Off Page SEO Link Building
Off Page Optimization
WHAT IS Off Page SEO?
Off page SEO is the process of promoting your website to increase your rankings in search results. This is done through a combination of content strategy and development, community building and back-link acquisition.
It all starts with great content. When you produce great content, people will want to read it, share it, and engage with it. So how do you produce great content? You need a strategy.
Content strategy is all about defining themes and topics that speak to the community you’d like to engage. It can be entertaining, educational, informational, or it can simply answer a question. Whatever the case, the goal is to provide value.
Once you’ve mapped out a content strategy, the focus becomes deployment. From a social perspective, it’s important to identify influencers that can stretch the reach of your content. If you tap into the right networks, you have an opportunity to substantially increase the reach of your content, and that’s when articles and videos go “viral.”
While social sharing is very important, it’s also important to have an off-page back-link strategy to build the organic SEO rankings of your website. If you are unfamiliar with the term “back-link,” it is simply a third party website linking to your website. Sometimes you can have an article placed on a third party site that links back to your website. In other instances, you may guide people from a discussion forum to a page on your website that answers a question being discussed.
Whatever the case, it’s important to remember that not all back-links are created equal. Relevancy is key. The highest value links come from government sites, education sites, major news outlets, and websites with a high domain authority.
WHY IT’S IMPORTANT
There has been more content created in the last seven years than the previous four billion years combined. Simply creating content isn’t good enough.
If you want to realize the full impact of the content your produce, it needs to be leveraged through social media to general engagement, and you need a promotional strategy to generate back-links from other websites..
“Better content is outweighing more content”
– Rand Fishkin