Twitter Advertising The ‘Quick & Short’
WHAT IS TWITTER ADVERTISING?
Twitter advertising is designed to gain website traffic, increase leads and online sales, and to build awareness around a cause or event.
Twitter offers targeting features based on language, gender, interests, followers, device, keywords, geography, and behavior – and is a great addition to the marketing mix when coupled with an influencer marketing program to boast your message.
Twitter is the online water cooler of our world. It’s where people go for breaking news, and to discuss what is happening in real time.
Think about it this way… When news happens, people turn to Twitter. This includes news related to sports, politics, education, public safety, events, conferences, and much more. In fact, one could argue that Donald Trump leveraged Twitter to catapult himself from political outlier to President of the United States in a 12 month period. That’s the power of Twitter. It’s all about one-to-one conversations and access to people you otherwise couldn’t communicate with.
So how can businesses leverage Twitter to grow their own profile? The first step is to understand that Twitter is a two-way conversation. It is not a self-indulgent “push notification” platform. So you need to understand your audience, and you need to provide value.
From an advertising perspective, it is similar to Facebook advertising, or Instagram advertising, in that it’s important to create segmented audiences with custom messaging. You may want to communicate differently with Millennials than with Gen X, or with men than women, etc.
At The Influence Agency, we take great care to research and understand your audience. Based on that information, we have the context needed to craft a custom campaign strategy that will ensure we are engaging the right audience, with the right message.
WHY IT’S IMPORTANT
Twitter is important because it’s where the world goes for news, and it’s the only social platform that offers true, legitimate one-on-one conversations. Twitter has also become a primary PR tool for customer service, and reputation management.
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
– John Wanamaker