Powering up XP Sports with gaming creators and Twitch streamers

When XP Sports reached out to help grow their brand awareness, our team knew right away that the power and influence that gaming creators and Twitch streamers would be the exact solution they were looking for. The go-to energy solution for the competitive gaming community combined forces with Toronto’s leading digital marketing agency, resulting in phenomenal campaign results that hit the mark.

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About

XP Sports

XP Sports is a revolutionary new energy brand, targeting the unique needs of esports athletes and gamers so that they can be best in competition. Their products will rise to any occasion, keeping players locked in without feeling jittery or burning out. XP Sports is slated to be the go-to energy booster for gamers across the globe, with other crash-inducing energy drink brands unable to compete.

Esports Athletes And Gamers - The Influence Agency

The problem

Gaming is exhilarating, but when you’ve been staring at a computer screen for a bit too long, it can also be exhausting. As a result, gamers can lose out both on-screen and in real life; as their mental focus, eye health, and overall energy levels take a critical hit. Competitive gamers and esports athletes need razor sharp precision when split-second decisions can oftentimes be the difference between winning or losing a match.

XP Sports positions its products as the go-to energy solution for those who want to recharge their batteries and take their gaming experience to the next level.

While it may sound like the ultimate dream for gamers everywhere, XP Sports needed help with developing more brand awareness within the gaming industry. This prompted them to reach out to our team to help spread the word and channel this energy to the right audience.

Total campaign results

If the question is finding the most authentic way to reach a gaming-specific audience, then twitch is the answer. this is the number one platform wherein gaming creators focus their time and effort before anywhere else. aside from being the perfect place to engage audiences organically, brands can utilize twitch clips (branded, lifestyle, or gaming-centric content) in all of their other marketing efforts. as long as all the paid and digital usage agreements are in place, you’re good to go. most creators are established on instagram and are aware of their worth, but haven’t quite grasped the power that their twitch channels hold. as a result, they tend to underprice themselves on this specific platform. twitch is often seen as a mystery to large prominent brands, but there’s no enigma too puzzling for the influence agency to decode in order to integrate with target audiences in the most authentic way possible. it’s these types of streaming platforms that open new doors for optimized brand awareness.

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