Transforming APT Med Spa’s online presence during the pandemic

The pandemic was a difficult time for many of our clients with stay-at-home orders in effect and non-essential businesses closed. However, despite these hardships, our work with APT Medical Aesthetics in 2020 and 2021 delivered astronomical results. Involving Google Ads, social media and email marketing, blog production, and a website revamp, read the full case study to see how our winning strategy played out.

EXPERTISE

Social media

TIA case studies

Request a quote

About

APT Med Spa

APT Medical Aesthetics is an award winning skincare clinic based in Oakville, Ontario. They offer the most advanced and comprehensive skincare treatments including Morpheus8, Ulthera, Halo, and Microneedling, to more widely used treatments like Botox, Chemical Peels, and Laser Skin Resurfacing among others. Their uniqueness lies in their understanding of a client’s aesthetic goals and working closely to craft an individualized treatment plan to achieve them! They also specialize in offering the best medigrade skincare and carry brands like ZO®, Neocutis, and Colorescience among others.

Skincare Clinic Based In Oakville - The Influence Agency

Promoting New Treatments - The Influence Agency

Their goals

Initially, in 2020, APT’s goal was to increase brand awareness and sales/lead generation by showcasing the numerous products and services that they offer. APT Med Spa was also looking to educate people about skincare and drive web traffic through their blog posts. As we shifted into 2021, the idea was to focus on promoting their new treatments: Morpheus8, Ulthera, and Halo as well as their range of skincare products.

Sales/lead Generation - The Influence Agency

Total campaign results

Our top organic search queries on Google SERP (Search Engine Results Page) were skincare related keywords like ‘Medical grade skincare Canada’, ‘Zo Skincare steps’, and ‘medical grade skincare’ leading to a 328.57% increase in organic leads.
On Google Ads, ‘virtual consultations’ continues to be our top-performing campaign!
On social media and email marketing, we promoted monthly offers towards skincare which led to a higher engagement & increase of following.
Overall, despite being in a lockdown in the first half of 2021 vs 2020, their website saw an increase in traffic of 61.66% and a 52% increase in overall leads indicating our marketing efforts drove them results.

Request a quote