How we turned the Rosé Picnic into a sold-out event

The Rosé Picnic

The Rosé Picnic is Canada’s largest premium festival and picnic dedicated to the trendiest wine in the world. Join over 12,000 of Toronto’s finest in a sea of pink and white and experience brand activations for the most perfect Instagram worthy selfies, delicious snacks and beverages, picnic fare curated by celebrity chef Mark McEwan, as well as the opportunity to enjoy an exclusive VIP experience with your besties. Relax throughout the beautiful grounds, and rosé the day away at Canada’s hottest day party!

Their goals

The Rosé Picnic wanted to make their 2019 Picnic and Festival their biggest year yet. They were aiming to drive ticket sales and increase brand awareness, so we put together a digital marketing campaign to encourage attendance through social media management, email marketing, paid social advertising, as well as content marketing. These components worked in collaboration with each other in order to create anticipation and excitement surrounding the annual event that can’t be missed.