remarketing advertising

Remarketing is a form of advertising (typically Display Advertising) that allows businesses to lengthen the sales cycle, and remain top of mind with individuals that have previously visited their website. Here’s how it works…

When someone lands on your site, a cookie is placed in their browser. That cookie activates a Remarketing script, and when that individual visits other websites your Ads will appear. This is a great way to build your brand with individuals that have expressed an interest in your products or services. Remarketing also creates the perception that you have a massive advertising budget, as your Ads continue to show up all over the internet.

Remarketing Advertising Toronto

OUR PROCESS

The goal with Remarketing is to create segmented lists with personalized messaging. This will maximize the effectiveness of the campaign.

For instance, if someone visited your website and made a purchase, they should not see the same banner Ad as someone who did not make a purchase. The message must adapt to your audience.

Remarketing lists can be segmented based on products, services, cart abandonment, event sign ups, customer offers, and much more. When done correctly, Remarketing provides great value to the prospect or client by satisfying a need they’ve expressed.

There are a great deal of Remarketing networks and platforms available in the marketplace. Some use Real Time Bidding models on premium websites, while others focus on Social Media Remarketing. If you are looking for a plan that will move people to act, we can help you develop the right strategy.

Remarketing advertising Toronto

WHY IT’S IMPORTANT

Humans have a shorter attention span than a goldfish. That is a scientific fact reported by TIME Magazine. With this in mind, it’s important to stay top of mind with prospects and customers to build brand recognition and trust. Remarketing allows you to do so.

Read what our clients have to say

Universal Music

"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."

Fraser MacKenzie -
U Music

Plan International

"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"

Nicki Lamont -
Plan International

Distorted

"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"

Distorted Lens -
@distorted.lens

The Rosé Picnic

"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"

Adam Julian Mahgoub -
Rosé Picnic

Exodus Festival Las Vegas

"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."

Kassandra Nunes -
Exodus Festival Las Vegas

Mel Inspired

"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"

Mel Inspired -
@melhwang

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