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Aside from the pursuit of a massive Instagram following, influencers are also chasing another goal—that little, blue verified sticker. But what’s so great about this badge, and why does everyone want it? This status symbol adds to your credibility factor, and in turn, a better influencer marketing strategy. Having this verified sign indicates that your account is the authentic presence of a celebrity, public figure, entity, or brand. It builds trustworthiness and brand awareness to help grow your following.
Did we mention that verified accounts get to enjoy special app features too? Because of all the perks that come along with that badge, everyone wants to know how to get verified on Instagram.
Not sure where to start? Follow our seven simple steps to how to get Instagram verified here!
Before you’re verified on Instagram, you need to request verification. Only Instagram can verify your account. When you request to be verified, the social media platform determines several eligibility factors before handing out that blue badge.
First things first, here are the seven simple steps you need to take to request verification:
Take note that submitting an application doesn’t guarantee that you’ll be verified. Even if you’re eligible, Instagram is known to be quite picky about who they give blue badges to. After your application has been reviewed, you’ll receive a notification regarding their verdict. In case it doesn’t get approved, you’re free to apply again after 30 days.
During Instagram’s earlier days, no one really knew how to get verified or what the criteria was. Some celebrities had the blue check, while others didn’t.
It was in 2018 when Instagram rolled out the application process on its platform. Today, anyone can apply for a verified sign. The tricky part is proving that you’re actually badge-worthy. These are some of the factors that Instagram looks at before pinning that badge next to your name.
One of the main purposes of the verified sign is to point people in the right direction when they’re looking for a well-known person or a brand. Having the badge means you’re the real deal and not some impersonator or shady account. Instagram will check if you represent a real person, registered business, or entity.
Just like everything else in life, being unique gets you an awesome amount of perks—and it’s no different on Instagram. The app states that you must be the unique presence of the person or business that the account represents. Instagram only allows one account per person or business to be verified (language-specific accounts are exceptions). In addition, general interest accounts won’t be verified either. Yes, those popular meme accounts won’t be getting that badge of recognition, no matter how badly they deserve it.
Make sure your account is public, as private accounts won’t be verified. Instagram also checks if you’ve filled in your bio, set a profile photo, and uploaded at least one post.
If you’re wondering how to get verified on Instagram, then being notable is one of the biggest factors. You have to make sure you’re well-known enough, or a highly searched-for person, brand, or entity. Being featured in multiple news sources increases your chances of approval. Take note that Instagram doesn’t consider paid or promotional content as sources in the review process.
Remember to follow Instagram’s Terms of Use and Community Guidelines at all times. Being a decent human being online is of utmost importance – and to serve as a verified example that the world could really use right now.
If you use the Instagram search bar, you’ll notice that verified accounts always rank at the top of the search results. Appearing above the rest makes the blue badge a fool-proof SEO tool for increased engagement. There’s clearly no escaping the effects hierarchy, not even on social media.
Verified Instagram users also get to enjoy special features. One of these would be the perk of being able to link a website to the “swipe-up” feature on Instagram stories, whether or not your account has hit the 10,000 follower mark on the app.
When you have the verified sign on Instagram, you are instantly perceived as authentic and trustworthy. That blue check is Instagram’s seal of approval that your online presence is valued and in the public interest – a strong symbol that will resonate with your audience if you’re wanting to up your influencer marketing game.
With these seven simple steps, you’ll never have to wonder how to get verified on Instagram. Prove that you’re worthy with the tips we’ve listed and it’ll only be a matter of time before Instagram bestows that badge of honour upon your profile.
Whether you’re an influencer or a brand, the #TIAteam can help you take your online presence to the next level.
Influencer Marketing | 6 min read
Influencer Marketing | 7 min read
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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