Empowering Hannahpad with impactful digital strategies

Hannahpad

Hannahpad is the leading reusable cloth menstrual pad in Canada. Their goal is to provide high-quality products that are healthy for women and the planet for a comfortable menstruation journey. Each reusable, compostable pad is made from certified organic cotton, has a lifespan of several years, and is safe from toxic chemicals.

Their goals

Hannahpad was looking to educate people about the benefits of reusable cloth menstrual pads, create an open dialogue about menstruation amongst women and women who had recently given birth, and ultimately encourage consumers to make the switch that is better for both their body and the environment.

By increasing brand awareness, Hannahpad wanted to show users the numerous benefits of their products, but also illustrate how they are the leading reusable cloth menstrual pad in Canada. Through their digital marketing efforts, Hannahpad aimed to inform consumers of the health, environmental, and economic benefits of making the switch to reusable pads.

Our approach

Influencer Marketing
At first, an influencer marketing program was developed in order to build awareness around Hannahpad’s line of reusable cloth menstrual pads. Numerous mom, lifestyle, and eco-conscious influencers who aligned closely with the Hannahpad brand and values were sourced to increase Hannahpad’s visibility in the Canadian space.

They also aided in the education of consumers about the health, environmental and financial benefits of cloth menstrual pads.

Website Design and Development
‍Following the success of their influencer marketing program, we implemented a variety of digital marketing tactics in an effort to increase awareness, support sales, and generate additional web traffic.

This included the development of a new website that featured their full range of sustainable products, their benefits, as well as showcased client testimonials and blogs. Furthermore, an animated explainer video was produced to highlight the benefits of Hannahpad versus other menstrual products and captured how all women can relate to the same experience in a fun, informative, and engaging way.

Social Media: Custom Photography & Videography
‍The social media and content strategy addressed their most frequently asked questions in an effort to educate consumers and create a safe community for women to bond and form relationships as a result of shared experiences.