Experiential Marketing Engaging Events

Experiential Marketing

WHAT IS EXPERIENTIAL MARKETING?
Marketing is changing all the time, but some things remain the same. Seeing, smelling, touching and interacting with a brand in the real world is still the best way for advertisers to create the best connection with their audiences.This is what experiential marketing is all about… getting people to engage and experience what the brand has to offer.

Typically, experiential marketing, while effective, tends to reach smaller audience in a more impactful way, but lacks the reach of traditional digital advertising along with the metrics for measurement.

At The Influence Agency, we marry the punch and impact of experiential marketing with the digital tools and social influencers to create buzz to drive word of mouth and attendance.

Leveraging video production and influencers, we are able to spread the word of the custom crafted experience we’re promoting. Of course, we’ll be there every step of the way, from concept to production – to ensure your experiential marketing experience is as successful as possible and all the logistics are taken care of. Some of the key impacts that experiential marketing will have on your target demographic are:

    • Awareness of the experience prior to the day of
    • Awareness of the actual event the day of
    • More people at the event
    • Social shares and conversation before, during and after the event.

 

Ultimately, people trust other people, and by getting the right people behind your experience we’ll be able to draw in others to make for larger crowds and most of all, the ripple effects of the digital promotion will be measurable.

Find out why our approach to experiential marketing is a cut above the rest. Let’s make something worth talking about. 

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“A lot of times people don’t know what they want until you show it to them.”

– Steve Jobs