Retargeting Ads Leveraging Cookies
WHAT IS REMARKETING?
Remarketing is a form of advertising (typically Display Advertising) that allows businesses to lengthen the sales cycle, and remain top of mind with individuals that have previously visited their website. Here’s how it works…
When someone lands on your site, a cookie is placed in their browser. That cookie activates a Remarketing script, and when that individual visits other websites your Ads will appear. This is a great way to build your brand with individuals that have expressed an interest in your products or services. Remarketing also creates the perception that you have a massive advertising budget, as your Ads continue to show up all over the internet.
The goal with Remarketing is to create segmented lists with personalized messaging. This will maximize the effectiveness of the campaign.
For instance, if someone visited your website and made a purchase, they should not see the same banner Ad as someone who did not make a purchase. The message must adapt to your audience.
Remarketing lists can be segmented based on products, services, cart abandonment, event sign ups, customer offers, and much more. When done correctly, Remarketing provides great value to the prospect or client by satisfying a need they’ve expressed.
There are a great deal of Remarketing networks and platforms available in the marketplace. Some use Real Time Bidding models on premium websites, while others focus on Social Media Remarketing. If you are looking for a plan that will move people to act, we can help you develop the right strategy.
WHY IT’S IMPORTANT
Humans have a shorter attention span than a goldfish. That is a scientific fact reported by TIME Magazine. With this in mind, it’s important to stay top of mind with prospects and customers to build brand recognition and trust. Remarketing allows you to do so.
“You cannot get anybody to do something if they’re not paying attention to you.”
– Brian Carter
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