The goal of Precision SNIPER, a pre-workout/gaming supplement that enhances energy and cognitive performance, was to boost brand awareness in the gaming and athletics community. As a top digital marketing company, The Influence Agency never misses the mark. Learn how we helped Precision Sniper shoot to stardom amongst their target audience.
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Precision SNIPER is a dualpurpose, pre-workout/gaming supplement that provides instant energy, enhances strength & performance, and improves focus & mood. Whether it’s for gaming, training or simply grinding away at work, SNIPER has consumers covered with key ingredients aimed at increasing your energy, focus and cognitive performance. Precision SNIPER is a product of Precision Supplements, a subbrand of Jamieson Vitamins.
The Influence Agency was asked to build awareness in the gaming & athletics community around Precision SNIPER, Precision Supplement’s most distinct product. The goal was to highlight Precision SNIPER’s unique dual functionality for gaming AND training to Canadian males aged 18-34. Through Influencer marketing, Precision hoped to raise awareness of the product to an audience both interested in gaming & living an active lifestyle.
We partnered with 2 NHL gaming influencers during the launch of the “NHL 20” video game to help athletes & gamers #HitYourMark with the help of Precision SNIPER. We introduced the Influencer’s audience to Precision SNIPER and it’s unique value proposition for gaming AND training through an NHL 20 instagram giveaway & natural integration in their NHL 20 & IRL (“in-real-life”) hockey YouTube content. Through natural integration & engaging content, we shared how Precision SNIPER can positively impact the lives of gamers looking to be at peak performance in-game while also living a healthy & active lifestyle.
71K
Organic views
4.5K
Organic engagements
1.36M+
Impressions
630K+
Paid views
99%
Male demographic
84%
18-34 average age reached
$10.85
Average cpm
3.5K+
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