A recent survey from Venngage yielded some interesting insights on the importance of visuals for marketers. Among the findings:
Fortunately, recent advancements in artificial intelligence (AI) are starting to democratize access to quality social media visuals. New AI-powered tools can help brands create high-quality visuals (images and videos) efficiently without having to invest in expensive software. These tools can improve the quality of existing images, automate parts of design processes, and even generate custom graphics from a simple text prompt.
In this article, let’s look at five such tools to learn about their features and how they can help you create stellar social media visuals that earn your audience’s attention and leave a lasting impression.
DALL-E is a language-based generative model that can create original digital images from textual descriptions. It is capable of creating unique and complex images with various objects, textures, and compositions, making it a powerful tool for your social media team.
To get started, all you need to do is provide a concise description of your social media visual requirement. Within seconds, the AI-powered tool will generate numerous images for you to choose from.
Here is an example of an image generated from the prompt “An astronaut riding a horse in photorealistic style”:
Apart from saving a lot of time and effort, DALL-E creates original and complex visuals based on your brand’s objectives and your audience’s interests, enabling you to stand out from the crowd.
Pricing: It depends on the number of images you generate and the resolution you generate them in. For instance, a 1024 x 1024 image will cost you $0.02 per image and a 256 x 256 image will cost you $0.016 per image.
Facetune is an AI-powered photo editing application that allows users to edit and enhance their selfies and portraits on mobile devices. It can refine your snaps to remove blemishes, whiten teeth, smoothen skin, and other enhancements.
You can use Facetune’s AI-powered features to change the patterns on your clothing and the colours of your makeup, to really let your creativity run wild in post-production. Furthermore, the AI Avatars feature allows you to upload photos, and then the generative AI creates your lookalike in different visual styles and situations.
Ultimately, Facetune helps you maintain a visually appealing brand image by enhancing your team’s images within seconds. It also saves you resources that would have been spent on professional photo editing services and expensive equipment to create such high-quality images.
Pricing: Facetune is available in a free version with a lot of image editing tools. The premium version costs $4.99 per month.
Let’s Enhance is an AI-based tool that enhances and upscales the quality of digital media within seconds by improving its resolution. The tool uses machine learning to analyze and optimize images and videos, resulting in enhanced visuals with improved colour, contrast, and sharpness.
To get started, upload your images or videos to the platform, select the desired level of enhancement, and wait as the tool automatically applies AI-powered algorithms to deliver you the upscaled creative.
Let’s Enhance offers a range of enhancement options, from basic colour correction to high-level image restoration, and it can be used to improve the quality of images captured on low-quality cameras or in bad lighting conditions.
These functionalities are particularly useful when you want to showcase user-generated content (UGC), which is often of poor quality.
Pricing: The free plan gives you 10 credits upon signing up which allows you to process 10 images. The premium plans start from $9/month that offer 100 credits/month.
Steve.ai’s patented AI technology helps social media content teams create various kinds of videos from text within minutes. The text-to-video tool allows users to create videos in four easy steps:
Apart from videos, you can also create music and animations depending on the taste of your audience. Steve.ai also provides lots of creatives such as images, icons, graphics, sounds, animated characters, and sample scripts to help you hit the ground running.
Pricing: The least expensive plan, for $20 per month, allows you to create and download up to five videos.
remove.bg is an AI-powered online tool that helps users quickly and easily remove the background of an image and change it into a solid colour or a different image altogether without the need for specialized skills or full image editing software.
There is only one step for using remove.bg — upload your image. The tool will then automatically show you the image with the removed background and suggest designs to enhance it further.
Your team can use remove.bg to enhance all kinds of social media images, regardless of their format, by removing and improving their backgrounds. Whether it is an image of your product or a headshot, you can count on remove.bg to get high-quality images.
Pricing: The most economical plan is priced at $39 per month, which allows you to process 200 images.
Social media visuals play an essential role in carving a unique identity for your brand and gaining the attention of your audience. But, creating these visuals for various platforms consistently requires a lot of time and effort, something that small businesses can’t easily afford.
Fortunately, your team can use five AI-powered tools — DALL-E, Facetune, Let’s Enhance, Steve.ai, and remove.bg to create visuals (both photos and videos) from scratch and edit them to improve their quality within minutes.
Oliver Thyra is the head SaaS copywriter and content strategist at Your Marketing Digest. His intense passion for marketing and his engineering background has made him a guy who understands how to sell software subscriptions with words. In his free time, Oliver enjoys quality time with his pets (he has 4 golden retrievers!).
4
Tips & Tools | 3 min read
Tips & Tools | 6 min read
Tips & Tools | 3 min read
Tips & Tools | 6 min read
Creative | 5 min read
Stay up to date with the latest marketing, social media tips, guides and news.
If you have any questions or concerns, please contact us
© 2023 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
