This Year's Judges
Our Panel of Industry Judges
The 10 finalists for each award category are evaluated and hand-selected by a panel of judges. Our 2025 panel is made up of industry experts with vast experiences working in influencer marketing. Find out more about this year’s judges below.
Melissa Ahlstrand
Sam Butcher
Tanya Cruz
Stephanie Palasti
Jackie Tambosso
Judging Criteria
Our panel of judges is made up of professionals from agencies and brands, each representing extensive experience in their respective fields.
Our judges are tasked with evaluating campaigns and influencers based on a variety of criteria, assigning a score from 1 to 5 in each of these categories. To maintain the integrity of the judging process, the panel will not convene as a group. Instead, judges will independently review and score the submitted campaigns online and on their own. This approach is designed to prevent any potential influence and to guarantee that each campaign is evaluated solely on its own merits.
In any cases where there is a conflict of interest with a particular agency or brand, our judges are obligated to abstain from scoring that specific campaign.
