LinkedIn Advertising

LinkedIn Advertising is a Business-to-Business platform that allows companies to share their content and information with targeted individuals based on industry, company name, company size, skills, seniority, job function, job title, and more.

There are many strong influencers in the form of business coaches, wealth experts, tech mavens (you name it), who in some cases exclusively syndicate some of their most powerful content on LinkedIn. Thinking out-of-the box about ways you can leverage these LinkedIn icons to promote your business and brand, for some, can be the most effective form of advertising there is. When that influencer endorsement is further boosted by a paid LinkedIn advertising strategy, the results often have extremely positive impact.

OUR PROCESS

LinkedIn is where marketers go to share case studies, white papers. LinkedIn is where marketers go to share case studies, white papers, webinars, blogs, vlogs, event news, and to become a “thought leader.”

So what’s the value of LinkedIn Advertising? Well, if you work in a B2B space, the LinkedIn Ad platform offers surgical precision to ensure your content is viewed by the right people. LinkedIn Advertising options include Sponsored Content, Sponsored In-Mail, Display Ads, and standard Text Ads.

Sponsored Content is a form of Native Advertising in which your content is seamlessly integrated into the news feed of a chosen LinkedIn user. This can be used to build goodwill and provide value, or it can be used as a means to generate leads and sales – and sometimes both!

With regards to Sponsored In-Mail, this service allows businesses to send personalized messages to prospects and other people of interest. It could be an invite to a company event, a link to download a case study, or a request to meet. Either way, Sponsored In-Mail messages are only delivered when members are active on LinkedIn, and there are frequency caps in place to ensure you aren’t bothering the individual receiving your message.

A strategic approach to LinkedIn Advertising includes understanding who you are trying to connect with, and what they perceive to be a pain point. If you can figure out a way to offer a solution to the right people, good things will happen.

LinkedIn Advertising - The Influence Agency

WHY IT’S IMPORTANT

LinkedIn is the social community of choice for B2B companies. The Ad platform offers a great deal of customization, and it’s a great tool for prospecting, as well as building brand awareness and recognition.

When you’re producing thought-provoking content that can strengthen your online authority, LinkedIn could be an excellent channel to market your business and brand, especially when that message is further endorsed by an influencer with clout in the business world.

Read what our clients have to say

Universal Music

"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."

Fraser MacKenzie -
U Music

Plan International

"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"

Nicki Lamont -
Plan International

Distorted

"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"

Distorted Lens -
@distorted.lens

The Rosé Picnic

"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"

Adam Julian Mahgoub -
Rosé Picnic

Exodus Festival Las Vegas

"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."

Kassandra Nunes -
Exodus Festival Las Vegas

Mel Inspired

"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"

Mel Inspired -
@melhwang

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