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7 Eco-Friendly Brands to Follow

Jess Copeland
Written By
Jess Copeland
Published On
Apr 22, 2022
A flatlay of eco conscious products

According to the World Meteorological Organization, 2022 is expected to become the 8th hottest year on record. In the last 8 years in a row, global temperatures have exceeded 1.0°C above pre-industrial levels.  With the fashion, beauty and CPG industries largely complicit in the rise of greenhouse gas emissions and landfill waste, we thought we’d round-up a list of brands and companies that are doing their part to help keep our planet a little more green. 

In honour of Earth Day, let’s take a look at 7 eco-conscious and eco-friendly brands to follow:

1. Reformation

You can’t have a list of eco-friendly companies and not include this fashion brand. Carbon neutral since 2015 with a lofty goal of becoming climate positive by 2025, Reformation created a program called RefScale to track its environmental footprint. The brand has also partnered with the non-profit organization Climate Neutral to gain certification as proof of its commitment to the environment.


Since its founding in 2006, this footwear brand has been rooted in corporate social responsibility. First, with its One for One business model, where the company gives one pair of shoes to kids in developing countries for every pair sold. Since 2018, the company has been B-Corp certified and 100% of its packaging is sourced from sustainably managed forests and are made with at least 80% of recycled materials. Now the brand is focused on reducing waste and energy use and plans to expand the use of 100% sustainable cotton by 2025.

3. Staples

The office supplies retailer has long had a responsible recycling program allowing customers to bring in their unwanted electronics, rechargeable batteries and ink cartridges. The retailer’s full-service print shop uses 50% post-consumer recycled paper but customers can also request 100% recycled paper and double-sided copies/printing as well. Looking to purchase green-friendly products? Staples has set up a sustainability center, allowing consumers to shop for eco-friendly products by category, just look for their Eco-ID logo which identifies a product as eco-friendly.

4. UpCircle Beauty

This skincare brand takes upcycling to a whole new level by creating face and body scrubs and soaps out of repurposed coffee grounds and previously brewed tea and spices from artisan coffee shops. This all-natural, vegan and cruelty-free brand also uses 100% recyclable packaging. 

5. Elate Beauty

This Canadian-based brand offers a large range of sustainable make-up products that are good for you and the planet. All of their make-up including eye, face and lip products are cruelty-free, vegan and non-toxic made with 90% organic and 100% fair trade ingredients. The has recently focused on adopting a zero-waste policy with reusable bamboo packaging that can easily be refilled. They also offset their emissions with Bullfrog Power.

6. Napoleon

The fireplace, barbecue, and heating/cooling manufacturer has a goal of increasing their portfolio of sustainable products by 250% as of 2025. Currently, they offer a range of electric fireplaces and BBQs and provide heating/ cooling solutions that are easy to use, yet more environmentally friendly with features like pilot on-demand, high-efficiency gas furnaces and fireplace heat management systems. The company is committed to reducing waste and has swapped out plastic and styrofoam in their packaging for recycled plastic and cardboard.

7. Lululemon

Earlier this month, the Athleisure mega brand, announced it was officially launching the Lululemon Like New trade-in and resale program across Canada and the US following a successful test pilot program in select markets last year. Customers can bring in their gently-used gear to any Lululemon store and will receive store credit for a future purchase. Customers can then shop from the Like-New collection, giving these garments a second chance to sweat.  

Much like the melting polar ice caps, this list really is just the tip of an iceberg. What are some of your favourite sustainable and eco-friendly products or brands? Sound off in the comments below!


  • Jess Copeland is the Brand Director at TIA and has over a decade of Brand Marketing experience. She moonlights as Mom to 2 boys and a husky; loves black coffee, red wine and early morning workouts. She has no spare time. You can follow her at @latestybjess

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  • Jess Copeland is the Brand Director at TIA and has over a decade of Brand Marketing experience. She moonlights as Mom to 2 boys and a husky; loves black coffee, red wine and early morning workouts. She has no spare time. You can follow her at @latestybjess

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