How we boosted Spirit Of York’s Instagram following by 224%

As the leading Toronto-based distiller of premium spirits, Spirit of York makes it possible for all Canadians to get instant access to superior products right at home — a novelty that deserves to be the talk of the town. At The Influence Agency, we knew we could take the home-grown brand to all new heights through experiential marketing, public relations, website design, and custom photography and videography. So we did just that — and boosted their Instagram follower growth by a staggering 224%.

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About

Spirit Of York

Located in Toronto’s historic Distillery District, Spirit of York is committed to crafting Canada’s best tasting spirits. Using the finest locally-sourced rye and water from the Canadian Shield, the spirits are truly an authentic Ontarian product — from grain to glass.

Spirit of York fuses time-honoured distillation techniques with modern processes, to deliver a superior quality with a taste of the unexpected. Their goal is to remind all Canadians that we are capable of creating great quality products right here at home.

Canada’s Best Tasting Spirits - The Influence Agency

Experiential Marketing - The Influence Agency

Their goals

Spirit of York was looking to increase brand awareness as the leading Toronto-based distiller of premium spirits, which include vodka, gin, whisky, and aquavit. Their goal was to reach a larger audience, support sales at LCBO locations, and position their distillery as the number one destination for tours, tastings, and private events.

Distiller Of Premium Spirits - The Influence Agency

Reach A Larger Audience - The Influence Agency

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