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THE
YEARBOOK

The Influence Agency presents The Yearbook: a record of the biggest and most influential events that took place over the last year. Additionally, in this downloadable document we attempt to answer the question, what does 2022 hold for digital marketing?

Sign up for our newsletter and download our free playbook to discover the top digital trends from 2021 and what's to come in 2022!

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TopicsCovered

SEO & Web Development

  • Pandemic Search Behaviour: Pivots That Will Become Permanent Post-COVID
  • How a Global Pandemic Made Us Rethink Web UX
  • Online Shopping: Increasingly Cashless and More Digital Than Ever
  • 2022 Predictions for Search Engine Optimization

Paid Media

  • Why You Should Be Leveraging Data-Driven Influencer Marketing for Your Next Campaign
  • The Rise of Cookieless Marketing
  • Scaling Business: The Pandemic’s Surprising Effect on Industry Verticals
  • 2022 Predictions for Paid Media

Influencer Marketing

  • The Influencer Wars: Millennials vs. Zoomers
  • How to Nail Your Influencer Marketing Campaign With TikTok
  • Twitch: The Pandemic Platform of Choice
  • 2022 Predictions for Influencer Marketing

Cannabis Marketing

  • Rollin’ With It: Marketing Cannabis on Social Media
  • Best Buds: The Relationship Between SEO and the Cannabis Industry
  • Cannabis and Branded Content Production: Interview With TIA Photographer, Gabby Frank
  • Cannabis Marketing 101: A New Webinar
  • 2022 Predictions for Cannabis Marketing

Content & Creative Media

  • Why Everyone Now Has a Podcast (Including Us!)
  • The Death of Clubhouse
  • 2022 Predictions for Content and Creative Media Marketing

Social Media

  • Social Shopping: Creating the Single App Experience for Consumers
  • Putting Creators First: OnlyFans Reverses Ban On Hosting Sexually Explicit Content
  • The Battle of the Creator Funds
  • A Snapshot in Time: Social Media in 2021 (Infographic)
  • 2022 Predictions for Social Media

A Look Back at The Influence Agency’s Inaugural Influencer Awards

Digital Marketing Transcends Online Spaces

For those working in digital marketing, the responsibility to do better is greater than most industries because we’re the gatekeepers of representation, social feeds, and messaging for some of the most influential brands in the world.

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Yearbook 2022

Who’s It For

Whether you work in digital marketing, own a business, or are simply interested in expanding your understanding of the online sphere, The Yearbook has something for everyone. Gain insights from industry experts on topics ranging from the most recent updates in the Google landscape to Influencers you need to watch out for in the new year.

Get your copy now
Influencers

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Read what our clients have to say

Universal Music

"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."

Fraser MacKenzie -
U Music

Plan International

"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"

Nicki Lamont -
Plan International

Distorted

"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"

Distorted Lens -
@distorted.lens

The Rosé Picnic

"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"

Adam Julian Mahgoub -
Rosé Picnic

Exodus Festival Las Vegas

"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."

Kassandra Nunes -
Exodus Festival Las Vegas

Mel Inspired

"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"

Mel Inspired -
@melhwang

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    The Influence Agency: Influencer Marketing Toronto