The Influence Awards Athlete of the Year knows how to play the field and dominate social media as well, inspiring their followers with their dedication. Athlete influencer marketing has evolved beyond just the sports industry, with lifestyle, fashion, food, travel, and gaming brands leveraging professional athletes for their campaigns.
Beauty content creators attract thousands (and even millions) of followers because of their honest product reviews, recommendations, and tutorials. You can trust beauty influencers for the best advice, whether it’s on what lipstick shade is best for your skin tone, what purple shampoo to use to tone your highlights, and how to achieve the perfect winged eyeliner.
This award acknowledges an individual who has leveraged their personal brand, professional experience, and influence to shape the business landscape, drive innovation, and make a positive impact on their community. They have demonstrated exceptional skills in thought leadership, strategic thinking, and the ability to effectively communicate and engage with their audience.
We can spread awareness using social media like wildfire, and social activists have been among the biggest fire starters. With social media being a platform for building common interest around almost any topic of your choice, the Changemaker of the Year stands out because they choose to share meaningful content that aims to make the world a better place.
We all learned in the last few years that a sense of humour can get us through most anything—and comedy content creators have been at the forefront of making us laugh on social media. Comedy Influencer of the Year celebrates the funniest personalities who never fail to make us smile.
Family content creators are regarded as decision-influencers and key advisors within their online communities. By actively sharing their experiences on social media, they’ve built a strong following of other parents who relate to what they have to say, whether it’s regarding the realities of parenthood, the beautiful moments life has to offer, or anything in between.
A large number of fashion content creators have built large followings who are keenly interested in the brands they represent. We pay close attention to what they wear and how we can incorporate those items into their own wardrobes. They're real people, with real bodies, showing what true style looks like.
Transparency into daily routines, nutrition, workout plans, exercise techniques, and more makes health and fitness an attainable goal. Their followers trust what These content creators are trusted by their followers because they themselves are tangible proof of what can result from these routines, motivating others to get up and get moving.
Typically, foodie influencers are seen as experts in their field; they share recipes, meal plans, product reviews, restaurant critiques, and more. How the food photographs and tastes are important, but so is its ability to tell a story. Foodie influencer marketing excels at appealing to audiences with delicious content that is authentic in its cultural roots and wholesome in its nutritional value.
Interactive, engaging, and fun to watch, gaming influencers build communities around a common interest. Walkthroughs, commentary, reaction videos, and live streaming games such as Fortnite and Apex Legends help them gain loyal audiences. Likewise, they're considered trustworthy for game reviews and news.
Influencers in the health and wellness industry are pushing self-care to the top of everyone's priority list. There is a broad spectrum of well-being that encompasses physical, mental, and spiritual health. These influencers inspire their followers to focus on all of these elements through their content.
Whether they’re documenting their home renovations, sharing organizational tips, or teaching us which paint colour palettes work with our design elements, the content interior design influencers create amplifies the beauty of home aesthetics. Their posts make us feel right at home and that’s why we trust what they have to say.
From food, fashion, beauty, fitness, travel, parenting, business and entrepreneurship, music, dance, athletics, and so much more, lifestyle influencer content covers it all! You can pretty much rely on lifestyle influencers to provide tips and recommendations on almost any subject imaginable—and creating aesthetic content while doing so.
By immersing themselves in different cultures, these content creators get to show their audience what the different parts of the world look like from their perspective. For their followers, these authentic experiences have become so much more impactful than the content available in most travel ads, magazines, and brochures.
Content creators are on the rise—and we don’t see their influence slowing down any time soon. The Up & Coming Influencer of the Year category celebrates content creators with at least 5K followers who we guarantee you’ll be seeing a lot more of in the future!
Even the biggest campaigns can be executed by a small but hardworking team! Boutique Agency of the Year recognizes the hard work and dedication of an influencer management agency with less than 10 full-time employees.
*PR and digital marketing agencies do not qualify.
We recognize the importance of the teams behind our favourite social media content creators. Large Agency of the Year is awarded to an organization working primarily in influencer management with 11+ full-time employees.
*PR and digital marketing agencies do not qualify.
A talent manager plays a pivotal role in the success of influencers by serving as a trusted advisor, strategist, and advocate. They possess a deep understanding of the influencer landscape, industry trends, and the unique needs of each influencer they represent. This award honours those who have consistently gone above and beyond to drive the growth and success of their clients.
This award celebrates brands or marketing agencies that have effectively leveraged the power of user-generated content to create engaging and impactful marketing experiences, ultimately setting new standards for leveraging UGC in the industry.
This award recognizes brands that have implemented a well-executed and influential program that leverages brand ambassadors to authentically represent and promote their products or services.
This award recognizes and celebrates the most outstanding and cohesive influencer campaign that seamlessly integrates multiple platforms and channels to deliver exceptional results, ensuring consistency, synergy, and maximum reach.
This award celebrates brands or campaigns that have successfully leveraged influencers to drive awareness, engagement, and positive change for a specific social or environmental cause.
Yes! You can nominate yourself or another content creator to be considered for this year’s Influence Awards. If you’re a content creator who works with an influencer management agency, you can nominate your team.
The winners of the 2023 Influence Awards will be announced in November. Be sure to follow us on social media at @nfluenceagency or subscribe to our newsletter so you don’t miss any important updates regarding this year’s awards.
The winners of The Influence Awards are voted on by YOU—our community and the chosen finalists’ followers! The finalists in each award category are hand-selected by a panel of industry experts. Our judges work in all verticals of influencer marketing and are well-versed in what it takes to create standout content on social media. To learn more about our 2023 judges, click here.
Each winner of The Influence Awards has the option to receive a personalized winner package of their choice! Be sure to follow us on our social media channels at @nfluenceagency to find out more.
If you’re interested in working with The Influence Agency in any of our upcoming influencer marketing campaigns, you can sign up to join our roster here.