This year's Categories
Influencer Categories
Athlete Influencer of the Year
The Influence Awards Athlete of the Year knows how to play the field and dominate social media as well, inspiring their followers with their dedication. Athlete influencer marketing has evolved beyond just the sports industry, with lifestyle, fashion, food, travel, and gaming brands leveraging professional athletes for their campaigns.
Beauty Influencer of the Year
Beauty content creators attract thousands (and even millions) of followers because of their honest product reviews, recommendations, and tutorials. You can trust beauty influencers for the best advice, whether it’s on what lipstick shade is best for your skin tone, what purple shampoo to use to tone your highlights, and how to achieve the perfect winged eyeliner.
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Business Influencer of the Year
This award acknowledges an individual who has leveraged their personal brand, professional experience, and influence to shape the business landscape, drive innovation, and make a positive impact on their community. They have demonstrated exceptional skills in thought leadership, strategic thinking, and the ability to effectively communicate and engage with their audience.
Changemaker Influencer of the Year
We can spread awareness using social media like wildfire, and social activists have been among the biggest fire starters. With social media being a platform for building common interest around almost any topic of your choice, the Changemaker of the Year stands out because they choose to share meaningful content that aims to make the world a better place.
Comedy Influencer of the Year
We all learned in the last few years that a sense of humour can get us through most anything—and comedy content creators have been at the forefront of making us laugh on social media. Comedy Influencer of the Year celebrates the funniest personalities who never fail to make us smile.
Family Influencer of the Year
Family content creators are regarded as decision-influencers and key advisors within their online communities. By actively sharing their experiences on social media, they’ve built a strong following of other parents who relate to what they have to say, whether it’s regarding the realities of parenthood, the beautiful moments life has to offer, or anything in between.
Fashion Influencer of the Year
A large number of fashion content creators have built large followings who are keenly interested in the brands they represent. We pay close attention to what they wear and how we can incorporate those items into their own wardrobes. They're real people, with real bodies, showing what true style looks like.
Fitness Influencer of the Year
Transparency into daily routines, nutrition, workout plans, exercise techniques, and more makes health and fitness an attainable goal. Their followers trust what These content creators are trusted by their followers because they themselves are tangible proof of what can result from these routines, motivating others to get up and get moving.
Food Influencer of the Year
Typically, foodie influencers are seen as experts in their field; they share recipes, meal plans, product reviews, restaurant critiques, and more. How the food photographs and tastes are important, but so is its ability to tell a story. Foodie influencer marketing excels at appealing to audiences with delicious content that is authentic in its cultural roots and wholesome in its nutritional value.
Gaming Influencer of the Year
Interactive, engaging, and fun to watch, gaming influencers build communities around a common interest. Walkthroughs, commentary, reaction videos, and live streaming games such as Fortnite and Apex Legends help them gain loyal audiences. Likewise, they're considered trustworthy for game reviews and news.
Health & Wellness Influencer of the Year
Influencers in the health and wellness industry are pushing self-care to the top of everyone's priority list. There is a broad spectrum of well-being that encompasses physical, mental, and spiritual health. These influencers inspire their followers to focus on all of these elements through their content.
Interior Designer Influencer of the Year
Whether they’re documenting their home renovations, sharing organizational tips, or teaching us which paint colour palettes work with our design elements, the content interior design influencers create amplifies the beauty of home aesthetics. Their posts make us feel right at home and that’s why we trust what they have to say.
Lifestyle Influencer of the Year
From food, fashion, beauty, fitness, travel, parenting, business and entrepreneurship, music, dance, athletics, and so much more, lifestyle influencer content covers it all! You can pretty much rely on lifestyle influencers to provide tips and recommendations on almost any subject imaginable—and creating aesthetic content while doing so.
Travel Influencer of the Year
By immersing themselves in different cultures, these content creators get to show their audience what the different parts of the world look like from their perspective. For their followers, these authentic experiences have become so much more impactful than the content available in most travel ads, magazines, and brochures.
Up & Coming Influencer of the Year
Highlighting emerging talent, this category celebrates creators who are quickly making an impact. With a fresh perspective and growing influence, the winner of this category is on the path to becoming the next big name in their niche. *Eligible influencers have 5-10K followers on any platform.
Social Platform Categories
Instagrammer of the Year
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This award highlights the Instagrammer who blends authenticity and creativity to create a feed that truly stands out. From stunning visuals to thoughtful captions, their posts spark connection and conversation, inspiring their followers and shaping the Instagram experience with every update.
LinkedIn Thought Leader of the Year
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This award celebrates the professional who uses LinkedIn as more than just a networking site, but as a platform to share valuable insights and spark meaningful discussions. Their posts encourage growth, innovation, and collaboration, positioning them as a trusted voice and a source of inspiration within their industry.
TikToker of the Year
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Short, snappy, and scroll-stopping—this award recognizes the TikTok creator who makes every second count. Their content is fresh, engaging, and highly shareable, keeping audiences coming back for more. From setting trends to creative storytelling, they make TikTok a space where ideas and entertainment collide.
Twitch Streamer of the Year
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This award honors the streamer who turns live content into an interactive experience. Whether gaming, chatting, or sharing unique skills, they create a space where audiences feel welcome and entertained, building genuine connections through consistent engagement and dynamic storytelling.
YouTuber of the Year
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This award honors the YouTuber who brings ideas to life through compelling videos that inform, entertain, and engage. From vlogs that feel like catching up with a friend to helpful tutorials, they consistently produce content that resonates, building a loyal community and setting a standard for creative excellence.
Talent Agency & Management Categories
Boutique Talent Management Agency of the Year
We recognize the importance of the teams behind our favourite social media content creators. Large Agency of the Year is awarded to an organization working primarily in influencer management with 11+ full-time employees. *PR and digital marketing agencies do not qualify.
Large Talent Management Agency of the Year
Even the biggest campaigns can be executed by a small but hardworking team! Boutique Agency of the Year recognizes the hard work and dedication of an influencer management agency with less than 10 full-time employees. *PR and digital marketing agencies do not qualify.
Talent Manager of the Year
A talent manager plays a pivotal role in the success of influencers by serving as a trusted advisor, strategist, and advocate. They possess a deep understanding of the influencer landscape, industry trends, and the unique needs of each influencer they represent. This award honours those who have consistently gone above and beyond to drive the growth and success of their clients.
Frequently Asked Questions
Can I nominate myself?
Yes! You can nominate yourself or another content creator to be considered for this year’s Influence Awards. If you’re a content creator who works with an influencer management agency, you can nominate your team.
When will the 2025 winners be announced?
The winners of the 2025 Influence Awards will be announced in November. Be sure to follow us on social media at @nfluenceagency or subscribe to our newsletter so you don’t miss any important updates regarding this year’s awards.
Who chooses the winners of The Influence Awards?
The winners of The Influence Awards are voted on by YOU—our community and the chosen finalists’ followers! The 10 finalists in each category are hand-selected by a panel of industry experts. Our judges work in all verticals of influencer marketing and are well-versed in what it takes to create standout content on social media. To learn more about our 2025 judges, click here.
What do you win?
Each winner of The Influence Awards has the option to receive a personalized winner package of their choice! Be sure to follow us on our social media channels at @nfluenceagency to find out more.
How do I join The Influence Agency’s roster?
If you’re interested in working with The Influence Agency in any of our upcoming influencer marketing campaigns, you can sign up to join our roster here.