By now, we’ve all seen the headlines, the tweets, and the memes. ALL the memes.
It’s curious to wonder how we’d be handling COVID-19 on a global scale without the advent of social media. Sure, television sets would come in handy, so too would radios. I mean that’s how people stayed informed during world wars and catastrophic disasters throughout history, right?
But in this current landscape — smack dab in the middle of a global pandemic that affects us all — it’s hard to deny the positive impact that social media has had in keeping us all looped in and connected in real time.
Since the World Health Organization declared the Coronavirus as a global health emergency in January 2020, people from around the world have shared their first-hand accounts. News outlets have reported up to the minute information around the clock. And accessible stories from foreign news outlets have given us all a holistic picture of the crisis, all in the palm of our hands.
By March 12th, Hootsuite Insights reported 12 million Twitter mentions with the word “coronavirus” in the United States alone. That was also the day, Tom Hanks announced his and Rita Wilson’s diagnosis on his Instagram Page. That was the same day, the NBA’s suspended season was acknowledged on just about every platform.
View this post on Instagram
And that was the day the severity of COVID-19 became much more clear.
But what isn’t clear is how long this will last, and what the total impact will be. What we do know is that social distancing, non-essential travel, and maintaining great hygiene makes a huge difference. And staying up to date and informed with the latest news from the Government of Canada and the World Health Organization may be one of the best ways to influence your life and those around you in the most positive and productive ways as we head into another day.2
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"