, behaviour, and context.
Semantic search is a search engine’s attempt to produce accurate SERP results by analyzing search intent and the context behind it. It takes into account how a user would speak, incorporating words and phrases in different ways and tones. In short, semantic search interprets search results through natural language processing (NLP).
Google voice search assistants, Alexa, and Siri are all AI that heavily rely on NLP. Therefore, it’s crucial to align your SEO strategy with how your audience will search queries. Invest in keyword intent mapping to better understand search intent and publish content that displays expertise and authority online.
There you have it: 10 SEO trends sure to dominate in 2024. However, knowing them is one thing—applying these SEO strategies to your content is another.
The Influence Agency is your go-to place for SEO strategy that works. Our experts stay on top of trends to ensure your high-quality ranks on search engines, ultimately helping your business build brand awareness and generate more conversions.
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