When the phone rings at The Influence Agency, one of the top digital marketing agencies in North America—what’s the usual sitch that needs a fix?
My name is John, Account Director, Digital Marketing at The Influence Agency. I started at the agency on March 2nd, 2021. I quickly discovered that the breadth of services the agency offers truly makes it, by definition, a full-service agency. From website design and development to social media management; I had a lot of homework to do to ensure I was well versed in every service the agency offered in order to deliver excellent customer service.
Little did I know, my learning window would be slammed shut just 10 days after its opening. The date on which I started would eventually be coined the calm before the COVID-19 storm, and the future began to look bleak for both large and small businesses.
A large operational component of the agency’s core nature was the phones. Daily we’d receive calls from existing clients, fellow marketers seeking industry expertise, and prospects seeking digital marketing help to propel their business forward. While in the office, those who were in closest proximity to the phone at the time of ringing would take on the responsibility of answering and helping out the caller. But with the office shut down, the office line would soon be forwarded to different individuals on the different days of the week to ensure every caller got the help they deserved.
At a time when businesses were forced to close their physical doors and looked to open their digital ones wide open, the responsibility of answering and assisting the many callers became a top priority at the agency.
If I were to map out the diversity of questions and requests I personally received on my day to answer calls across a baseball field, some would be a line drive down the middle while others would be so left-field.
Here are my most commonly asked questions answering the phone at a digital marketing agency during a pandemic:
That blue badge is much like a seal of approval that your online presence is valued by the masses. So it’s clear why our clients want it pinned to their Instagram pages.
No matter what industry you’re in, you want to catch the eye and earn the trust of your target market—and more often than not, that little blue check does the trick.
Get verified on Instagram using these seven simple steps.
In 2021, the global influencer marketing industry skyrocketed to a value of 13.8 billion in the US.
As one of the trailblazers in the influencer marketing scene, “Can you help me become an influencer?” was a question we were faced with often.
Joining our roster is one of the smartest ways for social media personalities to gain the opportunity to partner with some of the biggest brands in the world as they create quality content for their followers.
Any business that plans to keep up in this digital era will need an e-commerce website at some point. Our Shopify web development services are the perfect solution for that. Shopify is a platform that’s easy to use and features excellent customer service, reliable payment gateways, and integrated shipping options.
No matter what industry you’re in, aiming for a strong online presence is necessary. What better way to achieve that than by partnering with a top digital marketing agency?
Whether it’s Instagram advertising, custom brand photography, or blog content creation,
The Influence Agency can help build a strong foundation that every new company needs.
One thing’s for sure: picking up that phone to call The Influence Agency is always a good idea.
With expertise in every facet of the digital marketing world, our clients can rest assured that they’ve called the right team.
And hey, maybe it’s time for you to pick up that phone and see how a business becomes better when you team up with The Influence Agency.
Contact us to learn more.
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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