As we’ve seen in the past year, it’s important to remain proactive versus reactive when it comes to sustaining and growing our businesses. As the remote workforce continues to evolve, entrepreneurs leading businesses of any size are encouraged to tap into the advancements of cloud-based solutions to stay flexible and efficient, no matter the geographical location.
In this blog recap of our latest Moments of Influence episode sponsored by Plooto, we take a look at how cloud-based tools are changing businesses today.
Before we get into how it influences our professional lives today, we have to ask ourselves, what is the cloud? Well, simply put, the cloud refers to data centers over the internet that allows us to store and access data and programs instead of having to depend on the limited hard drive on our computers and phones. So think of that conference you just listened to, the feel-good playlist that helps you stay motivated through the workday, or the apps you rely on to work anywhere at your favourite location — those are all powered and stored on the cloud.
The cloud allows users to access their digital tools wherever and whenever, helping businesses be more flexible and efficient with their operations and workflow without spending more on a more extensive infrastructure or support staff.
Public usage of cloud-based software has exploded in the last couple of years, and we’ve also seen a rapid increase in cloud-based tools — some of which have been ingrained in our digital footprint like Google Docs, Spreadsheets, Hootsuite, and Asana.
Let’s take a look at how cloud-based tools are changing businesses today.
Our ways of working are becoming more fluid. As the work from home culture continues to evolve, business owners need to consider the full potential of cloud-based tools that will allow employees to streamline their workflow while gaining access to company resources on demand.
As referenced in a recent Forbes article, the cloud is “the backbone of remote work,” and supportive applications are aplenty. Basecamp and Slack have become leading team collaboration software solutions that help teams manage projects and communicate with each other and clients no matter the geographical location.
According to PWC, in Canada alone, 59% of employees are now working remotely, with only one in five wanting to go back to a workplace full-time in the future. Quite an amazing statistic, because none of this would be possible without the cloud, as it powers the technology required to work remotely.
When it comes to the most successful cloud solutions in the past year, we’d be remiss to leave out the redundancy of physical cheques, and the innovations to accounts receivable and payable.
Automating your finances for accounts payable and receivable has become a necessary tool for the modern workplace. From payments to contractors and vendors — to financial reports, accounting integration, and visibility into finances — these processes were historically manual and time-consuming, but the cloud has fundamentally changed these tasks.
As a leading financial automation tool, Plooto, allows businesses of all sizes to streamline cash management activities from their network. On their easy to navigate program, companies can:
Finally, when it comes to budgets, businesses of any size understand the value of cost savings, and minimizing cost is one of the significant benefits of cloud-based tools. According to a study by Rackspace Technology, out of 1300 cloud-based companies surveyed, 88% experienced savings, with 56% seeing an increase in profits.
Cloud-based tools allow users to cut out the acquisition and maintenance of hardware and the long time associated with installation and upkeep, which would enable employees to increase their productivity and relocate their efforts elsewhere. Moreover, most cloud-based tools offer a pay-as-you-go model with a cancel any time option, reducing any financial risk and allowing businesses with small budgets to manage their workflow off the bat.
In our technological world, efficiency and reliability are of the utmost importance, especially as we continue to work from home — and as we see evolutions in how we communicate, collaborate, and innovate, it’s crucial we stay up to date with the advancements in cloud technology for solutions that will help us save money, and spend more time on priority tasks.
Let us know in the comments below how cloud-based technology is changing the way your business operates. We’d love to hear from you!
6
Tips & Tools | 3 min read
Tips & Tools | 6 min read
Tips & Tools | 3 min read
Tips & Tools | 6 min read
Tips & Tools | 5 min read
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2023 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
